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DC Barber Shop

Barber shop · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

DC Barber Shop

Barber shop · New Brighton, Christchurch

Where you stand#475of 498 hair salons & barbers
Overall health0.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

04Listings and social4.101Google listing1.703Map positions1.605Facebook page1.508Opening hours1.502Reviews0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

DC Barber Shop is a barber business based in New Brighton, Christchurch. It offers barbering and hair services for local clients, focusing on classic and contemporary cuts in a neighbourhood setting. The shop serves walk-in and appointment customers and presents a familiar, local grooming option for men and others seeking barber-style hair care.

DC Barber Shop is a barber located in New Brighton, Christchurch. It operates as a neighbourhood barber serving local residents and visitors in the eastern Christchurch suburb.

The shop provides barbering and hair services consistent with its category, including haircuts, styling and traditional barber care. Services are aimed at clients seeking routine grooming and style maintenance rather than specialised salon-only treatments.

Customers can expect a straightforward barber environment focused on practical hair care and styling. The shop works with both appointments and walk-ins, offering a local, accessible option for regular haircuts and short-notice visits.

What distinguishes DC Barber Shop locally is its location in New Brighton and its focus on barber-style grooming within a community setting. The shop positions itself as a familiar, practical choice for Christchurch clients looking for reliable, everyday barber services close to the eastern suburbs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

DC Barber Shop shows a low overall health on Google Business Listing with key improvements needed in claimed status, description, photos and logo. Current strengths include a website link, a visible listing title, open-for-business status, a listed phone number and a full street address, which help customers reach and learn about the shop.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
DC Barber Shop
3
DC Barber Shop1✓
Own this business?
0.0 ★★★★★ (0)
Barber shop · New Brighton
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #413 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

DC Barber Shop in Christchurch shows very low overall health on Google reviews, indicating trust and engagement challenges. The top opportunities focus on building ratings confidence, starting to accumulate reviews, and improving response rate to reviews to boost customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
DC Barber Shop
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

DC Barber Shop shows a low overall health in Google Maps search results, with a 1.7/10 health score. The top performing keyword is barber shop in new brighton, ranking second. The main opportunities are to improve the aggregate Maps search presence and boost borough-specific results, as the business already has minimal local visibility in its suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 1
1
Brighton Barbershop4.7 ★ (123) · Barber shop
2
DC Barber Shop20.0 ★ (0) · Barber shop
3
Nomadic Barbers5.0 ★ (23) · Barber shop
4
Brighton Style5.0 ★ (17) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #416 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

DC Barber Shop shows a Low health score of 2.4/10 for social presence and directory listings. The strongest current asset is visibility on TikTok with high trust and established directory listings on Neighbourly and Fresha. Key takeaway: bolster Facebook and Instagram trust, while maintaining TikTok activity and Fresha presence to grow local reach and foot traffic.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok Profileyour Tiktok Profile page surfaces strongly in search, which is how we found it, but nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Gdc barber shop new brighton
AllImagesMapsNews
Instagramdcbarbershop__DC Barber Shop | Instagram✓
Tiktokdiscover/dc-haircut-asian-menDC Barber Shop | Tiktok2
Neighbourlyhairdressers/canterbury-region/christchurch/new-brightonFound through search, not linked from anything you own
Freshalp/en/bt/barbershops/in/nz-christchurch/new-brightonFound through search, not linked from anything you own
FacebookNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #292 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
dc barber shop new brighton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

DC Barber Shop shows a very low on-page SEO health score, indicating minimal optimisation on the homepage. Key findings include missing meta description and title tag, and a slow page load time. Addressing these basics would improve visibility and click-through, particularly for local searches.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒trybe.au✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

DC Barber Shop's website shows very low overall health for traffic, with room for improvement in organic and paid reach. The top findings highlight near-zero organic traffic value and no positive organic traffic yet, plus no organic keywords in the top 100. Paid traffic also shows no measurable spend or conversions. Strengthening local content and basic SEO will help.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
DC Barber ShopNot in these results3
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

DC Barber Shop has no published opening hours, so temporal alignment with Christchurch demand cannot be confirmed. Without hours, all peak search periods at the city level appear as missed opportunities because the shop cannot be found as open during popular windows. Possible inefficiencies (open during low-demand times) cannot be assessed. Adding clear hours will reveal where to extend or reduce service to match local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
DC Barber Shop
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#475of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #475 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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