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Dermatology Doctors

Dermatologist · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

Dermatology Doctors

Dermatologist · Northcote-Papanui, Christchurch

Where you stand#51of 112 dermatology & skin care businesses
Overall health5.5/10across the eight areas

Going well

03Map positions9.904Listings and social8.807Google search and traffic7.0

Where we can help

08Opening hours5.905Facebook page4.201Google listing3.202Reviews3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dermatology Doctors is a dermatology clinic in Papanui, Christchurch, specialising in skin cancer detection and treatment. The team provides doctor-led digital skin cancer screening using Fotofinder technology and offers Mohs surgery for facial cancer removal. Services also include medical dermatology and a specialist hair loss clinic, with care delivered by dermatologists and experienced clinical staff.

Dermatology Doctors is a dermatology clinic based in Papanui, Christchurch, focusing on skin cancer detection, diagnosis and surgical care. The practice emphasises doctor-led digital screening and advanced surgical options in a clinical setting.

Services include AI-assisted total body mole mapping and Fotofinder-supported digital screening, full skin cancer management and Mohs surgery, general medical dermatology, and a specialist hair loss clinic. The team comprises dermatologists and doctors trained in skin cancer care, with named clinicians involved in hair and nail disorders and Mohs procedures.

Customer feedback highlights a welcoming clinic environment and staff who are described as professional, caring and gentle, with several long-standing patients recommending specific clinicians. Reviews reference successful Mohs procedures and reconstructive care after facial skin cancer removal. A small number of comments note concerns about customer service, which the clinic has replied to.

Locally, Dermatology Doctors positions itself as a provider of comprehensive, technology-supported skin cancer services in Christchurch. The combination of doctor-led digital screening, access to Mohs surgery and a specialist hair clinic is a practical point of difference for clients seeking specialist dermatology care in the Papanui area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dermatology Doctors shows strong basic Google listing hygiene with essential contact details and an open status. The overall health score is 4.7 out of 10, indicating moderate completeness. The most notable findings are that the listing is claimed and has a website link and phone number, while the description and photos need attention to improve local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dermatology Doctors
3
Dermatology Doctors✓✓
4.0 ★★★★★ (16)
Dermatologist · Northcote-Papanui2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a team of dermatologists and doctors who are highly trained in skin cancer. We provide the optimum digital skin cancer screening which is doctor lead and uses world leading Fotofinder technology. We also perform Mohs Surgery which is the gold standard in cancer removal from the face. It gives the highest cure rates and preserves the most healthy tissue.

1
Google listingChristchurch dermatology & skin care · 112 businesses
You are #76 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dermatology Doctors shows below average overall Google health with a 3.0/10. The clinic has made early gains in engagement and review collection, but needs more momentum to improve trust and visibility among local patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Dermatology Doctors
OverviewReviewsPhotosAbout
4.0★★★★★16 reviews 3
5
4
3
2
12
friendly reception staff 4skin cancer screening 3annual skin check 2attention to detail 2kind care 2relaxed atmosphere 2
1How far your rating and your review count together can be trusted
R
Rodrigo O.★ · a month ago

Terrible customer service

Response from the owner

Thank you for your feedback. We are sorry to hear that your experience with our customer service did not meet expectations. We aim to provide professional, respectful, and timely care to all patients,...

N
Nathan A.★★★★★ · 2 months ago

Great people and place! Get a check!

Response from the owner

Thank you so much for your kind review. We really appreciate you taking the time to share your experience. Our team is committed to providing professional and caring service, so it is wonderful to hea...

Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #78 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dermatology Doctors shows very strong performance in Google Maps, with a health score of 9.7 out of 10. This indicates excellent visibility city-wide and solid local presence in Christchurch suburbs. Top opportunities focus on nudging suburb rankings into the top 10%, while maintaining city-wide leadership.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dermatologist
✓Top three for "dermatologist" in 29 suburbs, seen in 79
1
Dermatology Doctors14.0 ★ (16) · Dermatologist
2
Bumbusly Polyclinics5.0 ★ (21) · Dermatologist
3
Dr Matthew F Strack Dermatology Ltd.3.4 ★ (14) · Dermatologist
4
Christchurch Dermatology3.8 ★ (14) · Dermatologist
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #2 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dermatology Doctors shows a below-average health score for social presence, with notable strengths on Instagram and Facebook. The business benefits from these two platforms and should maintain consistent branding and engagement. Gaps exist on several directories and smaller networks that could improve visibility and trust with local patients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/dr-mairi-ferguson) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gdermatology doctors northcote-papanui
AllImagesMapsNews
FacebookdermatologydoctorsDermatology Doctors | Facebook✓
Instagramdermatology_doctorsDermatology Doctors | Instagram✓
Healthpointdr-mairi-fergusonDermatology Doctors | Healthpoint✓
Healthpagesdermatology-mohs-skin-cancer-specialistDermatology Doctors | Healthpages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #14 for listings and social
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
dermatologydoctors✓
149 followers 2
We are dermatologists providing skin cancer checks with world leading digital technology and artific3
FollowMessage
🌐 dermatologydoctors.co.nz✓
☎ +64 3-925 9812✓
PostsAboutPhotosReviews
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #65 for your Facebook page
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06Your websiteMarketbase business report

Your website

Dermatology Doctors shows average on-page health with a 5.4/10 score. The strongest confirmed gains include a valid favicon, an SEO-friendly URL, and a relevant meta description, all aiding crawlability and user perception. Two notable opportunities are reducing render-blocking resources and avoiding frames, with a path to improve title tag alignment and meta description health over time.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒dermatologydoctors.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Dermatology Doctors shows a healthy website traffic profile with an above-average health score of 6.7 out of 10. The strongest signals are solid organic visitor levels in the 50-75% local band and ongoing opportunities in paid channels. Focus should be on establishing basic paid traffic activity while maintaining organic momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.0Good
What customers seeWhere you rank
9:41
Gdermatologist northcote-papanui
AllMapsImagesShopping
321No ads from you on any search
www.dermatologydoctors.co.nzDermatology Doctors: Mohs & Skin Cancer Specialists ...

Contact Us Phone: 03 925 9812 Email: [email protected] 1A/64 Langdons Road, Papanui, Christchurch

www.healthpoint.co.nzDermatology • Private Hospitals & Specialists • Papanui, ...
About 591 visits a month from search, across 170 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #34 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Dermatology Doctors' published hours largely align with city-level demand for dermatology services, especially mid-morning and early afternoon on Tuesday. However, notable gaps exist late afternoon and weekend where demand remains high while the clinic is closed. A few open slots fall in low-demand periods and could be reduced without losing reach. Prioritise modest hour shifts to cover missed late-afternoon peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
Dermatology Doctors
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-3:30pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday9am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #46 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#51of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #51 overall
Open my free 7 days →
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