Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

• 1
  Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.What if I sorted this?
• 2
  Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.What if I sorted this?

Strengths

Top three opportunities

• 1
  Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.What if I sorted this?
• 2
  Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.What if I sorted this?
• 3
  Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.What if I sorted this?
• 2
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
• ✓
  Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/downies-flowers-579369867) found via: Google search results.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

• 1
  Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.What if I sorted this?
• 2
  People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.What if I sorted this?
• 3
  What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
• ✓
  Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

• 1
  Separate sites linking to youMore separate websites link to you than most of this market, so search engines see a wide spread of independent sites vouching for you.What if I sorted this?
• 2
  Meta descriptionYour search summary is close to the length that usually survives intact, so the length is near enough settled and the wording is what moves people now.What if I sorted this?
• 3
  The shape of your link profileYour links come from a wider range of sites than most profiles the size of yours, and the mix of link types reads as earned rather than bought.What if I sorted this?

Strengths

Top three opportunities

• 1
  Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.What if I sorted this?
• 2
  What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.What if I sorted this?
• 3
  What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.What if I sorted this?