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Dr J E Hey

Dentist · Mellons Bay, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dr J E Hey

Dentist · Mellons Bay, Central Auckland

Where you stand#250of 277 dentists
Overall health1.0/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

05Facebook page4.703Map positions2.802Reviews2.108Opening hours1.704Listings and social1.301Google listing0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Dr J E Hey is a dentist serving Mellons Bay in Auckland. The practice provides dental care in a local setting, with customer feedback describing the experience as down to earth. Its Mellons Bay location offers dental services for people living in the surrounding Auckland area.

Dr J E Hey is a dentist based in Mellons Bay, Auckland, providing dental care to customers in the local area.

The practice's work is centred on dentistry. Its location in Mellons Bay places it within reach of people seeking a local dental provider in Auckland's eastern suburbs.

Customer feedback describes the experience as down to earth. This suggests an approachable style is part of how some customers experience their visits.

Dr J E Hey is distinguished locally by its Mellons Bay location and its straightforward, down-to-earth character as reflected in customer feedback. It provides a local option for dental care within the Auckland community.

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01Google listingMarketbase business report

Your Google listing

Dr J E Hey's Google Business Listing has a Very low health score of 0.9 out of 10. The listing includes the business name, trading status, phone number, full address and main image, but it is not claimed. The most important gaps are the missing website link, description and photos, which limit what customers can learn before making contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Dr J E Hey
Dr J E Hey1✓
Own this business?
5.0 ★★★★★ (1)
Dentist · Mellons Bay
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingCentral Auckland dentists · 277 businesses
You are #253 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dr J E Hey has a low Google Business review health score of 2.1 out of 10. The practice has one clear strength: its star rating is among the highest in the local market. However, the review count is well below market expectations and no reviews have received a reply, limiting confidence for customers comparing dental providers. Building review volume and responding consistently are the main priorities.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Dr J E Hey
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #219 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dr J E Hey has a low Maps Search Performance health score of 2.8 out of 10. The practice ranks strongly for Mellons Bay searches such as "dental clinic" at position 2 and "dentist" at position 3, but appears in relatively few searches overall and is less visible than half of businesses in its suburb. Consistently requesting customer reviews is the main opportunity identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Top three for "dental clinic" in 1 suburb, seen in 2
1
Macleans Dentist4.4 ★ (123) · Dentist
2
Dr J E Hey25.0 ★ (1) · Dentist
3
Elena Artyukh5.0 ★ (7) · Dentist
4
Howick Dental Surgery4.9 ★ (1,004) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #199 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dr J E Hey has a Very low Citations & Social Presence health score of 1.3 out of 10. The business is not appearing on the tested Facebook, Instagram or TikTok profiles, limiting the ways customers can find information or make contact through social channels. It is also absent from LinkedIn and Healthpoint, creating clear gaps in third-party visibility for people checking these platforms.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gdr j e hey mellons bay
AllImagesMapsNews
Wedding Guidedr-j-e-heyDr J E Hey | Wedding Guide
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWedding GuideYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dr J E Hey has no Facebook page that can be found, leaving customers without a clear place to check that the practice is real, see what it does, or send a message. That is unusual in this local market: 150 of 277 businesses have a findable page. The absence means potential customers meet a gap before they reach the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
dr j e hey mellons bay
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gdr j e hey website
AllMapsImagesNews
Google Mapsgoogle.com › mapsDr J E Hey - Mellons Bay, Central Auckland
Your websiteNo website of your own1
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dr J E HeyNot in these results
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Dr J E Hey serves a dental market that is busiest on Wednesday, with customer activity generally strongest from 9am to 6pm on weekdays. Saturday demand runs from 9am to 3pm, while Sunday is the quietest day. Publishing the practice's opening hours on its Google listing would show customers when they can seek care and avoid an unanswered call or a visit at the wrong time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
What customers seeWhere you rank
9:41
Dr J E Hey
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#250of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #250 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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