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Dawson Innes

Law firm · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Dawson Innes

Law firm · Addington-Middleton, Christchurch

Where you stand#191of 216 lawyers
Overall health1.2/10across the eight areas

Going well

02Reviews6.0

Where we can help

05Facebook page5.104Listings and social4.703Map positions3.101Google listing2.808Opening hours2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dawson Innes is a law firm based in Addington, Christchurch. The firm provides legal services to local clients and is known in reviews for patient, thorough assistance, including help with settlement negotiations. Clients commonly note practical, competent support from Howard and an emphasis on clear explanations for people across different situations.

Dawson Innes is a law firm located in Addington, Christchurch. It operates as a local legal practice serving clients in the suburb and surrounding areas, presenting itself through client-facing legal services delivered from its Christchurch base.

The firm provides general legal services consistent with a lawyers' practice. Reviews reference work involving settlement negotiations and client guidance; Howard is specifically mentioned by name. The description of services in reviews highlights clear explanations and detailed note-taking as part of the client interactions.

Clients tend to describe their experience as thorough, patient and competent. Review themes emphasise helpfulness with practical matters, patience when working with older clients, thorough explanations and attentive note-taking. Multiple reviewers recommended the firm and used terms indicating confidence in the lawyers' competence.

What distinguishes Dawson Innes locally is a consistent pattern of positive client feedback and a named practitioner, Howard, who appears repeatedly in reviews for hands-on service. The Christchurch location in Addington, combined with the reported attention to client explanations and patience, positions the firm as a locally recognised legal option for clients seeking steady, communicative legal support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dawson Innes' Google Business Listing shows a solid base with key contact details and location, but the overall health is very low. The strongest findings are that the listing is claimed, includes a phone number, full address and a main image. Critical gaps are a missing website link, open status, a meaningful description, and more photos and a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dawson Innes
3
Dawson Innes✓✓
5.0 ★★★★★ (6)
Law firm · Addington-Middleton
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #156 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dawson Innes shows an above-average overall health score of 6.7 out of 10 for Google Business reviews, indicating solid performance with room to grow. The top achievement is a stellar star rating in the top 10%, reflecting strong customer satisfaction. A notable gap is lack of response to any reviews, which can affect trust and engagement with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
6.0Good
What customers seeWhere you rank
9:41
Dawson Innes
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dawson Innes shows a below-average health score of 3.2 out of 10 for Google Maps performance. The main takeaway is that aggregate visibility exists but remains limited, while borough visibility has improved and now sits above the bottom 25%. Two key opportunities are to grow aggregate rankings further and to continue strengthening the borough presence toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
estate planning attorney
1Seen in 2 searches across Christchurch, top three in none
1
Addington Law Centre4.5 ★ (11) · Law firm
2
Weston Ward & Lascelles4.3 ★ (65) · Law firm
3
Shalom Law5.0 ★ (7) · Law firm
4
Godfreys Law4.8 ★ (141) · Law firm
↓
Dawson Innes2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #150 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dawson Innes shows a below-average overall social presence with a health score of 4.2 out of 10. The strongest current asset is a LinkedIn profile, while other key profiles are missing or inactive. Addressing gaps on Facebook, Instagram, TikTok, Neighbourly and Neighbourly Directory will help improve visibility and credibility among local clients and potential customers.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/dawson-innes-lawyers-579484765) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/dawson-innes-lawyers-addington) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/dawson-innes-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Gdawson innes addington-middleton
AllImagesMapsNews
Yellowdawson-innes-lawyers-579484765Dawson Innes | Yellow✓
ChristchurchLawyerdawson-innesDawson Innes | ChristchurchLawyer
Top Lawyersdawson-innes-christchurchDawson Innes | Top Lawyers
White Pagesdawson-innes-lawyers-addingtonDawson Innes | White Pages✓
ServiceFinderDawson-Innes-Lawyers-136090Dawson Innes | ServiceFinder
Yelpdawson-innes-christchurchDawson Innes | Yelp✓
StarOfService Prodawson-innesDawson Innes | StarOfService Pro
LinkedInhoward-dawson-00756599Dawson Innes | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #114 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowChristchurchLawyerTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
dawson innes addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gdawson innes website
AllMapsImagesNews
Google Mapsgoogle.com › mapsDawson Innes - Addington-Middleton, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dawson InnesNot in these results
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Dawson Innes has no published opening hours, so alignment with local demand cannot be measured directly. The lack of hours is itself the main issue: potential clients searching during common office hours may not find availability, and the firm misses the chance to show presence during peak search windows. Adding clear hours would immediately improve temporal alignment and discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Dawson Innes
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch lawyers · 216 businesses
You are #174 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#191of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #191 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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