Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

• 1
  Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.What if I sorted this?

Strengths

• ✓
  Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
• ✓
  Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

• 1
  Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.What if I sorted this?
• 2
  Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?
• 2
  Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
• ✓
  Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/divine-hair-beauty-salon-christchurch-98-main-north-road-v8pfu2e7) found via: Your website.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
• ✓
  What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
• ✓
  An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

• 1
  A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.What if I sorted this?
• 2
  People following your pageFewer people follow your page than follow half the pages here.What if I sorted this?
• 3
  Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

• 1
  Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.What if I sorted this?
• 2
  The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.What if I sorted this?
• 3
  On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.What if I sorted this?