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Dental Boutique Auckland

Cosmetic dentist · Ponsonby, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dental Boutique Auckland

Cosmetic dentist · Ponsonby, Central Auckland

Where you stand#118of 277 dentists
Overall health5.8/10across the eight areas

Going well

02Reviews9.705Facebook page9.503Map positions8.204Listings and social7.201Google listing6.3

Where we can help

08Opening hours5.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dental Boutique Auckland is a dentist in Herne Bay, Auckland, offering tailored dental treatment with a focus on patient needs and long-term oral health. The practice describes a holistic approach and aims to provide a soothing setting. Review themes highlight comfortable appointments, attentive care and satisfaction with treatment outcomes.

Dental Boutique Auckland is a dental practice in Herne Bay, Auckland. It focuses on understanding patient needs and concerns while taking a holistic approach to dental health. The practice aims to support long-term oral health through treatment tailored to each person.

The team provides dental care led by experienced dentists, with an emphasis on individual treatment planning. Its own description centres on helping patients feel comfortable and confident, while shaping treatment around their goals and circumstances.

Review themes describe appointments as comfortable and relaxed, including for people who have previously felt nervous about visiting a dentist. Customers commonly mention the team's kind and welcoming manner, professional approach, attention to detail and clear support throughout treatment. Reviews also describe satisfaction with completed treatment and final results.

Located in Herne Bay, Dental Boutique Auckland combines tailored dental care with a calm patient experience. Its local character comes through in the focus on comfort, personal attention and longer-term dental outcomes, supported by consistently positive customer feedback about the team and its treatment process.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dental Boutique Auckland has an above average Google Business Listing health score of 6.3 out of 10. The listing is claimed and includes the business name, website link, trading status and phone number, giving customers clear ways to identify and contact the practice. The main gaps are the missing logo and a shorter-than-competitive description, while the photo gallery remains a relative strength.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Dental Boutique Auckland
3
Dental Boutique Auckland✓✓
5.0 ★★★★★ (171)
Cosmetic dentist · Ponsonby
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Find a dentist in Auckland that prioritises patient needs and concerns. We believe in a holistic approach to dental health, providing tailored treatments that prioritise long-term success. Our team of experienced dentists is dedicated to creating a soothing environment where you can feel comfortable and confident. Embrace the smile that reflects how you truly feel - let us help you achieve it.

2
Google listingCentral Auckland dentists · 277 businesses
You are #104 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dental Boutique Auckland has a very high Google Business review health score of 9.7 out of 10. Its strongest position comes from a leading rating and a strong balance of rating quality and review volume. The main focus is maintaining near-complete responses and continuing to build review volume at a steady cadence, so the listing remains current and credible to customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
Dental Boutique Auckland
OverviewReviewsPhotosAbout
5.0★★★★★171 reviews 2
5
4
3
2
1✓
veneers 24smile transformation 17comfortable atmosphere 16genuine care 9dental makeover 5free consultation 3
✓How far your rating and your review count together can be trusted
F
Faith V.★★★★★ · 5 days ago

Response from the owner1

Thanks for the 5 star review :)

K
Kilisi N.★★★★★ · a week ago

Awesome Dr Ayaan 👏 👌I did full mouth dentures and man Doc you're like a magician I say cause the whole dental appointments were pain-free !! I' was always scared of dentist but now we're good friends! Bless you Dr and your team Dental b...

Response from the owner

Thank you so much, Kilisi, for leaving such a wonderful and detailed review! We know how intimidating dental visits can be, so hearing that Dr. Aiyaan and the team were able to turn your fear into a c...

Google reviewsCentral Auckland dentists · 277 businesses
You are #8 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dental Boutique Auckland has a high Maps Search Performance health score of 8.2 out of 10. The business holds the strongest possible wider Maps reach for its address, appearing across more surrounding suburbs than any other business in the market. Local visibility is also above the suburb's midpoint, although checking the main service from a nearby phone each month may help monitor this opportunity.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
8.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
✓Top three for "cosmetic dentist" in 13 suburbs, seen in 47
1
Accent Dentists5.0 ★ (354) · Cosmetic dentist
2
Ponsonby Dental Boutique4.8 ★ (76) · Cosmetic dentist
3
Ponsonby Teeth4.8 ★ (75) · Cosmetic dentist
4
Re Dental Clinic5.0 ★ (110) · Cosmetic dentist
↓
Dental Boutique Auckland1Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #50 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dental Boutique Auckland has a high overall health score of 7.2 out of 10 for citations and social presence. Facebook has a strong trust association, and the business is visible on Infobel. The main gaps are that Instagram depends on search rather than direct links, while TikTok, Healthpoint, LinkedIn and White Pages listings were not found. These gaps reduce visibility across relevant platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/dental_boutique) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.2Good
What customers seeWhere you rank
9:41
Gdental boutique auckland ponsonby
AllImagesMapsNews
FacebookDentalBoutiqueAucklandNZDental Boutique Auckland | Facebook✓
Tiktokdiscover/dental-boutique-aucklandDental Boutique Auckland | Tiktok2
Infobeldental_boutiqueDental Boutique Auckland | Infobel✓
Instagramdentalboutique_nzDental Boutique Auckland | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #78 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dental Boutique Auckland's Facebook page has Very high overall health at 9.6 out of 10. The page has 4,895 followers, a business-named address, phone number, street address, cover photo and a link to the business's own website. The main gap is the absence of an email address, leaving customers who prefer written contact with Messenger as the only page-based option.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
7 checks on your Facebook page. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
facebook
Dental Boutique Auckland | Auckland✓
4.9K followers 2
FollowMessage
🌐 dentalboutique.co.nz✓
☎ +64 800 005 200✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #14 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠dentalboutique.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dental Boutique AucklandNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 71% of the week's customer traffic, with its closures mainly outside the busiest periods, leaving one clear gap. On Saturday from 9am to 3pm, customers find the practice closed during the market's busy hours. Opening on Saturday from 9am to 1pm would let customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
Dental Boutique Auckland
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #114 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#118of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #118 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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