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Dental Health with Anna Caldwell

Dental clinic · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dental Health with Anna Caldwell

Dental clinic · Auckland City Centre, Central Auckland

Where you stand#208of 277 dentists
Overall health2.5/10across the eight areas

Going well

01Google listing7.2

Where we can help

02Reviews5.405Facebook page4.708Opening hours2.303Map positions1.804Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dental Health with Anna Caldwell is an Auckland Central dental clinic run by registered oral health therapists Anna Caldwell and Fernanda Flores. The clinic provides general dentistry, cosmetic treatments, periodontal care and routine hygiene maintenance, including professional teeth whitening and non-surgical periodontal therapy. Customers describe a clean, welcoming clinic and clear, gentle care.

Dental Health with Anna Caldwell is an Auckland Central dental clinic led by registered oral health therapists Anna Caldwell and Fernanda Flores. The practice provides dental care for Auckland communities from its central city location, with a focus on patient comfort and oral health.

Services include general dentistry, cosmetic treatments, periodontal care and routine dental hygiene maintenance. The clinic also offers professional teeth whitening and non-surgical periodontal therapy, supporting customers seeking a healthier mouth or a refreshed smile.

Review themes describe a clean, modern and welcoming clinic where staff are friendly, professional and clear in their explanations. Customers commonly mention gentle, thorough treatment, regular checks on their comfort, and an informative approach to the condition of their teeth and gums. Hygiene appointments are described as smooth and comfortable.

The clinic combines general, cosmetic, periodontal and hygiene services in Auckland Central, with care that centres on explanation and patient comfort. Its local character comes through in the personal approach associated with Anna Caldwell and Fernanda Flores, alongside practical services for ongoing oral health and smile care.

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01Google listingMarketbase business report

Your Google listing

Dental Health with Anna Caldwell has a high Google Business Listing health score of 7.2 out of 10. The listing has its core details in place, including the business name, website, phone number, open status and claimed ownership. The main gap is the lack of listing photos, with category fit and a periodic description review also offering room to improve visibility and accuracy.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Dental Health with Anna Caldwell
1
Dental Health with Anna Caldwell✓✓
5.0 ★★★★★ (6)
Dental clinic · Auckland City Centre3
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Nestled in the heart of Auckland Central, Dental Health with Anna Caldwell and Fernanda Flores are dedicated to providing exceptional dental care. As a registered Oral Health Therapists, they offer comprehensive services, from general dentistry and cosmetic treatments, periodontal care and routine dental hygiene maintenance. Enhance your smile with professional teeth whitening or achieve optimal oral health through expert non-surgical periodontal therapy. Our clinic is committed to a patient-centered approach, ensuring a comfortable and welcoming environment for all Auckland communities seeking a healthy, confident smile.

2
Google listingCentral Auckland dentists · 277 businesses
You are #79 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dental Health with Anna Caldwell has an Average Google Business review health score of 5.4 out of 10. Its rating is among the highest in the local market, supporting customer confidence. The main weakness is review volume, which sits well below local expectations and makes the clinic appear less proven when customers compare listings. Maintaining the current response rate also remains important.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Dental Health with Anna Caldwell
OverviewReviewsPhotosAbout
5.0★★★★★6 reviews 1
5
4
3
2
1✓
professional staff 3dental experience 3thoroughness 2gentle care 2clear explanations 2clean clinic 2
2How far your rating and your review count together can be trusted
J
J B.★★★★★ · 9 months ago

I've been going to Anna for some years and can't recommend her enough. Professional, thorough, caring, and informative, she takes the time to explain about the condition of my teeth & gums and what the options are to tackle the gum disease/...

Response from the owner3

Dear Jason, Thank you so much for your kind and thoughtful review. Looking after your oral health has truly been a partnership, and it’s been amazing to see the positive changes you’ve...

A
Anthony W.★★★★★ · 11 months ago

Honestly the best dental experience I've had. Anna was gentle, thorough, and explained everything as she went. The hygiene clean was smooth and almost painless. Couldn't recommend her more for a stress-free clean.

Response from the owner

Thank you Anthony for your kind words. I am very glad you had a wonderful dental experience.

Google reviewsCentral Auckland dentists · 277 businesses
You are #129 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dental Health with Anna Caldwell has a Low Maps Search Performance health score of 1.8 out of 10. The business appears in a handful of searches across nearby suburbs, with its strongest results for dental hygienist searches in One Tree Hill and Somerville. Local visibility remains limited, and the business generally ranks below other nearby providers in its own suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 1 suburb, seen in 8
1
Lumino the Dentists Auckland Central4.5 ★ (126) · Dental clinic
2
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
3
City Dental Lounge5.0 ★ (110) · Dental clinic
4
Symonds Street Dental Centre4.9 ★ (237) · Dental clinic
↓
Dental Health with Anna Caldwell2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #226 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dental Health with Anna Caldwell has a Very low Citations & Social Presence health score of 1.3 out of 10. The main issue is that active Facebook, Instagram and TikTok profiles could not be found, limiting places where customers can check information or contact the clinic. Infobel and Cylex listings were also not found, reducing the business's visibility across relevant third-party directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gdental health with anna caldwell auckland city centre
AllImagesMapsNews
GrabOneauckland/health-nutrition-dental/dental-checkup?vertical=storeDental Health with Anna Caldwell | GrabOne
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
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GoogleFacebookInstagramTikTokGrabOneYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dental Health with Anna Caldwell is missing a findable Facebook page, so customers cannot use Facebook to confirm the clinic is real, see recent work or send a message. This is unusual in Auckland CBD: 150 of 277 businesses in the local market have a page that can be found. The gap leaves the clinic absent from a common customer check before booking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
dental health with anna caldwell auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒annacaldwell.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dental Health with Anna CaldwellNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

The business is pointed away from customer demand: its hours cover 56% of the week's customer traffic, with 8 open hours in quiet times. On Thursday from 9am to 6pm, customers find the clinic closed and must wait or go elsewhere. Opening on Thursday from 1pm to 5pm would let customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.3Room to grow
What customers seeWhere you rank
9:41
Dental Health with Anna Caldwell
OverviewReviewsPhotosAbout
Hours 1
Monday2pm-8pm
Tuesday8am-7pm
Wednesday8am-7pm
ThursdayClosed
Friday8am-7pm
SaturdayClosed
SundayClosed
Popular times Thursday · Auckland City Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #214 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#208of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #208 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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