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Do Or Dye

Hairdresser · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Do Or Dye

Hairdresser · Merivale, Christchurch

Where you stand#390of 498 hair salons & barbers
Overall health2.2/10across the eight areas

Going well

04Listings and social8.1

Where we can help

05Facebook page5.902Reviews2.801Google listing2.008Opening hours1.503Map positions0.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Do or Dye is a hair salon and barber shop in Merivale, Christchurch. The salon offers hairdressing and barbering services with a strong local following. Clients note a welcoming atmosphere, friendly service and skilled stylists, and many long-term clients and referrals suggest a consistent experience in a neighbourhood setting.

Do or Dye is a hair salon and barber shop located in Merivale, Christchurch. It operates as a local hairdressing and barbering business serving residents and visitors in the suburb and surrounding parts of the city.

The salon provides hairdressing and barbering services, drawing on the skills of its stylists and barbers to deliver haircuts, styling and related salon work. Information provided identifies the business as part of the hair salons and barbers category, which indicates a focus on both men's and women's grooming services.

Customer feedback highlights a welcoming, friendly atmosphere and skilled staff. Reviews mention consistent friendly service, pleasant conversation during appointments and stylists described as talented. Several reviews note long-term client relationships and recommendations, suggesting many customers return and refer others to the salon.

Situated in Merivale, Do or Dye is distinguished locally by its steady client base and a reported high level of customer satisfaction. The salon's reputation appears tied to personable service and experienced stylists, and its presence in a neighbourhood shopping area frames it as a local option for regular haircare and barbering needs.

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01Google listingMarketbase business report

Your Google listing

Do or Dye's Google Business listing shows a low health score of 2.0/10, indicating significant room for improvement. The listing already provides a phone number and full address, and the profile is claimed, with an open-for-business status. Key strengths include verified ownership and clear contact details, while opportunities lie in adding a website link, a descriptive summary, a logo, and more photos to raise visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Do Or Dye
Do Or Dye✓✓
4.7 ★★★★★ (17)
Hairdresser · Merivale
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #398 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Do or Dye shows a low overall health score on Google reviews, indicating room for improvement in engagement and reputation. The strongest opportunity lies in increasing the Google review response rate, as no responses are currently posted to reviews. Other metrics show solid momentum in ratings and total reviews, but require more effort to move into the upper range.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Do Or Dye
OverviewReviewsPhotosAbout
4.7★★★★★17 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #361 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Do or Dye shows very low overall health in Google Maps search. The health score of 0.5 out of 10 indicates limited visibility and ongoing opportunities to improve. The best performing keywords show the salon ranks around 19th for hair salon in merivale and unisex hairdresser in merivale, suggesting focus areas for growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 1 search across Christchurch, top three in none
1
Salon Be4.9 ★ (36) · Hairdresser
2
V for Hair Merivale4.3 ★ (265) · Hairdresser
3
Mod's Hair4.7 ★ (146) · Hairdresser
4
Kate Lee Boutique Salon4.8 ★ (56) · Hairdresser
↓
Do Or Dye2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #473 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Do or Dye has an above-average overall health score of 5.8 out of 10, indicating steady presence with room to grow. The strongest finding is a very high trust Facebook profile, supporting reliable local reach. Neighbourly and Fresha listings also contribute to local visibility, though other channels show room for activation and consistency.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/do+or+dye-18160779) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gdo or dye merivale
AllImagesMapsNews
Cylexdo+or+dye-18160779Do Or Dye | Cylex✓
FacebookdoordyenzDo Or Dye | Facebook✓
InstagramdoordyenzDo Or Dye | Instagram✓
Freshalp/en/tt/hair-colouring/in/nz-christchurch/merivaleDo Or Dye | Fresha3
Neighbourlyhairdressers/canterbury-region/christchurch/merivaleFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
doordyenz✓
1.4K followers
We love making people feel and look great! If your hair isn't right, life just isn't right!2
FollowMessage
★ 19 reviews · recommended
🌐 maps.google.com3
☎ +64 21 733 350✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #206 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Do Or DyeNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Do or Dye has no published opening hours, so alignment with Christchurch demand cannot be measured. The health score is very low because the algorithm needs hours to compare when customers search for hair services. Adding accurate opening hours will reveal where the salon currently matches peak demand or misses popular windows and will unlock specific timing adjustments to improve commercial efficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Do Or Dye
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #423 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#390of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #390 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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