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David Ward Chartered Accountant Limited

Accounting firm · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

David Ward Chartered Accountant Limited

Accounting firm · Northcote-Papanui, Christchurch

Where you stand#131of 245 accountants
Overall health4.7/10across the eight areas

Going well

07Google search and traffic8.305Facebook page8.104Listings and social7.5

Where we can help

02Reviews4.108Opening hours2.501Google listing2.303Map positions1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

David Ward Chartered Accountant Limited is a Christchurch-based accounting firm located in Papanui at Level 1, 58A Langdons Road. The practice offers personalised business advisory, taxation and accountancy services to small and medium businesses. With over 20 years working in Canterbury, it positions itself as a trusted advisor focused on tailored advice to help clients meet business and lifestyle goals.

David Ward Chartered Accountant Limited is a chartered accountant practice based in Papanui, Christchurch, at Level 1, 58A Langdons Road. The firm has worked with business and individual clients across Canterbury for over 20 years and operates from a Christchurch base.

The practice provides personalised business advisory and taxation/accountancy services, emphasising customised accounting for small and medium businesses. Services described include tax planning, accounting support and business advice aimed at helping businesses grow and meet lifestyle objectives.

Clients tend to receive tailored advice framed as "solid advice" to grow their business and achieve lifestyle goals; the firm states it is passionate about client success and acting as a trusted business advisor in Christchurch. Engagements are presented as customised to each client's circumstances, with a focus on practical outcomes for local enterprises.

Locally, David Ward Chartered Accountant Limited is identified by its long-standing presence in Canterbury and its focus on small and medium enterprises. The firm highlights personalised service, tax and accounting expertise, and a commitment to supporting clients' business and lifestyle aims as distinguishing features within the Papanui and wider Christchurch market.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

David Ward Chartered Accountant Limited shows a low overall health score for its Google Business Listing, with room for notable improvements. Key strengths include a listed phone number, a website link, a complete full address and a main image. However, the listing lacks activity in areas like photos, logo, and a clear description, which limits discoverability and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
David Ward Chartered Accountant Limited
3
David Ward Chartered Accountant Limited1✓
Own this business?
0.0 ★★★★★ (0)
Accounting firm · Northcote-Papanui
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #190 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

David Ward Chartered Accountant Limited shows a low health score on Google Business reviews, indicating weak overall trust in the local market. The strongest opportunity is to improve customer engagement by responding to reviews and steadily collecting new ones. Addressing negative feedback quickly and asking happy clients for feedback can help build credibility and increase confidence among prospective customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
David Ward Chartered Accountant Limited
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

David Ward Chartered Accountant Limited shows a low health score of 2.0 out of 10 for Google Maps search. The business already ranks well for some local keywords, notably accountant in northcote-papanui and accounting firm in northcote-papanui at position 4, with bookkeeping service in northcote-papanui at position 10. Opportunities lie in strengthening aggregate visibility and boosting borough presence toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 1 search across Christchurch, top three in none
1
SBA Small Business Accounting Papanui5.0 ★ (22) · Accounting firm
2
David Ward Chartered Accountant Limited5.0 ★ (3) · Accounting firm
3
Liddell and Co Ltd CA5.0 ★ (2) · Accounting firm
4
David Ward Chartered Accountant Limited20.0 ★ (0) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #200 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is 6.6 out of 10, indicating above average presence. The most notable findings are the strong Facebook profile and established local directory listings on Neighbourly and Yellow Directory, which support local visibility and trust for the business.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/david-ward-chartered-accountant-limited-579352914) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/david-ward-chartered-accountant-limited-papanui) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
Gdavid ward chartered accountant limited northcote-papanui
AllImagesMapsNews
FacebookDavidWardCharteredAccountantDavid Ward Chartered Accountant Limited | Facebook✓
OpenLocallydavid-ward-chartered-accountant-limited-papanuiDavid Ward Chartered Accountant Limited | OpenLocally✓
Yellowdavid-ward-chartered-accountant-limited-579352914David Ward Chartered Accountant Limited | Yellow✓
Infobeldavid_ward_chartered_accountantDavid Ward Chartered Accountant Limited | Infobel
Neighbourlydavid-ward-chartered-accountant-ltdFound through search, not linked from anything you own3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch accountants · 245 businesses
You are #61 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
facebook
DavidWardCharteredAccountant✓
70 followers 1
We are an Accounting firm in Papanui and are known for our easy to understand plain English, down to2
FollowMessage
★ 2 reviews · recommended 3
🌐 dnw.co.nz✓
☎ +64 3-354 0909✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #48 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

David Ward Chartered Accountant Limited shows a very high on-page SEO health score of 9.3 out of 10, indicating strong technical foundations. The most notable findings include an excellent meta description within the ideal length, presence of a valid favicon, and HTTPS secured resources. Opportunities focus on further technical fine-tuning, including reducing page size and speeding up load times, while maintaining a solid H1 tag and relevant meta description.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠dnw.co.nz2
✓Meta description
✓Favicon
✓H1 heading tag
1On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health is strong, with a 7.8 out of 10. Organic traffic shows solid demand in the local market, indicating steady visibility for the Christchurch practice. The biggest takeaway is the high value of organic traffic, paired with growing keyword reach, suggesting sustained SEO performance even as paid activity remains light.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gaccountant northcote-papanui
AllMapsImagesShopping
321No ads from you on any search
whitepages.co.nzAccountants in Northcote, Christchurch
www.dnw.co.nzChartered Accountant in Christchurch, Papanui

Level 1, 58A Langdons Road, Papanui, Christchurch Contact Number 03 354 0909 Hours Of Operation Monday - Friday 8.00am to 4.30pm

sba.co.nzSmall Business Accountant Papanui
About 224 visits a month from search, across 34 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

David Ward Chartered Accountant has no published opening hours, so precise alignment with city demand cannot be measured. The health score is 1.0/10. Without recorded hours, there are no identified strong alignments or specific missed peak windows. Publishing clear hours will allow comparison with local demand and reveal whether early mornings, late afternoons or weekend availability could capture unmet client demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
David Ward Chartered Accountant Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#131of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #131 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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