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Deaf-Quip

Hearing aid store · Wainoni, Christchurch

What your customers see when they look for you, and where that puts you among 55 Christchurch audiology businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch audiology · 55 businesses
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Executive summaryExclusive Marketbase business report

Deaf-Quip

Hearing aid store · Wainoni, Christchurch

Where you stand#40of 55 audiology businesses
Overall health2.8/10across the eight areas

Going well

04Listings and social8.708Opening hours8.007Google search and traffic6.5

Where we can help

05Facebook page3.701Google listing2.402Reviews1.703Map positions1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Deaf-Quip supplies assistive technology for people who are Deaf, Deafblind, and hard of hearing from Avonside, Christchurch. Founded in 2000 by Tony Swindale with involvement from his wife Arnya, the store offers a range of specialised products for communication, noisy environments, workplace support and deafblind needs. The business focuses on practical solutions and community-centred understanding of hearing impairment.

Deaf-Quip supplies assistive technology for people who are Deaf, Deafblind and hard of hearing from its premises in Avonside, Christchurch. The business was founded in 2000 by Tony Swindale, a CODA, with involvement from his wife Arnya, who is Deaf, and it presents a specialist retail and online presence for assistive devices.

Products listed on the Deaf-Quip website cover several categories: deaf products, hard-of-hearing aids, deafblind items, equipment suited to noisy environments and workplace support solutions. The online store navigation indicates a broad catalogue of devices and accessories aimed at improving communication and accessibility in different settings.

Customer experience themes point to practical, fit-for-purpose solutions and an understanding of the Deaf community's needs, reflecting the founders' lived experience. Clients interacting with Deaf-Quip can expect knowledgeable selection of assistive devices tailored to hearing impairment and support for choosing appropriate equipment for specific environments or workplace requirements.

Locally, Deaf-Quip is distinguished by its long-standing focus on assistive tech for the Deaf community and its Christchurch base in Avonside. The combination of specialist product categories and founders who bring direct community insight shapes its local character and service offering.

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01Google listingMarketbase business report

Your Google listing

Deaf-Quip shows a below-average health score on Google Business listing, indicating room for improvement. The key strengths include a complete listing with a title, claimed status, full address, open-for-business status, and a website link, all of which support credible local presence. A priority finding is missing phone number, which limits direct customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Deaf-Quip
Deaf-Quip✓✓
0.0 ★★★★★ (0)
Hearing aid store · Wainoni3
Open 5 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Welcome to Deaf-Quip, your trusted supplier of assistive devices for individuals who are Deaf, Deafblind, and hard of hearing. We understand the unique challenges faced by the Deaf community, and our mission is to provide innovative solutions that enhance communication and improve quality of life. Deaf-Quip was founded in 2000 by Tony Swindale, who is a CODA (Child of Deaf Adults). With a deep understanding of the needs and aspirations of the Deaf community, Tony, along with his wife Arnya, who is Deaf herself, set out to create a store that offers a wide range of assistive devices.

2
Google listingChristchurch audiology · 55 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Deaf-Quip shows a low overall Google Business health score with limited reviews and no responses yet. The top findings point to a low rating confidence, an unestablished star rating, zero response rate to reviews, and very few or no total reviews. Focusing on gathering first reviews, addressing feedback promptly, and starting to respond to reviews will gradually build trust with local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Deaf-Quip
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch audiology · 55 businesses
You are #46 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Deaf-Quip shows a below-average health score for Google Maps performance, with room to improve both city-wide and borough-specific visibility. The top opportunities focus on strengthening aggregate Maps rankings and increasing local presence in Avonside and surrounding suburbs, noting solid performance on several key hearing-related keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hearing assistance earphone store
1Top three for "hearing assistance earphone store" in 4 suburbs, seen in 11
1
Deaf-Quip20.0 ★ (0) · Hearing aid store
2
Audika Hearing Clinic Shirley4.8 ★ (43) · Hearing aid store
3
Bay Audiology Ferrymead4.7 ★ (35) · Hearing aid store
4
Hanafins Hearing Aid Clinic0.0 ★ (0) · Hearing aid store
Map positionsChristchurch audiology · 55 businesses
You are #46 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Deaf-Quip shows a very high health across social and directory presence, driven by outstanding Facebook and Instagram profiles. Current strengths include strong, trusted social channels with consistent branding and active audience engagement. Opportunities focus on expanding presence in TikTok, Neighbourly, GrabOne, TikTok Directory, and LinkedIn Company to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/deaf-quip-18120752) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.7Strong
What customers seeWhere you rank
9:41
Gdeaf-quip wainoni
AllImagesMapsNews
FacebookdeafquipDeaf-Quip | Facebook✓
InstagramdeafquipDeaf-Quip | Instagram✓
Cylexdeaf-quip-18120752Deaf-Quip | Cylex✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch audiology · 55 businesses
You are #8 for listings and social
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GoogleFacebookInstagramTikTokCylexYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
facebook
deafquip✓
511 followers 2
Suppliers of Assistive Devices - Trading as Deaf-Quip 96A Kerrs Road CHRISTCHURCH 8061 Phone 028850
FollowMessage
🌐 deafquip.co.nz✓
☎ +64 28 8500 0840✓
PostsAboutPhotosReviews
Facebook pageChristchurch audiology · 55 businesses
You are #35 for your Facebook page
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06Your websiteMarketbase business report

Your website

Deaf-Quip shows an average on-page SEO health score of 5.5 out of 10 for the homepage, indicating room for improvement. The key completed achievement is a page load time under 3 seconds, contributing to a positive user experience. Immediate opportunities include adding a meta description, a title tag, and a favicon to support search visibility and branding.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒deafquip.co.nz✓✓
✓The shape of your link profile
1On-page score
2Meta description
3Page title
Your websiteChristchurch audiology · 55 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Deaf-Quip's website traffic health sits at 6.2/10, which is above average for the local market. The business shows mid-range organic traffic value with progress and is within the 25th-50th percentile for local organic rankings. Key opportunities include starting a small paid traffic program with targeted landing pages and careful conversion tracking, plus refining content and technical SEO to lift rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
32No ads from you on any search
Deaf-QuipNot in these results
1About 870 visits a month from search, across 240 searches
Google search and trafficChristchurch audiology · 55 businesses
You are #20 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Deaf-Quip's opening hours partly match local demand: several midweek late-morning and lunchtime slots (Tuesday 10-11am, Tuesday 11am, Wednesday 11-12pm, Thursday 12pm) align with high search activity. However, the store is closed during popular weekend windows (Saturday 11am-2pm and Sunday 11am), which are missed opportunities. No low-demand open hours were identified, suggesting no obvious wasted hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
8.0Strong
What customers seeWhere you rank
9:41
Deaf-Quip
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch audiology · 55 businesses
You are #12 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#40of 55 Christchurch audiology businesses
9:41
Christchurch audiologyOverall · 55 businesses
You are #40 overall
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