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Downtown Dental

Dentist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Downtown Dental

Dentist · Auckland City Centre, Central Auckland

Where you stand#83of 277 dentists
Overall health7.0/10across the eight areas

Going well

07Google search and traffic7.304Listings and social7.105Facebook page7.008Opening hours6.201Google listing6.0

Where we can help

03Map positions5.702Reviews4.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Downtown Dental is an Auckland CBD dental clinic serving local patients since 1988. Its services include check-ups, fillings, teeth straightening, implants, veneers and emergency dental treatment. The clinic describes its approach as friendly, personal and gentle, with a focus on current dental methods and techniques designed to minimise discomfort.

Downtown Dental is a dental clinic in Auckland CBD that has served the area since 1988. It provides general and specialist dental care for people seeking ongoing treatment, routine appointments and urgent help.

Services include check-ups, fillings, teeth straightening, implants, veneers and emergency dental treatment. The clinic also highlights its use of current dental methods and techniques, along with equipment intended to minimise pain and discomfort during treatment.

Customers commonly describe their appointments as professional, comfortable and straightforward. Review themes include thorough hygienist cleaning, helpful explanations and treatment that feels gentle. The team is also often described as friendly and easy to deal with, from reception through to clinical care.

Downtown Dental's local character comes from its long-running Auckland CBD presence and personal approach to patient care. Its combination of established service, a broad range of dental treatments and attention to comfort makes it a practical option for routine, cosmetic, restorative and emergency appointments in central Auckland.

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01Google listingMarketbase business report

Your Google listing

Downtown Dental's Google Business Listing is in above average health, scoring 6.0 out of 10. The listing has the core business details in place, including its name, website, phone number, trading status and claimed status. The main gaps are a limited description and fewer photos than most nearby listings, which may give customers less information when comparing local clinics.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 5 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Downtown Dental
2
Downtown Dental✓✓
4.9 ★★★★★ (26)
Dentist · Auckland City Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #112 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Downtown Dental's Google review performance is Average, with a health score of 4.9 out of 10. The most important gap is that no reviews have received a reply, leaving customer feedback without the clinic's perspective. Review volume is also below the middle of the local market, while the existing rating is higher than most peers and needs more reviews to make it less fragile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Downtown Dental
OverviewReviewsPhotosAbout
4.9★★★★★26 reviews 2
5
4
3
2
1
receptionist 4modest cost 3kind staff 3outstanding experience 2dentistry 2trip 2
3How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #143 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Downtown Dental has an Average Maps Search Performance health score of 5.7 out of 10. It ranks well for several Auckland City Centre dental searches, including prosthodontist at position 4 and periodontist at position 5. The main opportunity is broader visibility across surrounding suburbs, where fewer searchers are seeing the clinic than competing businesses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
periodontist
1Seen in 6 searches across Central Auckland, top three in none
1
Lumino the Dentists Auckland Central4.5 ★ (126) · Dentist
2
Institute of Dental Implants & Periodontics4.8 ★ (12) · Dentist
3
AucklandPerio4.4 ★ (7) · Dentist
4
Cole Nicholas Periodontics & Implants4.4 ★ (34) · Dentist
↓
Downtown Dental2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #119 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Downtown Dental has an above average Citations & Social Presence health score of 7.1 out of 10. Its Facebook profile has a strong trust association, providing clear evidence that it belongs to the clinic. The main gaps are a weakly connected Instagram profile, no active TikTok account, and missing listings on several relevant directories, which may limit visibility for customers checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
7.1Good
What customers seeWhere you rank
9:41
Gdowntown dental auckland city centre
AllImagesMapsNews
FacebookDowntownDentalNZDowntown Dental | Facebook✓
Healthpointdental-todayDowntown Dental | Healthpoint
Instagramcitydentallounge_Downtown Dental | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #81 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Downtown Dental's Facebook page has High overall health, with a 7.3 out of 10 result. The page gives customers clear ways to make contact, including a phone number, email address and street address, and its link leads to the clinic's own website. The main gaps are a smaller follower audience and fewer recommendations, which limit reach and social proof for people still considering the clinic.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
facebook
Downtown Dental | Auckland✓
99 followers 1
Caring. Gentle. Professional. If Downtown Dental's approach to dentistry sounds like a comfortable fi3
FollowMessage
★ 4 reviews · recommended 2
🌐 downtowndental.co.nz✓
☎ +64 9-302 0379✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #85 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒downtowndental.co.nz✓✓
✓Meta description
1On-page score
2Separate sites linking to you
3The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Downtown DentalNot in these results
3About 288 visits a month from search, across 125 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #76 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Downtown Dental covers 66% of the week's customer traffic, with its hours well placed because none fall in quiet times; one Saturday gap remains. On Saturday from 9am to 3pm, customers meet a closed clinic during busy hours. Downtown Dental should open Saturday from 9am to 1pm, letting customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.2Good
What customers seeWhere you rank
9:41
Downtown Dental
OverviewReviewsPhotosAbout
Hours 1
Monday10am-4pm
Tuesday9am-5pm
Wednesday9am-6pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Auckland City Centre
9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #105 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#83of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #83 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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