marketbaseExclusive Marketbase Report
Prepared for

DCM Urban Design

Landscape architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

DCM Urban Design

Landscape architect · Christchurch Centre, Christchurch

Where you stand#83of 252 architects
Overall health6.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

DCM Urban Design is a Christchurch-based urban design and landscape architecture studio specialising in urban development, design and assessment work. The firm undertakes masterplanning, rezoning, subdivisions and the design of public spaces, playgrounds and residential landscapes. They work throughout Aotearoa New Zealand and emphasise outcomes that enhance human relationships with urban and natural environments.

DCM Urban Design is a boutique urban design and landscape architecture studio based in Christchurch. The firm works on projects throughout Aotearoa New Zealand, with team members in Ōtautahi-Christchurch, Te Whanganui a Tara-Wellington, Ōtepoti-Dunedin and Wanaka. Its work is framed by a focus on how people relate to the urban and natural environments they use.

Services range from masterplanning and rezoning to creating new communities, through to the detailed design of subdivisions, public spaces, playgrounds and residential landscapes. The studio also describes itself as delivering urban development, design and assessment work that informs how spaces are shaped and managed.

Customers tend to note a forward-thinking approach and design outcomes that balance practicality with a considered aesthetic. Public feedback highlights the studio's practical yet stylish solutions and an interest in positive changes to city areas such as new Brighton. Clients can expect design work that addresses both functional requirements and the character of place.

Locally, DCM Urban Design presents as a small, nationally active practice offering end-to-end design input on urban development projects. Its emphasis on enhancing human relationships through design, paired with presence across several New Zealand centres, distinguishes the studio for projects that bridge masterplanning, public realm design and residential landscape work.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

DCM Urban Design shows a below-average health score of 4.2 out of 10 for its Google Business Listing, indicating room for improvement in profile completeness and engagement. Key strengths include a claimed listing, open status, a website link, a listing title, and a phone number, which provide essential credibility and contact points. The most impactful opportunities relate to adding a logo and expanding photos, alongside refining the description to join the better-performing listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
9:41
Tiles © Esri
3
DCM Urban Design✓✓
5.0 ★★★★★ (1)
Landscape architect · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Urban design and landscape architecture studio specialising in urban development, design and assessment work.

1
Google listingChristchurch architects · 252 businesses
You are #153 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

DCM Urban Design shows a health score of 5.0 out of 10 on Google reviews, indicating average performance overall. The standout finding is a top 10% star rating, reflecting strong customer satisfaction. Opportunities lie in boosting response rate to reviews and increasing total review count to build greater rating confidence and volume.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.5Room to grow
9:41
DCM Urban Design
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #115 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

DCM Urban Design shows above-average health in Google Maps search with a 6.6/10 overall score. The top opportunities focus on boosting local suburb and borough presence, while aggregate visibility already trends positively across multiple local areas, indicating room for targeted local optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.7Good
9:41
1234Tiles © Esri
2Top three for "landscape architect" in 1 suburb, seen in 29
1
Botanic Landscape Architects5.0 ★ (21) · Landscape architect
2
FORM Garden Architecture4.9 ★ (34) · Landscape architect
3
Kamo Marsh Landscape Architects5.0 ★ (4) · Landscape architect
4
Glasson Huxtable Landscape Architects5.0 ★ (11) · Landscape architect
↓
DCM Urban Design1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #85 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

DCM Urban Design shows a very high health score for presence across key platforms, with strong Instagram, Facebook, LinkedIn and Yellow Directory listings. The key achievement is an already solid social footprint in Instagram, Facebook and LinkedIn, indicating trusted brand presence and reach. Opportunities lie mainly in adding TikTok presence and improving Neighbourly listings to capture broader local audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/dcm-urban-design-limited-579431108) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    White Pages ListingWe could not find an active White Pages Listing listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
9.7Strong
9:41
Gdcm urban design christchurch centre
AllImagesMapsNews
InstagramdcmurbanDCM Urban Design | Instagram✓
FacebookdcmurbanDCM Urban Design | Facebook✓
LinkedIndcm-urban-design-limitedDCM Urban Design | LinkedIn
ArchiPro Professionaldcm-urban-designDCM Urban Design | ArchiPro Professional
Yellowdcm-urban-design-limited-579431108DCM Urban Design | Yellow✓
TiktokNo account found1
NeighbourlyNo listing found2
White PagesNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #8 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInArchiPro ProfessionalYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
7 checks on your Facebook page. You're seeing 5 of them.
8.2Strong
9:41
facebook
dcmurban✓
197 followers 1
FollowMessage
🌐 dcmurban.com✓
☎ +64 21 114 0377✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #46 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

DCM Urban Design shows a below-average on-page SEO health with a 4.2/10, indicating room for improvement in technical factors. Strengths include a valid favicon, an H1 tag, an SEO-friendly URL, a concise page size, and a relevant title tag, which support clarity and speed. The top opportunities focus on title and meta description lengths and overall on-page score.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒dcmurban.com✓3
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch architects · 252 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

DCM Urban Design shows solid website traffic health with a score of 8.4 out of 10, indicating a strong position in local organic visibility. The most notable findings are the outstanding organic traffic total, placing the business in the top local decile, and excellent organic SERP coverage, again in the top decile. Focus remains on sustaining this strength while pursuing small paid strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
DCM Urban DesignNot in these results
About 877 visits a month from search, across 77 searches
Google search and trafficChristchurch architects · 252 businesses
You are #32 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

DCM Urban Design's published hours align well with weekday lunchtime demand, particularly midweek: Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm are open during popular search windows. The firm is closed for several high-demand weekend hours-most notably Saturday midday and Sunday 12pm-representing missed client-access opportunities. There are no open hours during low-demand windows, so published hours are efficient overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.4Room to grow
9:41
DCM Urban Design
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #142 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#83of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #83 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for