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Dentalworks

Dentist · Stonefields, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dentalworks

Dentist · Stonefields, Central Auckland

Where you stand#45of 277 dentists
Overall health8.4/10across the eight areas

Going well

04Listings and social9.301Google listing8.103Map positions7.902Reviews7.708Opening hours6.2

Where we can help

07Google search and traffic5.405Facebook page5.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dentalworks is a family dental practice in Mount Wellington, Auckland, serving the Ellerslie area since 2008. The practice provides preventive and general dentistry, including check-ups, extractions, root canal treatment and cosmetic dentistry. It aims to offer a warm, welcoming setting, with Sunday appointments available for urgent dental care.

Dentalworks is a family dental practice on Lunn Avenue in Mount Wellington, Auckland, serving customers in the Ellerslie area. Established in 2008, the practice focuses on preventive care and oral hygiene in a warm, welcoming setting. Its stated aim is to make dental visits feel less sterile and more comfortable.

The practice provides routine check-ups, tooth extractions, root canal treatments and cosmetic dentistry. Dentalworks is open Monday to Friday and also on Sundays for urgent or emergency dental care. It offers free WINZ quotes and accepts payment by Afterpay, Q-Card, credit card, debit card and cash.

Customers commonly describe the team as kind, friendly and attentive. Review themes include clear explanations, gentle treatment and care that helps patients feel calmer during appointments. Customers also mention support with damaged, cracked and extracted teeth, including root canal treatment, and describe feeling well looked after during their visits.

Dentalworks combines general and cosmetic dental services with a focus on prevention and patient comfort. Its Mount Wellington location, Sunday urgent-care availability, range of payment options and emphasis on explaining treatment give it a practical local role for families and patients who feel nervous about dental visits.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dentalworks has a high Google Business Listing health score of 8.1 out of 10. The listing includes the business name, website link, phone number and claimed status, giving customers clear ways to identify and contact the practice. The main opportunities are to review the description against current services, check eligible secondary categories and keep listing photos current.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Dentalworks
3
Dentalworks✓✓
4.6 ★★★★★ (91)
Dentist · Stonefields2
Open 6 days · late Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We strongly believe that prevention is key to achieving a beautiful, healthy smile. Looking after your teeth and oral hygiene is easy with Dentalworks. Dentalworks’ Mt Wellington dental centre was set up in 2008 to provide professional and friendly dental care. Our aim was to transform the way that people viewed dental offices, from sterile, cold clinics to a more warm and welcoming environment. Our team is made up of highly skilled professionals, all specialising in customer care and satisfaction. If you’re someone who winces at the thought of going to the dentist, we’ll put you at ease and ensure your entire visit is calm and easy.

1
Google listingCentral Auckland dentists · 277 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dentalworks has a high Google Business review health score of 7.7 out of 10. Its review rating is below that of half the local market, making rating quality the clearest concern. Review volume and rating confidence are above the market midpoint, while the response rate is also stronger than the median, so maintaining review activity and timely replies remain important.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
7.7Good
What customers seeWhere you rank
9:41
Dentalworks
OverviewReviewsPhotosAbout
4.6★★★★★91 reviews
5
4
3
2
11
caring staff 16clear explanations 11root canal 5caring dentist 4painless needle 3anxiety management 3
2How far your rating and your review count together can be trusted
A
aditi T.★★★★★ · 7 months ago

Friendly and caring throughout the appointment. Explains procedures in a clear and reassuring way. Excellent overall experience. Highly recommend

Response from the owner3

Thank you for your kind words, we appreciate it.

N
N J.★★★★★ · 7 months ago

Excellent dentist! Very attentive, great with patients, and pays close attention to every detail.

Response from the owner

Thank you for your kind words, we appreciate it.

Google reviewsCentral Auckland dentists · 277 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dentalworks has a high Google Maps health score of 7.9 out of 10, indicating strong visibility in Auckland searches. The practice ranks particularly well for dental hygienist and endodontist searches in Mount Wellington, including positions one and two. It also appears strongly for several specialist and clinic searches in Stonefields, while suburb-level visibility remains the clearest area to monitor.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
2Top three for "dental hygienist" in 2 suburbs, seen in 10
1
Glow Dental4.8 ★ (171) · Dentist
2
Urban Dental Studio4.9 ★ (79) · Dentist
3
Dentalworks14.6 ★ (91) · Dentist
4
Lunn Dental Spa4.2 ★ (40) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #60 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dentalworks has a very high Citations & Social Presence health score of 9.3 out of 10, indicating a strong presence across the platforms and directories assessed. Facebook and Instagram profiles are clearly associated with the business, and a Yelp listing is visible. The main gaps are the absence of TikTok, OpenLocally, ServiceFinder, Yellow and Neighbourly listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/dentalworks-auckland) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gdentalworks stonefields
AllImagesMapsNews
Yelpdentalworks-aucklandDentalworks | Yelp✓
FacebookDentalworks-61564632130106Dentalworks | Facebook✓
InstagramdentalworksaucklandDentalworks | Instagram✓
LinkedInnisha-nair-883609159Dentalworks | LinkedIn
Healthpointellerslie-highway-dental-centreFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #21 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpLinkedInHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dentalworks' Facebook page is in Average health, with a score of 5.4 out of 10. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and its link points to the business's own website. The main gaps are a small follower audience, one recommendation, a Facebook-generated page address and a brief intro.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
facebook
Dentalworks | Auckland2
19 followers 1
beautiful smiles for life
FollowMessage
★ 1 reviews · recommended 3
🌐 dentalworks.co.nz✓
☎ +64 9-527 8088✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #133 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒dentalworks.co.nz✓✓
✓Meta description
1The shape of your link profile
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
DentalworksNot in these results
3About 267 visits a month from search, across 46 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #128 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Dentalworks already covers 76% of the week's customer traffic, with seven open hours in quiet times, so its hours are well aimed and one gap remains. Saturday 9am to 3pm finds customers at a closed practice and unable to get in. Dentalworks should open Saturday 9am to 1pm so customers can attend during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.2Good
What customers seeWhere you rank
9:41
Dentalworks
OverviewReviewsPhotosAbout
Hours 1
Monday7am-5pm
Tuesday9am-6pm
Wednesday9am-5pm
Thursday9am-6pm
Friday10am-7pm
SaturdayClosed
Sunday9am-3pm
Opening hoursCentral Auckland dentists · 277 businesses
You are #107 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#45of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #45 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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