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Design Works Group

Landscape architect · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Design Works Group

Landscape architect · Selwyn District East, Christchurch

Where you stand#81of 252 architects
Overall health6.8/10across the eight areas

Going well

04Listings and social9.801Google listing9.408Opening hours9.2

Where we can help

07Google search and traffic5.905Facebook page4.903Map positions3.902Reviews3.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Design Works Group (DWG) is a Lincoln-based landscape architecture and construction studio serving Christchurch, Canterbury and Selwyn. Founded by Jamie Ward, DWG specialises in outdoor kitchens, decking, planting and custom entertaining spaces. The team manages projects from concept to completion, emphasizing clear communication and quality craftsmanship to create practical, lifestyle-focused outdoor environments.

Design Works Group (DWG) is a landscape architecture and construction studio based in Lincoln, serving Christchurch, Canterbury and Selwyn. Founded by Jamie Ward, the practice focuses on creating outdoor environments tailored to residential lifestyles, from full-site landscapes to standalone installations.

DWG specialises in outdoor kitchens, decking, planting and custom-built entertaining spaces. The studio combines landscape design with hands-on construction capability, offering services that span concept development, detailed design and construction delivery for residential projects across the region.

Customers can expect managed projects from concept to completion, with an emphasis on clear communication and quality craftsmanship. The team states it blends creative design and practical construction expertise, aiming to deliver outdoor areas that suit how clients live and entertain.

Locally, DWG's combination of founder-led design, dedicated construction experience and a focus on outdoor kitchens and entertaining spaces distinguishes the studio. Residents in Christchurch and surrounding areas seeking tailored residential landscapes and purpose-built outdoor living installations can work with DWG for end-to-end delivery.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

The Design Works Group Google Business Listing shows a very strong health score and solid setup. The most notable finding is that the listing is claimed, with a verified status and accessible phone number, and a clear listing of a website link. The overall health 8.8/10 reflects completeness and accuracy across essential fields.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Design Works Group
Design Works Group✓✓
0.0 ★★★★★ (0)
Landscape architect · Selwyn District East1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

DWG (Design Works Group) offers premium landscape architecture and construction services across Christchurch and Canterbury — with a strong focus on outdoor kitchens, decking, planting, and custom-built entertaining spaces. Founded by Jamie Ward, DWG blends creative design with practical construction expertise to deliver outdoor environments that match your lifestyle. From concept to completion, our team manages every detail with clear communication and quality craftsmanship. Whether you're planning a full-site residential landscape or a standalone outdoor kitchen project, we help bring your outdoor vision to life.

2
Google listingChristchurch architects · 252 businesses
You are #17 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

DWG's Google Business health is low at 2.4/10, indicating limited customer confidence without stronger engagement. The strongest immediate finding is the lack of reviews and a non-existent response rate, which together reduce trust. Key opportunities involve improving ratings, encouraging reviews from satisfied clients, and starting responses to all feedback to demonstrate care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Design Works Group
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Design Works Group shows a below-average health score of 3.7 out of 10 for Google Maps search visibility, indicating there is room to improve both city-wide and borough presence. Top findings include strong ranking for several Lincoln-focused keywords such as landscape architect in lincoln and architect in lincoln, with opportunities to broaden reach in the Halswell and Selwyn districts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
landscape architect
2Top three for "landscape architect" in 1 suburb, seen in 5
1
Design Me a Garden4.8 ★ (18) · Landscape architect
2
Flourish Landscape Design Ltd4.8 ★ (5) · Landscape architect
3
SK Civil & Landscaping Christchurch5.0 ★ (64) · Landscape architect
4
Canvas Landscaping5.0 ★ (31) · Landscape architect
↓
Design Works Group1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #153 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Design Works Group shows very high overall health with strong social presence in Instagram, Facebook and LinkedIn. Key achievements include outstanding Instagram and Facebook profiles and accurate LinkedIn and LinkedIn Company listings, which help reach more customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/james-ward-2653832a) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
Gdesign works group selwyn district east
AllImagesMapsNews
FacebookDesign-Works-Group-Ltd-Landscape-Architects-1478368905712573Design Works Group | Facebook✓
Instagramdesign_works_groupDesign Works Group | Instagram✓
LinkedInjames-ward-2653832aDesign Works Group | LinkedIn✓
ArchiPro Professionaldwg-landscape-architectureDesign Works Group | ArchiPro Professional
Houzz Professionaldesign-works-group-ltd-pfvwnz-pf~1864784876Design Works Group | Houzz Professional
Yelpdesign-works-group-christchurchDesign Works Group | Yelp
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #5 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInArchiPro ProfessionalHouzz ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
people1
662 followers 3
Design Works Group Ltd is a landscape architecture company based out of Christchurch, New Zealand.
FollowMessage
★ 2 reviews · recommended 2
🌐 dwg.co.nz✓
☎ +64 3-338 2883✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #128 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Design Works Group shows a very high on-page SEO health, with a score of 9.8 out of 10. The strongest gains are already in place, including a title tag and meta description within ideal lengths, a valid favicon, an SEO-friendly URL, and a compact page size. Remaining issues are minor optimisations to further improve performance and indexing.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Pages linking to youMore pages link to you than half the businesses here, so search engines have a reasonable number of routes into your site.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒dwg.co.nz3✓
✓Meta description
✓Page title
1On-page score
2Pages linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Design Works Group shows an above-average website traffic health score of 6.4/10, indicating solid performance with room for focused improvements. The strongest current signals are mid-range organic traffic value and rankings, while paid activity is not yet evident. Priorities include launching small, targeted paid campaigns and continuing content and technical refinements to lift organic performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Design Works GroupNot in these results
3About 27 visits a month from search, across 31 searches
Google search and trafficChristchurch architects · 252 businesses
You are #105 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Design Works Group's opening hours partly match local demand: weekday mid-day openings on Tuesday, Wednesday and Thursday align with search peaks, providing useful access during weekdays. However, the studio is closed across much of the weekend when Saturday midday search demand is strongest. There are no hours open during times of low demand, so current hours avoid obvious inefficiencies but miss key weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Design Works Group
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#81of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #81 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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