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Derek Barwood Orthodontic Ltd

Orthodontist · Howick, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Derek Barwood Orthodontic Ltd

Orthodontist · Howick, Central Auckland

Where you stand#180of 277 dentists
Overall health3.5/10across the eight areas

Going well

08Opening hours6.0

Where we can help

05Facebook page4.707Google search and traffic4.401Google listing4.302Reviews3.704Listings and social2.403Map positions1.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Derek Barwood Orthodontic Ltd is a specialist orthodontic practice in Howick, Auckland, treating children and adults. The practice provides orthodontic care in a relaxed, homely setting, with a team approach and a focus on explaining each stage of treatment clearly. It is a member of the New Zealand Association of Orthodontists.

Derek Barwood Orthodontic Ltd is a specialist orthodontic practice based in Howick, Auckland. It provides orthodontic treatment for children and adults, with care delivered in a relaxed, homely environment. The practice is led by Derek Barwood, who holds B.D.S. and M.D.S. (Otago) qualifications.

Treatment information covers how the orthodontic process works, helping patients and families understand the stages involved. The practice also outlines its approach to orthodontics and introduces the team involved in supporting patients through their treatment. Its specialist focus is reflected in its membership of the New Zealand Association of Orthodontists.

Customers describe the experience as friendly, informative and efficient. Review themes include clear explanations of the treatment process, including what needs to happen and the stages involved in correcting dental alignment. Families also mention a caring approach when children begin braces, while reception support is described as kind and helpful.

The practice combines specialist orthodontic care with treatment for both children and adults in Howick. Its local character comes from a homely setting, a team-based approach and an emphasis on helping patients understand their orthodontic treatment from the outset.

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01Google listingMarketbase business report

Your Google listing

Derek Barwood Orthodontic Ltd has an Average Google Business Listing health score of 4.3 out of 10. Core details are in place, including the business name, website link, phone number, trading status and claimed ownership. The main gaps are the lack of a meaningful description and a low number of photos, which limit what customers can learn from the listing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Derek Barwood Orthodontic Ltd
2
Derek Barwood Orthodontic Ltd✓✓
4.3 ★★★★★ (11)
Orthodontist · Howick3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #158 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Derek Barwood Orthodontic Ltd has a below average Google review health score of 3.7 out of 10. The main concerns are a star rating and review volume that sit well behind the local market, reducing confidence for customers comparing practices. The business also responds to only some reviews, leaving gaps in visible engagement. Consistent review requests and replies are the clearest priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Derek Barwood Orthodontic Ltd
OverviewReviewsPhotosAbout
4.3★★★★★11 reviews
5
4
3
2
12
friendly staff 3
1How far your rating and your review count together can be trusted
J
Jayden★★★★★ · 4 months ago

Response from the owner3

Thank you for your review Jayden

L
Lisa S.★★★★★ · 4 months ago

I cannot recommend my orthodontist highly enough. I originally had braces put on years ago in South Korea while living there, but I was unable to complete my treatment there because I moved to NZ. Derek was highly recommended by my dentist...

Response from the owner

Thank you for your kind review.

Google reviewsCentral Auckland dentists · 277 businesses
You are #176 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Derek Barwood Orthodontic Ltd has a low Google Maps search health score of 1.7 out of 10, indicating limited visibility overall. The practice ranks strongly for orthodontist searches in Eastern Beach and Bucklands Beach, appearing second in both, and reaches fifth in Shelly Park and Beachlands. However, it is not appearing in Maps searches from Howick, while visibility across surrounding suburbs remains below the level of many competitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
1.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
2Top three for "orthodontist" in 2 suburbs, seen in 8
1
The Tooth Company Eastridge4.8 ★ (131) · Orthodontist
2
Derek Barwood Orthodontic Ltd14.3 ★ (11) · Orthodontist
3
Botany Orthodontist - Coreen Loke4.9 ★ (53) · Orthodontist
4
Gentle Dentists Ellerslie4.6 ★ (65) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #231 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Derek Barwood Orthodontic Ltd has a low citations and social presence health score of 2.4 out of 10. The main issue is that no active Facebook, Instagram or TikTok profiles were found, limiting the places where customers can check information or contact the business. Infobel and Cylex listings were also not found, reducing visibility across relevant third-party directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Gderek barwood orthodontic ltd howick
AllImagesMapsNews
Neighbourlyorthodontists/waikato-regionDerek Barwood Orthodontic Ltd | Neighbourly
Dentist NZdb-dental-spearwoodDerek Barwood Orthodontic Ltd | Dentist NZ
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #210 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Derek Barwood Orthodontic Ltd has no Facebook page that customers can find, so Facebook offers no place to confirm the practice is real, check recent work or send a message. That leaves a gap in how the practice can be assessed before treatment. A findable page is common in this market: 150 of 277 businesses have one.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
derek barwood orthodontic ltd howick
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒derekbarwoodorthodontist.co.nz✓3
✓Favicon
✓Page file size
1Separate sites linking to you
2Page title
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
31No ads from you on any search
Derek Barwood Orthodontic LtdNot in these results
2About 52 visits a month from search, across 4 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #156 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 70% of the week's customer traffic, with its closed periods mostly outside the strongest demand. Saturday 9am to 3pm is a closed period while customers are busy and they meet a closed door. Opening Saturday 9am to 1pm would let customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.0Good
What customers seeWhere you rank
9:41
Derek Barwood Orthodontic Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Howick
9a10a11a12p1p2p
When people in Howick look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #112 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#180of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #180 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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