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Donna Lim Orthodontics

Orthodontist · Wesley, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Donna Lim Orthodontics

Orthodontist · Wesley, Central Auckland

Where you stand#142of 277 dentists
Overall health4.9/10across the eight areas

Going well

02Reviews10.001Google listing7.004Listings and social6.7

Where we can help

05Facebook page5.503Map positions3.708Opening hours3.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Donna Lim Orthodontics is a specialist orthodontic practice in Mount Roskill, Auckland, led by Dr Donna Lim, who has over 20 years of experience. The practice provides Invisalign, metal braces and clear braces for children, teenagers and adults, supported by digital technology and a friendly team known as the 'ladies in pink'.

Donna Lim Orthodontics is a specialist orthodontic practice in Mount Roskill, Auckland. Dr Donna Lim leads the practice and brings over 20 years of orthodontic experience to treatment for children, teenagers and adults.

The practice offers Invisalign, metal braces and clear braces. Digital technology is used to support treatment planning and the development of smiles. Its services cover people at different stages of life, including younger patients and adults considering orthodontic treatment.

Customers commonly describe the team as kind, caring and helpful. Review themes include staff answering questions, providing reassurance throughout treatment and making patients and families feel welcomed. Customers also mention ongoing support during braces treatment and related jaw surgery, as well as friendly interactions at appointments.

A local feature of Donna Lim Orthodontics is its personable team, known as the 'ladies in pink'. The practice combines specialist orthodontic care, several treatment options and digital technology in a Mount Roskill setting, with an emphasis on helping patients feel comfortable from their first visit through to treatment completion.

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01Google listingMarketbase business report

Your Google listing

Donna Lim Orthodontics has an above-average Google Business Listing health score of 7.0 out of 10. The listing is claimed, open for business, and includes the business name, website link and phone number, giving customers clear ways to find and contact the practice. The main gaps are a shorter-than-competitor description and limited category coverage, which may reduce visibility for relevant searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 5 of them.
7.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Donna Lim Orthodontics
Donna Lim Orthodontics✓✓
5.0 ★★★★★ (811)
Orthodontist · Wesley2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dr Donna Lim is a trusted Specialist Orthodontist in Mount Roskill, Auckland, with over 20 years of experience. At Donna Lim Orthodontics, we offer Invisalign, metal and clear braces for all ages, using advanced digital technology to craft beautiful, confident smiles. Our friendly team – the ‘ladies in pink’ – ensures a caring, comfortable experience from your very first visit. Book now.

1
Google listingCentral Auckland dentists · 277 businesses
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02ReviewsMarketbase business report

Your reviews

Donna Lim Orthodontics has a very high Google Business review health score of 10.0 out of 10. Its strong rating confidence, high star rating and deep review base place it ahead of local market peers. The main ongoing focus is maintaining the near-complete response rate, so customers continue to see an active, two-sided conversation on the listing.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top opportunity

  • 1
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
10.0Strong
What customers seeWhere you rank
9:41
Donna Lim Orthodontics
OverviewReviewsPhotosAbout
5.0★★★★★811 reviews ✓
5
4
3
2
1✓
caring staff 160friendly team 103welcoming atmosphere 65latest technology 31clear communication 20braces treatment 15
✓How far your rating and your review count together can be trusted
Y
YUMEMI_MIDORI★★★★★ · a week ago

My experience here is always positive the moment I walk into the building, the team always greets everyone with smiles and such friendly moods that make the place less of a scary visit! They take the utmost care for everyone that enters and...

Response from the owner1

Such a lovely review, thank you! We do understand how scary it can be, the whole thought of treatment! We do our best to make sure we are welcoming, friendly and take time to answer your questions so...

S
Symara S.★★★★★ · a week ago

I’m currently in my braces journey and am extremely pleased with the service here. Staff are very friendly and kind. The clinic is clean, bright and PINK!! Donna is super professional and also always up for a laugh. Would highly recommend D...

Response from the owner

Thank you so much Symara, for your lovely review! We’re so happy to hear that you’re enjoying your braces journey with us. It’s wonderful to know that you’ve felt welcomed and cared for by our team, a...

Google reviewsCentral Auckland dentists · 277 businesses
You are #1 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Donna Lim Orthodontics has a below average Google Maps health score of 3.7 out of 10. The practice ranks strongly for orthodontist searches across several Auckland suburbs, including first in Mount Roskill, but its suburb-specific visibility remains below most nearby businesses. Maintaining the weekly review ask may help preserve reach across surrounding suburbs, while local Maps visibility remains the main opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
2Top three for "orthodontist" in 7 suburbs, seen in 30
1
Parnell Orthodontics Central Auckland5.0 ★ (3) · Orthodontist
2
Donna Lim Orthodontics15.0 ★ (811) · Orthodontist
3
Shakespeare Orthodontics Epsom4.9 ★ (213) · Orthodontist
4
Eden Orthodontics4.9 ★ (198) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #174 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Donna Lim Orthodontics has an above average Citations & Social Presence health score of 6.6 out of 10. Its Facebook profile has strong trust association, and the practice is visible on Dentist NZ. The main gaps are missing Instagram and TikTok profiles, alongside absent Yellow, Neighbourly and LinkedIn listings, which may leave some customers unable to find the business on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/donna-lim-orthodontics) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.7Good
What customers seeWhere you rank
9:41
Gdonna lim orthodontics wesley
AllImagesMapsNews
Dentist NZdonna-lim-orthodonticsDonna Lim Orthodontics | Dentist NZ✓
Facebook100091831267602Donna Lim Orthodontics | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #93 for listings and social
See how to fix all 3 →
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05Facebook pageMarketbase business report

Your Facebook page

Donna Lim Orthodontics has an above average Facebook Page health level, with a 5.8 out of 10 result. The page provides practical contact routes through a phone number, email address and street address, and its link leads to the practice's own website. The main gaps are no recommendations, a Facebook-generated page address and 231 followers, limiting reassurance and reach beyond existing customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
facebook
Donna Lim Orthodontics | Auckland2
231 followers 3
FollowMessage
🌐 donnalimorthodontics.co.nz✓
☎ +64 9-869 8288✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #125 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒donnalimorthodontics.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Donna Lim OrthodonticsNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 62% of the week's customer traffic, but its hours point away from some demand. Saturday 9am to 3pm finds customers at a closed door, while the market is busy. Open Saturday 9am to 1pm so customers can arrive and be served during the busiest part of the day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.7Room to grow
What customers seeWhere you rank
9:41
Donna Lim Orthodontics
OverviewReviewsPhotosAbout
Hours 1
Monday8am-4:30pm
Tuesday8am-4:30pm
Wednesday8:30am-5pm
Thursday8:45am-5pm
Friday8am-12pm
SaturdayClosed
SundayClosed
Popular times Saturday · Wesley
9a10a11a12p1p2p3p4p
When people in Wesley look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #174 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews1 opportunity

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#142of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #142 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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