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Dentist on Parnell

Dental clinic · Parnell, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dentist on Parnell

Dental clinic · Parnell, Central Auckland

Where you stand#170of 277 dentists
Overall health3.9/10across the eight areas

Going well

08Opening hours9.503Map positions6.7

Where we can help

05Facebook page4.702Reviews4.607Google search and traffic3.701Google listing2.404Listings and social2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dentist on Parnell is an Auckland dental practice based in Parnell, near the waterfront. It provides family and cosmetic dentistry, including crowns, veneers, implants, whitening, realignment, fillings and dental cleanings. The practice describes its setting as bright and welcoming, with parking and access by public transport from central Auckland.

Dentist on Parnell is a dental practice in Parnell, Auckland, located near the Auckland Waterfront. It provides family and cosmetic dentistry from its local practice, with access from central Auckland and nearby transport links.

Its services include dental cleanings, fillings, filling replacement, crowns, veneers, implants, whitening and realignment. The practice also presents itself as a place where customers can receive a broad range of dental care in one location, from routine treatment through to cosmetic and restorative procedures.

Customers describe their experiences in terms of professional service, competence and care across different treatments. Review themes include positive feedback about implant surgery, service from the team and ongoing visits over several years. The reviews also refer to a clean, well-managed experience from start to finish.

Dentist on Parnell combines family and cosmetic dentistry with a central Parnell location. Its nearby waterfront setting, free parking and access by bus, train and ferry make it practical for customers travelling from the city, including people near Queen Street, Auckland University, Auckland Hospital and Britomart.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dentist on Parnell's Google Business Listing has low overall health, scoring 2.4 out of 10. Core details are in place, including the website link, trading status, business name, phone number and full address. The most important gaps are that the listing is unclaimed and has no meaningful description, limiting the business's control and ability to explain its services to customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dentist on Parnell
Dentist on Parnell1✓
Own this business?
4.9 ★★★★★ (17)
Dental clinic · Parnell
Open 6 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingCentral Auckland dentists · 277 businesses
You are #210 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dentist on Parnell has an Average Google review health score of 4.6 out of 10. The main issues are that no reviews have received a reply and the review count is below the local market midpoint. The practice's rating is higher than most local competitors, but continued review growth is important to make that result more dependable over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Dentist on Parnell
OverviewReviewsPhotosAbout
4.9★★★★★17 reviews 2
5
4
3
2
1
caring dentist 2
3How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #151 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dentist on Parnell has an above average Google Maps health score of 6.7 out of 10. It ranks strongly in Parnell, appearing second for several core searches including dentist, dental clinic, implants and whitening, with third and fourth positions for related services. The main gap is visibility across surrounding suburbs, where competitors appear more often. Reviews remain the clearest improvement lever.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Top three for "dental clinic" in 1 suburb, seen in 2
1
Auckland Family Dental4.9 ★ (209) · Dental clinic
2
Dentist on Parnell24.9 ★ (17) · Dental clinic
3
Parnell Orthodontics Central Auckland5.0 ★ (3) · Dental clinic
4
Aevitas Dentistry4.5 ★ (39) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #92 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dentist on Parnell has a low citations and social presence health score of 2.4 out of 10. The main issue is that no active profiles were found on Facebook, Instagram or TikTok, limiting places where customers can check information or contact the practice. ServiceFinder and Yellow listings were also not found, reducing the business's visibility across local and niche directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Gdentist on parnell parnell
AllImagesMapsNews
Yelpparnell-dentistry-aucklandDentist on Parnell | Yelp
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #210 for listings and social
See how to fix all 3 →
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Checked on
GoogleFacebookInstagramTikTokYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dentist on Parnell has no Facebook page that customers can find, leaving out a common place to confirm the practice, see what it does and make contact before booking. That is unusual in this local market: 150 of 277 businesses have a findable page. The gap means customers may find no clear Facebook presence for the practice when they check.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
dentist on parnell parnell
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒dentistonparnell.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gdentist parnell
AllMapsImagesShopping
2No ads from you on any search
lumino.co.nzParnell Dentists
www.healthpoint.co.nzParnell Dentistry
dentistonparnell.co.nzDentist on Parnell – Dentist on Parnell

CALL 09 377 5205 , 0274. Dentist On Parnell offers a comprehensive range of family and cosmetic dentistry, Opening Hours Mon 9:00 am – 6:00 pm Tue 10:00 am – 7 ...

www.citydentallounge.nzDentist Parnell | Trusted Local Dental Care
31About 22 visits a month from search, across 14 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Dentist on Parnell's hours are well aligned with demand, covering 76% of weekly customer traffic with no open hours in quiet periods. On Sunday from 1pm to 4pm, customers find the practice closed while the market is busy. Dentist on Parnell should open Sunday from 1pm to 4pm, letting customers arrive and be served when demand is highest.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Dentist on Parnell
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #14 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#170of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #170 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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