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Darcy Thomson Law Ltd

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Darcy Thomson Law Ltd

Law firm · Christchurch Centre, Christchurch

Where you stand#82of 216 lawyers
Overall health6.2/10across the eight areas

Going well

08Opening hours9.402Reviews9.003Map positions6.6

Where we can help

01Google listing5.905Facebook page5.107Google search and traffic4.404Listings and social2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Darcy Thomson Law Ltd is a boutique full-service law firm based in Christchurch Central City with an office in Rolleston and clients NZ-wide. The firm specialises in property and general legal work, operating with a team of specialists and a collaborative, personable approach. Clients commonly report clear, practical advice and friendly, helpful service during property and employment matters.

Darcy Thomson Law Ltd is a boutique full-service law firm based in Christchurch Central City, with a secondary office in Rolleston and a client base across New Zealand. The firm describes itself as a local expert team that works across a range of legal areas, presenting as property and legal specialists while serving clients NZ-wide.

The practice states it offers a full range of legal services through a team of specialists who collaborate internally and draw on external experts when needed. The website highlights property work alongside broader legal specialisations, and emphasises a personable, team-based approach to delivering legal advice and support.

Customer feedback commonly notes clear, practical and professional advice, particularly in property and employment-related matters. Reviews describe the team as friendly, patient and helpful, and cite smooth, low-stress experiences when buying property and dealing with employment issues. Clients frequently mention individual solicitors by name when praising the clarity and practicality of the guidance they received.

Locally, Darcy Thomson Law Ltd is presented as a full-service, boutique firm that combines specialist capability with a collaborative model and personable client care. The combination of Christchurch and Rolleston offices, NZ-wide service reach, and reported client experiences of practical, friendly support are the practical features that distinguish the firm in its local market.

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01Google listingMarketbase business report

Your Google listing

Darcy Thomson Law Ltd shows a moderate overall health on Google Business Listing with clear basic details. The listing is claimed and verified, includes a phone number and website link, and displays open status. The strongest finding is that essential contact details are present and the listing is controlled by the business. A notable opportunity is to add a more compelling description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Darcy Thomson Law Ltd
2
Darcy Thomson Law Ltd✓✓
4.8 ★★★★★ (62)
Law firm · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #90 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Placeholder

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
9.0Strong
What customers seeWhere you rank
9:41
Darcy Thomson Law Ltd
OverviewReviewsPhotosAbout
4.8★★★★★62 reviews
5
4
3
2
13
first home purchase 6smooth process 5attention to detail 4attentiveness 4friendly and approachable 3employment law 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #23 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Darcy Thomson Law Ltd shows an above-average health score of 6.1 out of 10 for Google Maps visibility, indicating solid presence with room to grow across local suburbs. The top performer keywords reveal strong positions in Christchurch and nearby areas, especially for business and civil law keywords. The main opportunity is expanding aggregate visibility while maintaining steady borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
business attorney
1Top three for "business attorney" in 2 suburbs, seen in 53
1
Saunders & Co Christchurch4.9 ★ (540) · Law firm
2
Malley & Co Lawyers4.3 ★ (33) · Law firm
3
Cavell Leitch4.7 ★ (112) · Law firm
4
Darcy Thomson Law Ltd24.8 ★ (62) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #74 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations & Social Presence health for Darcy Thomson Law Ltd is very low. The most important findings are a missing active Facebook and Instagram presence, and the sole completed achievement is a LinkedIn profile that helps reach customers.

Strengths

  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/darcy-thomson-law-ltd) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Gdarcy thomson law ltd christchurch centre
AllImagesMapsNews
ChristchurchLawyerdarcy-thomson-lawDarcy Thomson Law Ltd | ChristchurchLawyer
Lawzana Lawyerdarcy-thomson-law-ltdDarcy Thomson Law Ltd | Lawzana Lawyer✓
StarOfService Prodarcy-thomson-law-ltdDarcy Thomson Law Ltd | StarOfService Pro
LinkedInpruemillerDarcy Thomson Law Ltd | LinkedIn
CheckMyBuilderdarcy-thomson-law-limitedDarcy Thomson Law Ltd | CheckMyBuilder
NZWAOdarcy-thomson-law-limitedDarcy Thomson Law Ltd | NZWAO
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #165 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokChristchurchLawyerLawzana LawyerStarOfService ProYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
darcy thomson law ltd christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Darcy Thomson Law Ltd sits at 6.0 out of 10, which is above average for local firms. Strengths include a valid favicon, an SEO-friendly URL, sufficient page text, a precise title tag, and a compact page size. Key opportunity areas focus on meta description length, adding an H1 tag, improving readability, and ensuring the page content aligns with on-page SEO score targets.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒darcythomsonlaw.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Overall website traffic health for Darcy Thomson Law Ltd sits at 5.1 out of 10, indicating average performance. The most actionable findings relate to paid traffic and paid SERP coverage, where there is little detectable paid activity and no paid keywords in top 100 results. Organic traffic value is above the 25th percentile, while organic total sits mid-range.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Glawyer rolleston north east
AllMapsImagesShopping
32No ads from you on any search
www.tripprolleston.co.nzWelcome - Tripp Rolleston - Home
www.meareswilliams.co.nzMeares Williams: Canterbury & Christchurch Lawyers New ...
www.darcythomsonlaw.co.nzProperty & Legal Specialists | Darcy Thomson Law ...

D'Arcy Thomson Law is a boutique full-service law with offices in Christchurch and Rolleston, and serving clients NZ-wide. With a team of specialists in all ... Read more

1About 113 visits a month from search, across 24 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #122 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Darcy Thomson Law Ltd has a mixed fit between published hours and local demand. The firm's 40 weekly open hours capture several high-demand weekday lunch and mid-morning slots, but 41 popular hours remain closed, notably weekends and early Friday mornings. No open hours fall in low-demand windows, so inefficiency isn't evident, but missed weekend and early-morning demand reduces potential access.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Darcy Thomson Law Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#82of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #82 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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