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D'LUXX Hair Studio

Hair salon · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

D'LUXX Hair Studio

Hair salon · Halswell, Christchurch

Where you stand#376of 498 hair salons & barbers
Overall health2.5/10across the eight areas

Going well

04Listings and social8.903Map positions8.2

Where we can help

05Facebook page4.101Google listing3.208Opening hours1.702Reviews1.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

D'LUXX HAIR STUDIO is a luxury, home-based hair studio in Halswell, Christchurch operating by appointment only. Sydney is a qualified hairstylist and colourist offering services for short, long and curly hair for women and men. The studio uses NAK hair products, has online booking and 14 years' experience, with a focus on personalised cuts, colour and beard trimming.

D'LUXX HAIR STUDIO is a luxury home-based hair studio located in Halswell, Christchurch. It operates by appointment only and is run by Sydney, a qualified hairstylist and colourist with 14 years' experience.

Services cover haircuts and colour for short, long and curly hair, for both women and men. The studio lists beard trimming among its offerings and uses NAK hair products. Online booking is available to manage appointments.

Customers commonly describe the studio as a cosy, well-presented at-home salon and note Sydney's professional manner. Reviews indicate clients often leave feeling relaxed and with refreshed hair; haircut and beard trim comments appear regularly in feedback.

D'LUXX presents as a small, appointment-only Christchurch hair studio that combines a home-based setting with professional hairdressing and colour services. Its use of established products, a focus on personalised appointments and online booking make it a practical choice for local customers seeking a tailored hair service.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

D'LUXX HAIR STUDIO's Google Business listing shows a below-average health score of 3.1/10. The listing is claimed, open-for-business status is set, and a full address plus phone number are present, which helps local customers find and contact it. Key gains include a recognised listing title and verified ownership, but critical gaps remain in branding and online accessibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
D'LUXX Hair Studio
D'LUXX Hair Studio✓✓
5.0 ★★★★★ (2)
Hair salon · Halswell
Open 3 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

BY APPOINTMENT ONLY | NO WALK INS LUXURY HOME BASED HAIR STUDIO •SYDNEY | 021850069 •QUALIFIED HAIRSTYLIST | COLOURIST •SHORT | LONG | CURLY •WOMENS | MENS •14 YEARS EXPERIENCE •NAK HAIR PRODUCTS •ONLINE BOOKING AVAILABLE

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #339 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

D'LUXX HAIR STUDIO shows a low overall health score in Google reviews, indicating room for growth though the rating is already high. Key finding: the business has secured a top 10% star rating, reflecting strong customer satisfaction. The next priority is to improve engagement with customers by responding to reviews and increasing total review count.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.5Room to grow
What customers seeWhere you rank
9:41
D'LUXX Hair Studio
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #424 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

D'LUXX HAIR STUDIO shows a high overall health score in Google Maps search, indicating strong local visibility. The borough-specific ranking is outstanding, placing in the top 10% and reflecting solid performance in Halswell. Best-performing keywords reveal strong targetability for Halswell residents and nearby areas.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
8.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 6
1
D'LUXX Hair Studio✓5.0 ★ (2) · Hair salon
2
Candid Hair Studio4.9 ★ (14) · Hair salon
3
Tiffanys Hair Design4.5 ★ (53) · Hair salon
4
BYond the Fringe5.0 ★ (9) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #89 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

D'LUXX HAIR STUDIO shows an above-average health score of 5.9/10 in the Citations & Social Presence area, indicating solid online visibility with room to improve. The most notable finding is a very strong Facebook presence and solid Fresha listings, while gaps exist on TikTok and Yellow Directory listings that could lift discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/dluxx-hair-studio-christchurch-4-jadewynn-place-qqup9x1h) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gd'luxx hair studio halswell
AllImagesMapsNews
Infobeld_luxx_hair_studioD'LUXX Hair Studio | Infobel
FacebookDLUXXHAIRSTUDIOD'LUXX Hair Studio | Facebook✓
Freshadluxx-hair-studio-christchurch-4-jadewynn-place-qqup9x1hD'LUXX Hair Studio | Fresha✓
InstagramdluxxhairstudioD'LUXX Hair Studio | Instagram✓
Family Company Studiod-luxx-hair-studioD'LUXX Hair Studio | Family Company Studio
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #57 for listings and social
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GoogleFacebookInstagramTikTokInfobelFreshaFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
DLUXXHAIRSTUDIO✓
195 followers 1
◇ SYDNEY | 021850069 ◇ QUALIFIED HAIR STYLIST | COLOURIST ◇ SHORT | LONG | CURLY | HAIR SPECIALIST
FollowMessage
★ 1 reviews · recommended 2
🌐 fresha.com/book-now/dluxx-hair-studio-dbeli4zw/all-offer?pId=323364
☎ +64 21 850 069✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #294 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair salon halswell
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Hair Salons near me in Halswell, Christchurch

Book online with the best Hair Salons near you in Halswell. Great offers and discounts! Read reviews and compare the top rated Hair Salons near you on ...

candidhairstudio.co.nzcandidhairstudio.co.nz
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

D'LUXX HAIR STUDIO's current hours show good alignment during several weekday midday and afternoon peaks but miss many high-demand windows on key days. Open times fall squarely on Monday 12pm, Wednesday 2-3pm and Friday 11-12pm, matching local demand. Significant missed opportunities occur on Tuesday and Saturday around late morning to early afternoon when local search interest is strongest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
D'LUXX Hair Studio
OverviewReviewsPhotosAbout
Hours 1
Monday10am-2pm
TuesdayClosed
Wednesday2pm-6pm
ThursdayClosed
Friday10am-2pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #415 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#376of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #376 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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