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Customs Street Dentist

Dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Customs Street Dentist

Dentist · Auckland City Centre, Central Auckland

Where you stand#109of 277 dentists
Overall health6.1/10across the eight areas

Going well

07Google search and traffic8.308Opening hours7.903Map positions6.602Reviews6.404Listings and social6.3

Where we can help

01Google listing5.605Facebook page4.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Customs Street Dentist is an Auckland CBD dental practice offering modern, patient-focused care. Its experienced dentists provide cosmetic and general treatment options including porcelain veneers, QD Active Aligners, dental implants, inlays, onlays, tooth whitening and dental hygiene appointments, using current technology and techniques.

Customs Street Dentist is a dental practice in Auckland CBD providing modern, patient-focused dental care. The clinic offers appointments with experienced dentists and dental hygienists in a central Auckland location.

Its treatment range includes cosmetic dentistry such as porcelain veneers, QD Active Aligners and tooth whitening, along with dental implants, inlays and onlays. The practice also provides broader dental care and invites customers to contact the clinic for information or appointments.

Review themes describe friendly staff, helpful service and appointments that run on time. Customers also mention consistent care, trust in the team and positive experiences with dentists when addressing ongoing or difficult dental concerns.

Customs Street Dentist combines a central Auckland CBD location with a broad range of cosmetic and restorative treatment options. Its local offering is centred on patient-focused dentistry, experienced clinicians and the use of current dental technology and techniques.

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01Google listingMarketbase business report

Your Google listing

Customs Street Dentist's Google Business Listing has an Average health score of 5.6 out of 10. The listing is claimed, active, and includes the business name, phone number, and website link. The most important gaps are the missing logo and a shorter description than nearby listings, while the photo count also trails local competitors and limits the information available to customers comparing practices.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Customs Street Dentist
3
Customs Street Dentist✓✓
4.7 ★★★★★ (125)
Dentist · Auckland City Centre
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Customs St Dentist, we provide modern, patient-focused dental treatments using the very latest technology and techniques. Our highly experienced dentists in Auckland CBD can provide you with a wide range of specialist cosmetic dentistry services including porcelain veneers, QD Active Aligners, dental implants, inlays, onlays, tooth whitening and more. Call today for more info or to book an appointment with a dental hygienist, and we look forward to seeing you soon.

2
Google listingCentral Auckland dentists · 277 businesses
You are #123 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Customs Street Dentist has an above average Google review health score of 6.4 out of 10. The main areas to address are a star rating below half of local competitors and a response rate that covers only some reviews. The business also has a strong review base and sufficient rating confidence, provided new reviews continue arriving at a steady pace.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.4Good
What customers seeWhere you rank
9:41
Customs Street Dentist
OverviewReviewsPhotosAbout
4.7★★★★★125 reviews
5
4
3
2
11
hygienist 11friendly team 9veneers 7reasonable pricing 5hygiene visit 4painless treatment 3
3How far your rating and your review count together can be trusted
F
Farihah A.★★★★★ · 2 weeks ago

I’ve genuinely spent the last 15 years struggling to find a good, consistent and reliable dentist that I actually trust, and I’m so glad I came across Tony at Street Dentist. This was only my second appointment with Tony, but I genuinely h...

Response from the owner2

Thanks so much Farihah! We do work hard to ensure our patients enjoy thier experience as much as possible. See you next week.

S
Salley J.★★★★★ · a month ago

Always great care and sound advice at Customs St Dental

Response from the owner

Cheers Sally its always a pleasure to look after you

Google reviewsCentral Auckland dentists · 277 businesses
You are #99 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Customs Street Dentist has an above average Maps Search Performance health score of 6.6 out of 10. The business ranks particularly well for cosmetic dentistry and dental hygiene in Highland Park, and for several services in Auckland city centre, including cosmetic dentistry, implants, general dentistry, prosthodontics and teeth whitening. Maintaining weekly review requests and checking the main service search near the practice monthly can help protect visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Top three for "cosmetic dentist" in 1 suburb, seen in 12
1
Smile Dental Queen Street4.7 ★ (1,283) · Dentist
2
City Dental Lounge5.0 ★ (110) · Dentist
3
Lumino the Dentists Auckland Central4.5 ★ (126) · Dentist
4
Customs Street Dentist24.7 ★ (125) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #96 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Customs Street Dentist has an above average Citations & Social Presence health score of 6.3 out of 10. Its Instagram profile is clearly connected to the business, providing a reliable social presence. The main gaps are missing Facebook and TikTok profiles, alongside absent ServiceFinder, Yellow and Neighbourly listings, which may limit how easily customers can find and verify the practice across these platforms.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
6.3Good
What customers seeWhere you rank
9:41
Gcustoms street dentist auckland city centre
AllImagesMapsNews
InstagramcustomsstdentistCustoms Street Dentist | Instagram✓
LinkedIncustoms-st-dentistCustoms Street Dentist | LinkedIn
Healthpointhospital-specialist-dentistry-regional-serviceFound through search, not linked from anything you own
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #102 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Customs Street Dentist has no Facebook page that can be found, leaving customers without a place to confirm the practice is real, check recent activity, or send a message before booking. That is unusual in this market: 150 of 277 businesses have a page that can be found. The missing page creates a basic point of uncertainty for prospective patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
customs street dentist auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒customsstdentist.co.nz✓2
✓Favicon
✓Page file size
1The shape of your link profile
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Customs Street DentistNot in these results
About 1,269 visits a month from search, across 45 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #49 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Customs Street Dentist's hours cover 74% of the week's customer traffic, with most closures occurring during quieter periods. Saturday 9am to 3pm is a missed period, so customers find the practice closed when demand is high. Customs Street Dentist should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.9Good
What customers seeWhere you rank
9:41
Customs Street Dentist
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-7pm
Wednesday8:30am-5:30pm
Thursday8:30am-7pm
Friday8:30am-4pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #60 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#109of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #109 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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