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David Ward Chartered Accountant Limited

Accountant · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

David Ward Chartered Accountant Limited

Accountant · Northcote-Papanui, Christchurch

Where you stand#9of 245 accountants
Overall health9.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

David Ward Chartered Accountant Limited is a Christchurch accounting firm based in Papanui that offers personalised tax and business advisory services. The firm provides practical support with GST, bookkeeping and cloud packages like Xero and MYOB, and describes itself as a down-to-earth team focused on building relationships and reducing the administration burden for clients.

David Ward Chartered Accountant Limited is a chartered accounting firm located in Papanui, Christchurch. The practice has worked with business and individual clients throughout Canterbury for over 20 years and provides personalised business advisory and taxation services from a central Papanui address.

The firm offers customised accounting services for small and medium businesses, tax advice and support with GST returns and bookkeeping. Services include working with computerised packages such as Xero and MYOB, and providing tailored guidance to help clients manage their accounts and tax obligations.

Customers tend to experience a down-to-earth approach and relationship-focused service. Reviews indicate consistently high satisfaction, and the practice states it aims to take the stress out of number-crunching so clients can focus on their core work and lifestyle goals.

Locally, the practice is characterised by a long-standing Christchurch presence, a focus on practical, personalised advice and a team that seeks to remove the hassle of accounting tasks. That combination positions it as a hands-on adviser for small and medium enterprises in Papanui and greater Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for David Ward Chartered Accountant Limited shows a very high health score and solid basic details. The most notable finding is that the listing is claimed, open-for-business status is accurate, and a phone number plus website link are present. A key opportunity is to keep adding fresh photos to improve visibility beyond the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.7Strong
9:41
Tiles © Esri
1
David Ward Chartered Accountant Limited✓✓
5.0 ★★★★★ (3)
Accountant · Northcote-Papanui2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

My Accounting Practice employs “Down to Earth” people who are here to help take the stress out of number crunching. Most people hate to do GST Returns and balance the books because that part just isn’t their speciality. Even if you have a computerised package like Xero or MYOB it doesn’t mean you enjoy doing it or will get it correct every time. We are not your normal “stuffy bean counter” sitting behind the desk staring at you making you feel guilty. We like to work on relationships and we want to take the hassle away from you by working alongside of you. We want to take the stress away from you hopefully freeing up your time and allowing you to spend more time doing the things you would rather be doing.

Google listingChristchurch accountants · 245 businesses
You are #9 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health for David Ward Chartered Accountant Limited on Google Reviews is 6.8 out of 10, which is above average. The most notable finding is a top 10% star rating, indicating high customer satisfaction. A key area for improvement is responding to reviews, as there is currently no response activity, which can affect perceived engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
9:41
David Ward Chartered Accountant Limited
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Maps Search Performance for David Ward Chartered Accountant Limited shows a health score of 7.4 out of 10, indicating solid visibility in Google Maps. The borough-specific ranking is already excellent, landing in the top 10% for Papanui, Christchurch. The business also ranks #1 for several key accounting-related terms in the region, reflecting strong relevance and consistency across core keywords.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.8Strong
9:41
1234Tiles © Esri
✓Top three for "auditor" in 10 suburbs, seen in 29
1
David Ward Chartered Accountant Limited✓5.0 ★ (3) · Accountant
2
Audit New Zealand5.0 ★ (3) · Accountant
3
O'Connor Partners Limited0.0 ★ (0) · Accountant
4
BDO Christchurch5.0 ★ (4) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #7 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health for David Ward Chartered Accountant Limited is 6.8 out of 10, indicating above-average presence in third-party directories and social platforms. The strongest achievement is the established Facebook presence with high trust, complemented by accurate Neighbourly and Yellow Directory listings. Opportunities include expanding Instagram, TikTok and LinkedIn profiles to improve visibility and trust among local clients and professionals.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/david-ward-chartered-accountant-limited-579352914) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/david-ward-chartered-accountant-limited-papanui) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.5Good
9:41
Gdavid ward chartered accountant limited northcote-papanui
AllImagesMapsNews
OpenLocallydavid-ward-chartered-accountant-limited-papanuiDavid Ward Chartered Accountant Limited | OpenLocally✓
FacebookDavidWardCharteredAccountantDavid Ward Chartered Accountant Limited | Facebook✓
Yellowdavid-ward-chartered-accountant-limited-579352914David Ward Chartered Accountant Limited | Yellow✓
Infobeldavid_ward_chartered_accountantDavid Ward Chartered Accountant Limited | Infobel
Neighbourlydavid-ward-chartered-accountant-ltdFound through search, not linked from anything you own3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch accountants · 245 businesses
You are #61 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
9:41
facebook
DavidWardCharteredAccountant✓
70 followers 1
We are an Accounting firm in Papanui and are known for our easy to understand plain English, down to2
FollowMessage
★ 2 reviews · recommended 3
🌐 dnw.co.nz✓
☎ +64 3-354 0909✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #48 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

David Ward Chartered Accountant Limited shows a very high on-page SEO health score of 9.3/10 for its homepage, indicating strong technical optimisation. The business has solid strengths, notably a meta description within the ideal length, a valid favicon, HTTPS-only resources, a relevant meta description, and an existing H1 tag. Key opportunities include fine tuning the title tag length and reducing page size and load time for better performance.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠dnw.co.nz2
✓Meta description
✓Favicon
✓H1 heading tag
1On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The overall health is strong, indicating solid website traffic and keyword visibility for David Ward Chartered Accountant Limited, with room to capture more paid traffic. Key takeaway: organic traffic value is exceptionally high and the business already ranks well for organic keywords. Small paid campaigns could convert more traffic while maintaining the top organic position.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
9:41
Gaccountant northcote-papanui
AllMapsImagesShopping
321No ads from you on any search
whitepages.co.nzAccountants in Northcote, Christchurch
www.dnw.co.nzChartered Accountant in Christchurch, Papanui

Level 1, 58A Langdons Road, Papanui, Christchurch Contact Number 03 354 0909 Hours Of Operation Monday - Friday 8.00am to 4.30pm

sba.co.nzSmall Business Accountant Papanui
About 224 visits a month from search, across 34 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #43 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

David Ward Chartered Accountant Limited shows strong alignment with mid-week demand, particularly on Thursday mornings and afternoons when searches peak. However, the firm is closed during several popular weekend windows-Sunday 9-12 and Saturday 4pm-representing missed opportunities. Weekly hours avoid open low-demand times, so any hour changes should target weekend openings where client search activity is demonstrably high.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
David Ward Chartered Accountant Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4:30pm
Tuesday8am-4:30pm
Wednesday8am-4:30pm
Thursday8am-4:30pm
Friday8am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#9of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #9 overall
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