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Doki Hair Salon

Hair salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Doki Hair Salon

Hair salon · Christchurch Centre, Christchurch

Where you stand#246of 498 hair salons & barbers
Overall health5.1/10across the eight areas

Going well

02Reviews8.604Listings and social8.105Facebook page6.801Google listing6.2

Where we can help

03Map positions4.608Opening hours3.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Doki Hairsalon is a hair salon in Christchurch Central City offering cuts and colour services. Located in central Christchurch, it highlights personalised care and a relaxed, friendly atmosphere. Customers report professional, skilled stylists who listen to client preferences and provide consultative advice. The salon is noted for attentive service and a welcoming environment for repeat and new clients.

Doki Hairsalon is a hair salon located in Christchurch Central City that provides haircut and colour services. It operates from a central city location, serving local clients and visitors seeking styled cuts and colour work.

The salon specialises in haircuts and colouring, with services carried out by a stylist named Miki. The team provides advice and consultation during appointments, helping clients refine ideas and choose suitable options when they arrive with a rough concept.

Customers tend to report a professional, friendly and reassuring experience. Reviews highlight that stylists listen to client preferences, offer knowledgeable guidance and deliver the requested styles. Clients mention feeling at ease during appointments and appreciating attentive, gentle service, including flexibility around late arrivals.

Doki Hairsalon is distinguished locally by hands-on, consultative service from experienced stylists and a calm, welcoming salon environment. The salon appeals to clients looking for personalised attention, clear communication and reliable results from their haircut and colour appointments.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Doki Hairsalon's Google Business Listing shows above-average health with a score of 6.2 out of 10. Key strengths include a verified, claimed listing with a live phone number, an open-for-business status, and a website link. The profile already supports customer outreach, but the listing would benefit from a stronger, clearer description and more high-quality photos to improve engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Doki Hair Salon
2
Doki Hair Salon✓✓
5.0 ★★★★★ (44)
Hair salon · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #189 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Doki Hairsalon shows a very healthy Google review profile with a score of 8.8 out of 10. The top strength is a stellar star rating in the top 10% and solid engagement, with customers reporting a welcoming, consultative service. The main opportunity is to maintain momentum in reviews and responsiveness to push toward higher tiers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.6Strong
What customers seeWhere you rank
9:41
Doki Hair Salon
OverviewReviewsPhotosAbout
5.0★★★★★44 reviews 1
5
4
3
2
1✓
skills 3
3How far your rating and your review count together can be trusted
M
M★★★★ · Edited a month ago

Had some amazing haircuts from Miki but my most recent appointments have felt quite rushed. For my last haircut, a lot of damaged hair and split ends were left, so I decided to switch to another hairdresser.

Response from the owner2

Thank you for your fabulous review❤️

J
Josie Y.★★★★★ · 2 months ago

Thank you Miki for a very decent haircut. See you next time.

Response from the owner

Thank you for your review✨ I’m really looking forward to seeing you again next time.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #73 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Doki Hairsalon shows a solid overall health score in Google Maps with room to improve its aggregate and borough visibility. The top findings reveal strong ranking for hair salon in christchurch centre and phillipstown, while several related terms place in the top 10, indicating good local relevance but limited breadth. Opportunities focus on lifting both the city-wide and borough scores.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 2 suburbs, seen in 5
1
Doki Hair Salon15.0 ★ (44) · Hair salon
2
GM Hair Design4.5 ★ (75) · Hair salon
3
Twiggi Hair5.0 ★ (74) · Hair salon
4
Surreal Hair4.8 ★ (238) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #271 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Doki Hairsalon shows a healthy online presence with a health score of 8.2 out of 10, indicating strong visibility and trust among local audiences. The strongest current assets are outstanding Instagram and Facebook profiles delivering high trust, plus an active Fresha profile and listing. The main opportunity: grow TikTok presence and improve local listings on Neighbourly and GrabOne to reach new clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/doki-hairsalon-saint-asaph-street-christchurch-YKvDk4) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gdoki hair salon christchurch centre
AllImagesMapsNews
FacebookdokihairsalonDoki Hair Salon | Facebook✓
InstagramdokihairsalonDoki Hair Salon | Instagram✓
Freshadoki-hairsalon-saint-asaph-street-christchurch-YKvDk4Doki Hair Salon | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
facebook
dokihairsalon✓
557 followers 1
Doki(Hairsalon) Tuesday-Saturday 10am-19pm 371 St Asaph street Tokyo(Harajyuku)▶︎Germany(Berlin)▶︎New3
FollowMessage
☎ +64 210 885 1881✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #158 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gdoki hair salon website
AllMapsImagesNews
Google Mapsgoogle.com › mapsDoki Hair Salon - Christchurch Centre, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Doki Hair SalonNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Doki Hairsalon's opening hours show mixed alignment with Christchurch demand. Strong fits are midweek and Saturday lunchtime peaks, but several weekday lunch peaks-especially Tuesday and Monday midday-are missed. The salon has no low-demand open hours, so current schedule avoids obvious waste. Adjusting a few weekday lunchtime slots could capture more clients without adding unnecessary weekly hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.8Room to grow
What customers seeWhere you rank
9:41
Doki Hair Salon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday10am-5pm
Thursday10am-5pm
Friday10am-5pm
Saturday10am-5pm
Sunday10am-4pm
Popular times Tuesday · Christchurch Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #311 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#246of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #246 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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