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Dolled Up NZ

Beauty salon · Avondale (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Dolled Up NZ

Beauty salon · Avondale (Christchurch City), Christchurch

Where you stand#389of 570 beauty businesses
Overall health3.2/10across the eight areas

Going well

05Facebook page7.003Map positions6.504Listings and social6.1

Where we can help

08Opening hours3.702Reviews2.701Google listing2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dolled Up NZ is a home-based beauty salon in Avondale, Christchurch, offering nail enhancements, lash extensions, lash lifts and tailored makeup. Services are by appointment only and focus on personalised styling. Clients book for detailed nail designs, lash treatments and makeup looks delivered in a relaxed, one-on-one setting.

Dolled Up NZ is a home-based beauty salon located in Avondale, Christchurch. The salon operates by appointment only and provides a private setting for beauty treatments close to local neighbourhoods.

Services include nail enhancements, lash extensions, lash lifts and makeup tailored to clients. The salon emphasises personalised styling, with clients able to request specific nail designs, lash looks and makeup applications for events or everyday wear.

Customers consistently mention friendly, conversational service and a technician who listens to what clients want. Reviews highlight careful attention to design details, reliable results and a calm appointment experience where clients feel comfortable chatting and relaxed during treatments.

For local clients seeking a neighbourhood beauty option, Dolled Up NZ offers focused, appointment-only service and a range of common salon treatments in a home-based setting. The combination of nail artistry, lash services and tailored makeup makes it a practical choice for people in Avondale and surrounding Christchurch suburbs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dolled Up NZ shows a low overall health score for its Google Business Listing, indicating room for improvement in listing completeness. The strongest completed items are having a claimed listing, a visible title, an open/closed status, a phone number, and a full address. The most impactful opportunities are adding a website link, refining the description, adding a logo, and expanding photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dolled Up NZ
Dolled Up NZ✓✓
5.0 ★★★★★ (4)
Beauty salon · Avondale (Christchurch City)
Open 5 days · late Tue and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Home based salon offering a range of nail enhancements, lash extensions, lash lifts and makeup tailored just for you. By appointment only.

2
Google listingChristchurch beauty · 570 businesses
You are #459 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dolled Up NZ shows a low overall health score on Google reviews, but signs of progress. The current health score is 2.7 out of 10, indicating room for improvement in engagement and volume. The business has a strong star rating and is starting to collect more reviews, suggesting momentum with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Dolled Up NZ
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
nails 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dolled Up NZ shows an above-average health score of 6.6 out of 10 for Google Maps presence, indicating solid visibility with room to improve. The business ranks well for core local keywords such as nail salon in avondale and waxing hair removal service in avondale, which anchor strong local demand and drive foot traffic. Focus should be on maintaining consistency and expanding listing signals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Top three for "beauty salon" in 1 suburb, seen in 2
1
Beauty Aesthetics5.0 ★ (17) · Beauty salon
2
Dolled Up NZ25.0 ★ (4) · Beauty salon
3
Heaven's Reward5.0 ★ (1) · Beauty salon
4
Top to Toe Beauty5.0 ★ (21) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #200 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dolled Up NZ shows a below-average health score of 4.0/10 for online presence, indicating limited opportunities to reach local clients. The most notable finding is a very high-trust Facebook presence, but other platforms show gaps, especially TikTok, Fresha, LinkedIn, and a lack of an owner profile. This mix suggests potential to stabilise and broaden reach with focused improvements.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gdolled up nz avondale (christchurch city)
AllImagesMapsNews
FacebookDolledUpNZDolled Up NZ | Facebook✓
InstagramdolledupnzDolled Up NZ | Instagram✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
facebook
DolledUpNZ✓
864 followers 2
Aleisha Jackson - Qualified Nail & Lash tech Private Studio, Christchurch/BOOKS OPEN Nail & Lash extensions, Gel polish, Builder gel, Poly gel, Nail art, Lash lift/tint. Book in the link below 👇
FollowMessage
★ 5 reviews · recommended 1
🌐 dolledupnz.setmore.com3
☎ +64 274 285 672✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #169 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒setmore.com132
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dolled Up NZNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Dolled Up NZ shows a mixed match between published hours and local demand. Several weekday slots align well with high search activity-Tuesday 10-11am, Wednesday 2pm, and Thursday 4-5pm-while notable gaps appear on Wednesday and Thursday afternoons and Saturday early afternoon when demand is high but the salon is closed. No open hours fall in low-demand windows, so extending hours selectively could capture extra bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
Dolled Up NZ
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-2:30pm, 4pm-8pm
Wednesday9am-2:30pm
Thursday9am-2:30pm, 4pm-8pm
Friday9am-2:30pm
Saturday9am-12pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #358 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#389of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #389 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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