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Curtis Vision Optometrist Fendalton

Optometrist · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Curtis Vision Optometrist Fendalton

Optometrist · Ilam, Christchurch

Where you stand#26of 49 optometrists
Overall health4.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Curtis Vision Optometrist Fendalton is an optometry clinic in Fendalton, Christchurch (Ilam). The practice offers comprehensive eye care and a wide range of prescription eyewear, including glasses, sunglasses, computer and speciality lenses. Backed by long-standing South Island experience and advanced imaging, the clinic emphasises personalised eyewear selections and professional clinical treatment of common eye conditions.

Curtis Vision Optometrist Fendalton is an optometrist located in the Ilam neighbourhood of Fendalton, Christchurch. The practice forms part of a South Island network with a long history in eye care and highlights advanced imaging and professional clinical services.

The clinic offers a broad range of prescription eyewear, including glasses, sunglasses, computer glasses, ski and swimming goggles, and contact lens options. Their clinical scope lists treatment for Myopia, Hyperopia, Astigmatism, Presbyopia, Flashes and Floaters, Keratoconus, Diabetes-related eye care and Macular Degeneration. The website also notes personalised eyewear selections and a team-based approach to prescriptions and fitting.

Customers commonly describe a friendly, professional and thorough experience. Reviews reference helpful reception staff, clear explanations from optometrists, informative consultations about prescription changes and contact lens options, and a willingness to give time for decisions such as trying multiple frames at home. The overall tone of patient feedback highlights careful examinations and attentive service from both clinicians and technicians.

Locally, Curtis Vision Fendalton combines established South Island expertise with practical patient-focused services: advanced imaging, a wide eyewear range, and clinical management of several common eye conditions. The practice also participates in community initiatives noted on its website, such as donating a portion of prescription sun lens sales to Melanoma NZ, which forms part of its local character.

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01Google listingMarketbase business report

Your Google listing

Curtis Vision Optometrist Fendalton shows a very healthy Google Business Listing, with a strong presence and complete basic details. The overall health score is high, indicating a solid listing foundation. The two key findings: the listing remains well claimed and verified with a current phone number and website link, and photos are growing but still sit in the bottom quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
9.0Strong
9:41
Tiles © Esri
1
Curtis Vision Optometrist Fendalton✓✓
5.0 ★★★★★ (14)
Optometrist · Ilam3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Curtis Vision is a leading optometrist in the South Island of New Zealand with four convenient locations around Christchurch, all providing high quality, professional eye care and eye wear. We offer a range of prescription eyewear including, glasses, sunglasses, computer glasses, ski goggles and swimming goggles, Curtis Vision has something for everyone's needs. Our vision specialists treat eye conditions such as Myopia (Short-Sighted), Flashes and Floaters, Keratoconus, Diabetes, Hyperopia (Long-Sighted), Astigmatism, Presbyopia and Macular Degeneration. Book an appointment with our highly experienced team who will be able to help you understand your individual eyewear requirements.

2
Google listingChristchurch optometrists · 49 businesses
You are #6 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Curtis Vision Optometrist Fendalton shows a health score of 5.1 out of 10, indicating mixed performance on Google reviews. The strongest finding is a top 10% star rating, reflecting high customer satisfaction. A key area to improve is the absence of responses to any reviews, which can affect trust and engagement with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
9:41
Curtis Vision Optometrist Fendalton
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 2
5
4
3
2
1✓
thorough examination 2friendly team 2receptionist 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #27 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Curtis Vision Optometrist Fendalton shows a high overall health score on Google Maps, with strong local ranking in its suburb. The top opportunities focus on further lifting the aggregate Maps score and pushing the suburb/borough score into the top 10% by refining the business listing and local signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.0Good
9:41
1234Tiles © Esri
1Top three for "optometrist" in 5 suburbs, seen in 35
1
Curtis Vision Optometrist Fendalton25.0 ★ (14) · Optometrist
2
Fendalton Eye Clinic4.6 ★ (62) · Optometrist
3
Anstice & Associates Optometrists4.6 ★ (46) · Optometrist
4
Bailey Nelson Optometrist Riccarton4.8 ★ (914) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #20 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Curtis Vision Optometrist Fendalton shows overall health in the social presence and directories area as above average, with a 6.6 out of 10. This indicates moderate reach and trust, supported by strong Facebook and Instagram profiles. The strongest current strengths are outstanding Facebook and Instagram presence, showing consistent branding and audience engagement. Opportunities exist to expand listings on niche directories and social platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/curtis-vision-optometrists-fendalton-mall) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
6.9Good
9:41
Gcurtis vision optometrist fendalton ilam
AllImagesMapsNews
FacebookyourcurtisvisionCurtis Vision Optometrist Fendalton | Facebook✓
InstagramcurtisvisionnzCurtis Vision Optometrist Fendalton | Instagram✓
Healthpointcurtis-vision-optometrists-fendalton-mallCurtis Vision Optometrist Fendalton | Healthpoint✓
Healthpagesoptometrists-curtis-vision-fendaltonCurtis Vision Optometrist Fendalton | Healthpages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #16 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
9:41
facebook
yourcurtisvision✓
585 followers 2
Curtis Vision Optometrists is one of the South Island's leading optometrists, providing high quality,3
FollowMessage
🌐 curtisvision.co.nz✓
☎ +64 3-366 6249✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #18 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Curtis Vision Optometrist Fendalton shows a very low on-page SEO health score, indicating the site needs foundational fixes. Key findings include missing meta description and title tag, no valid favicon, and render-blocking resources that slow loading. Addressing these elements will establish a baseline and improve visibility for local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠curtisvision.co.nz
1On-page score
2Meta description
3Page title
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Curtis Vision Optometrist Fendalton shows a healthy website traffic profile with an overall health score of 7.0 out of 10, indicating above-average performance for local visitors and visibility. Key findings point to opportunities in paid traffic, where paid spend is not yet clearly measurable, and paid coverage in the top 100 keywords is lacking. Organic traffic is mid-range and could improve with steady content and technical tweaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
9:41
Goptometrist ilam
AllMapsImagesShopping
21No ads from you on any search
www.anstice.co.nzANSTICE & ASSOCIATES - OPTOMETRISTS & VISION ...
www.healthpoint.co.nzEye Care Providers • Ilam, Canterbury
www.curtisvision.co.nz#1 Christchurch Optometrist - Curtis Vision NZ

Curtis Vision is home to the top optometrists & eye care specialists in Christchurch, providing the best care at each of their four locations.

www.myhealth1st.com.auAnstice & Associates Optometrists | Optometrist in Ilam
3About 1,621 visits a month from search, across 551 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #13 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Curtis Vision's weekday hours show clear alignment with midweek demand, particularly on Tuesday and Thursday late-morning to early-afternoon slots. Several high-demand Saturday midday hours are currently closed, representing a tangible missed opportunity. Total weekly open time overlaps 45 peak hours but misses 75 peak hours. Consider a limited Saturday midday opening to capture weekend patient demand while keeping overall hours controlled.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.5Room to grow
9:41
Curtis Vision Optometrist Fendalton
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #37 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#26of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #26 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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