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Defined Beauty

Beauty salon · Rolleston North West, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Defined Beauty

Beauty salon · Rolleston North West, Christchurch

Where you stand#392of 570 beauty businesses
Overall health3.1/10across the eight areas

Going well

04Listings and social6.1

Where we can help

05Facebook page5.601Google listing3.908Opening hours3.803Map positions3.502Reviews3.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Defined Beauty is a Rolleston-based beauty clinic specialising in anti-ageing and skin correction using dermaviduals corneotherapeutic skincare. Treatments and products are selected to resemble skin structure and penetrate effectively. The practitioner tailors programmes for relaxation, stress reduction, skin rejuvenation or maintenance, and client feedback highlights skilled, professional care and consistent, results-focused treatments.

Defined Beauty is a beauty clinic in Rolleston focused on anti-ageing and skin correction. The clinic uses dermaviduals corneotherapeutic skincare and treatment-based products designed to resemble the structure of skin and penetrate effectively.

Services centre on corrective skin care and tailored treatment programmes. The practitioner offers a mix of therapeutic approaches aimed at skin rejuvenation, anti-ageing and maintenance, and adapts each programme to the client's individual requirements.

Clients commonly describe professional, caring service and consistently positive results. Reviews note the practitioner's skill with specific treatments, including cosmetic procedures such as lip-flip work, and mention a reliable, attentive customer experience during visits.

Locally, Defined Beauty is presented as a results-focused clinic that balances corrective treatment with relaxation and pampering. Its use of corneotherapeutic products and an emphasis on personalised programmes distinguish it for customers seeking targeted skin improvement in the Rolleston area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Defined Beauty's Google Business Listing shows a below-average health score of 4.1/10. The listing has solid basics like a claimed status, a visible title, phone, and full address, and shows for Open-for-Business. The most notable opportunity is adding a website link and continuing to post high-quality photos to improve the listing's visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Defined Beauty
2
Defined Beauty✓✓
5.0 ★★★★★ (6)
Beauty salon · Rolleston North West
Open 3 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Defined Beauty takes anti-ageing and skin correction seriously and as such have adopted dermaviduals corneotherapeutic skin care. Our treatment based products resemble the structure of your skin and penetrate to allow us to safely and effectively treat all of your skin concerns. We’re all about results without the hype. If you are seeking relaxation, stress reduction, skin rejuvenation or simply an escape for a touch of pampering or maintenance, I will tailor a programme to suit your individual requirements.

3
Google listingChristchurch beauty · 570 businesses
You are #348 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Defined Beauty in Rolleston shows below-average Google review health with a 3.5/10 health score, indicating room for improvement in overall Google review performance. The business currently has a strong star rating in the top 10% and has begun collecting reviews, with some response to feedback. Primary opportunities lie in increasing total reviews, boosting rating confidence, and improving response rate.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Defined Beauty
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
M
Marlene J.★★★★★ · 5 years ago

It was amazing 👏

Response from the owner2

Thank you Marlene. It was lovely to meet you and I hope to see you again.

Google reviewsChristchurch beauty · 570 businesses
You are #381 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Defined Beauty shows a below-average health score for Google Maps search, indicating room for improvement in visibility. The strongest opportunities lie in solidifying aggregate maps rankings and building the Rolleston borough presence to move toward the local mid-point. These focus areas can help attract more local clients seeking dermaviduals and skin treatments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Seen in 4 searches across Christchurch, top three in none
1
Enhance Beauty and Brows4.9 ★ (24) · Beauty salon
2
WM Beauty Salon5.0 ★ (25) · Beauty salon
3
Aura Beauty4.9 ★ (9) · Beauty salon
4
Pure Shine Beauty5.0 ★ (35) · Beauty salon
↓
Defined Beauty2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #371 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Defined Beauty shows a solid Facebook presence with very high trust, and a credible Neighbourly and Fresha footprint, but still faces a low overall health score of 4.4/10. The two most important findings are: a strong Facebook audience engagement and trust, and missing or weak presence on TikTok, Fresha, LinkedIn, and NoSecretSalon that limits discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gdefined beauty rolleston north west
AllImagesMapsNews
FacebookDefinedBeautyRollestonDefined Beauty | Facebook✓
InstagramdefinedbeautyrollestonDefined Beauty | Instagram✓
Freshalp/en/bt/eyebrows-and-lashes/in/nz-rolleston/rollestonDefined Beauty | Fresha3
Neighbourlybeauty/canterbury-region/selwyn/rollestonDefined Beauty | Neighbourly
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
facebook
DefinedBeautyRolleston✓
501 followers 1
Come escape to a place where you can indulge your senses and restore your mind, body & skin health.3
FollowMessage
★ 5 reviews · recommended 2
🌐 definedbeauty.business.site
☎ +64 27 220 5682✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #249 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Defined Beauty's On-Page SEO health is very low, at 0.5 out of 10, indicating a critical baseline issue. The top findings are missing or non-detectable elements, including the homepage Title Tag, Meta Description, and a valid favicon, which limits visibility and click-through. Addressing these will improve crawlability and brand presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒business.site231
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Defined Beauty's website health is very low, with a 0.5/10 score for website traffic health. The main takeaways are that organic traffic value is near zero and no organic traffic is appearing yet, while paid traffic shows no measurable spend. Addressing content, SEO and small paid campaigns are key opportunities for improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Defined BeautyNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Defined Beauty's opening hours show partial alignment with local demand: all 30 well-aligned peak hours fall on weekday mid-mornings and mid-afternoons, but the clinic is closed through multiple popular Saturday and one Friday midday windows. No low-demand open hours were flagged, so current hours avoid obvious waste but miss clear weekend demand that could lift weekly visits.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
What customers seeWhere you rank
9:41
Defined Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #354 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#392of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #392 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for