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Custom Financial Solutions

Financial consultant · Grey Lynn, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Custom Financial Solutions

Financial consultant · Grey Lynn, Central Auckland

Where you stand#87of 106 finance businesses
Overall health1.8/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

01Google listing4.507Google search and traffic4.305Facebook page3.004Listings and social2.408Opening hours2.202Reviews1.303Map positions1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Custom Financial Solutions in Grey Lynn, Auckland provides purpose-fit insurance advice and customised financial planning. The firm focuses on tailoring protection around clients' assets, income and lifestyle to close gaps in cover. Emphasis is on practical, focused conversations that aim to find the right level of insurance for personal and business needs.

Custom Financial Solutions is based in Grey Lynn, Auckland and provides insurance-focused financial advice under a customised approach. The practice describes itself as delivering purpose-fit insurance advice and tailored solutions rather than one-size-fits-all packages. Its work centres on understanding a client's financial life and protection needs.

Services include assessing assets, income, current lifestyle and future goals to identify areas of risk. The firm outlines both personal and business-related risks and helps clients decide which exposures to cover with insurance. The stated aim is to help clients find a 'sweet spot'-neither over-insuring nor leaving significant gaps.

Clients can expect practical, focused conversations and quality advice aimed at shaping a protection plan that matches priorities. The website and business material emphasise starting with a good conversation to determine whether a client is already well protected or has gaps that need addressing. The process is presented as collaborative, with attention to what matters most to the client.

Locally, Custom Financial Solutions positions itself as a neighbourhood adviser in Grey Lynn offering tailored insurance guidance. The combination of personalised planning, attention to both personal and business exposures, and an emphasis on practical outcomes are the features that distinguish the firm in its local market.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Custom Financial Solutions shows a solid presence on Google with a health score of 4.5 out of 10. This indicates there is room for improvement, particularly in expanding descriptions and visuals to better compete with peers. The business benefits from an active, claimed listing and a visible phone number, which supports direct inquiries from potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Custom Financial Solutions
2
Custom Financial Solutions✓✓
0.0 ★★★★★ (0)
Financial consultant · Grey Lynn3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Customised Financial Solutions You actually matter to us. We have learnt that when working with something as personal as peoples finances and insurances, there can’t be a cookie cutter approach. That’s why the brand is Custom Financial Solutions. Custom, just for you.

1
Google listingCentral Auckland personal & business finance · 106 businesses
You are #59 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Custom Financial Solutions in Grey Lynn, Auckland shows a very low Google Business health score of 1.3 out of 10, indicating significant room for improvement. The top findings point to no star rating, no total reviews, and no replies to existing reviews, which undermines trust with potential customers. Focus on building credibility and engagement to start moving the score upward.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Custom Financial Solutions
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #92 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

A calm, practical summary of the Maps Search performance for Custom Financial Solutions. The overall health is very low, indicating limited visibility in Google Maps across suburbs. The strongest opportunity is to increase reviews, as reviews help grow visibility faster; focusing requests at the end of each job can expand the presence over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 1 search across Central Auckland, top three in none
1
GoldenOX Finance Limited5.0 ★ (8) · Financial consultant
2
Finance In NZ0.0 ★ (0) · Financial consultant
3
NZ Mortgage & Finance - Auckland5.0 ★ (9) · Financial consultant
4
Finance HQ5.0 ★ (165) · Financial consultant
↓
Custom Financial Solutions2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #94 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

This executive summary evaluates the health of Custom Financial Solutions in Grey Lynn, Auckland based on Marketbase's social presence health score and the latest achievements and opportunities. The overall health level is low, indicating limited visibility across social platforms and directories. The strongest current asset is a LinkedIn profile that is discoverable and consistent with the Google listing.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/scott-mcrobie-a7a20034) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 4 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Gcustom financial solutions grey lynn
AllImagesMapsNews
LinkedInscott-mcrobie-a7a20034Custom Financial Solutions | LinkedIn✓
CheckMyBuildercustom-financial-solutions-vic-pty-limitedCustom Financial Solutions | CheckMyBuilder
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #81 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInCheckMyBuilderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Custom Financial Solutions has no Facebook page Marketbase could find, which means customers may meet a dead end when checking the firm on Facebook. That absence is uncommon locally: 79 of 106 businesses in this market do have findable pages. Missing a findable page leaves customers without a quick way to confirm the business is real, see recent activity or send a message.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
custom financial solutions grey lynn
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒customfinancial.co.nz✓1
✓On-page score
✓Favicon
2Separate sites linking to you
3Page title
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Custom Financial SolutionsNot in these results
1About 195 visits a month from search, across 4 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #61 for Google search and traffic
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Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Hours cover 100% of the week's customer traffic. Friday 3pm to 6pm is a quiet period when customers meet fewer staff and slower service. Thursday 10am to 5pm is the busiest period inside that window and it lets customers arrive and be served during the market peak.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.2Room to grow
What customers seeWhere you rank
9:41
Custom Financial Solutions
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Grey Lynn
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Grey Lynn look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #83 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#87of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #87 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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