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Dr Malcolm McKellar Ltd

Ophthalmologist · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Dr Malcolm McKellar Ltd

Ophthalmologist · Riccarton, Christchurch

Where you stand#40of 49 optometrists
Overall health1.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Dr Malcolm McKellar Ltd is an optometry practice in Riccarton, Christchurch, providing comprehensive eye assessments and ongoing care. The practice is known for thorough examinations, clear explanations of diagnosis and treatment plans, and a patient-centred team experienced in managing chronic eye conditions and working with children and anxious clients.

Dr Malcolm McKellar Ltd is an optometrist practice based in Riccarton, Christchurch, offering primary eye care and clinical assessments. The practice operates under Dr Malcolm McKellar and his team, serving local residents with routine eye health checks and diagnostic care.

Services described by the practice and reflected in reviews include comprehensive assessments, diagnosis and treatment planning, and management of chronic conditions such as severe blepharitis. Reviews mention treatment regimes for eye lubrication and other clinical approaches used to address ongoing symptoms.

Customers commonly report a caring and thorough experience with staff who explain diagnoses and treatments clearly. Feedback highlights patience and reassurance during consultations, positive interactions with children, and supportive follow-up for longer-term conditions. Multiple reviewers note long-term relationships with Dr McKellar and appreciation for attentive listening and practical advice.

Locally, Dr Malcolm McKellar Ltd is distinguished by an experienced clinician-led practice and a team that focuses on patient comfort and clear communication. The practice's combination of clinical management for chronic eye issues, attention to children and anxious clients, and a reputation for thorough assessments shapes its role in the Riccarton community.

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01Google listingMarketbase business report

Your Google listing

Dr Malcolm McKellar Ltd shows a low overall health on Google Business Listing, indicating room for optimisation. The listing already has a title, claimed status, website link, open-for-business status and a phone number. Key finding: the health score reflects limited description length and a need for more photos to improve local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.5Room to grow
9:41
Tiles © Esri
3
Dr Malcolm McKellar Ltd✓✓
4.4 ★★★★★ (9)
Ophthalmologist · Riccarton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch optometrists · 49 businesses
You are #37 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dr Malcolm McKellar Ltd shows a below-average health score of 3.4 out of 10 for Google reviews. This indicates limited overall performance in local review metrics. The strongest signal is that the business has started collecting reviews and shows some improvement in the star rating, but engagement with customers via public responses remains very low.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.7Room to grow
9:41
Dr Malcolm McKellar Ltd
OverviewReviewsPhotosAbout
4.4★★★★★9 reviews 3
5
4
3
2
1
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #36 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dr Malcolm McKellar Ltd shows a very low overall health score for Google Maps search performance, at 0.6/10, indicating limited visibility across maps queries. The strongest opportunities lie in improving aggregate visibility and boosting local, borough-specific rankings, especially given a minimal local presence in Riccarton and surrounding suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.6Room to grow
9:41
1234Tiles © Esri
1Seen in 29 searches across Christchurch, top three in none
1
Bailey Nelson Optometrist Riccarton4.8 ★ (914) · Ophthalmologist
2
OPSM Riccarton3.8 ★ (90) · Ophthalmologist
3
Specsavers Optometrists & Audiology Christchurch Riccarton Westfield4.5 ★ (773) · Ophthalmologist
4
Dr. Specs5.0 ★ (245) · Ophthalmologist
↓
Dr Malcolm McKellar Ltd2Further down, below the first results
Map positionsChristchurch optometrists · 49 businesses
You are #46 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dr Malcolm McKellar Ltd shows a health score of 4.9 out of 10, indicating room for improvement in social presence. Key strengths include a very high trust Facebook profile and an accurate LinkedIn listing, which support customer trust and professional visibility. Opportunities lie mainly in expanding profiles on Instagram, TikTok, Neighbourly, GrabOne and the TikTok Directory.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/mckellar-dr-malcolm-fendalton) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
3.1Room to grow
9:41
Gdr malcolm mckellar ltd riccarton
AllImagesMapsNews
White Pagesmckellar-dr-malcolm-fendaltonDr Malcolm McKellar Ltd | White Pages✓
Healthpointdr-malcolm-mckellarDr Malcolm McKellar Ltd | Healthpoint
LinkedInmalcolm-mckellar-95822039Dr Malcolm McKellar Ltd | LinkedIn
FacebookDrMalcolmMcKellarDr Malcolm McKellar Ltd | Facebook✓
Healthpagesophthalmology-malcolm-mckellarDr Malcolm McKellar Ltd | Healthpages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #34 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesHealthpointLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
9:41
facebook
DrMalcolmMcKellar✓
324 followers 2
Dr Malcolm McKellar is an eye specialist. He is the only person in New Zealand trained as both an ophthalmologist (specialist in eye disease and eye surgery) and optometrist (specialist in glasses and...
FollowMessage
★ 1 reviews · recommended 1
🌐 drmalcolmmckellar.co.nz✓
☎ +64 3-343 6033✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #25 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Dr Malcolm McKellar Ltd shows a very low on-page SEO health score of 1.1 out of 10 for the homepage, indicating foundational issues. Key findings include missing meta description and missing title tag, no detectable favicon and presence of render-blocking resources, all of which hamper visibility and loading experience. Prioritising baseline fixes will help establish search presence.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒drmalcolmmckellar.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Dr Malcolm McKellar Ltd's website shows very low traffic health, with a health score of 1.1 out of 10. The most important findings point to virtually no organic or paid traffic value and no ranking in the top 100 organic keywords. Focus should be on publishing local content, improving on-page SEO, and starting small targeted paid campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Goptometrist rangiora north east
AllMapsImagesShopping
No ads from you on any search
www.facebook.comEye-dentity optical | Rangiora
eyepro.co.nzRangiora - EYEPRO
drmalcolmmckellar.co.nzRangiora - Dr M McKellar

Dr McKellar has a branch practice at Rangiora Eye Care. ora Eye Care Physical address 42 High St Rangiora Phone 03 343-6033. Call Now: (03) 343-6033

3
healthpoint.co.nzEye Care Providers • Rangiora, Canterbury
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Dr Malcolm McKellar Ltd has strong alignment during weekday mid-day peaks but misses a substantial weekend demand window. All 42 weekly open hours fall within high-demand windows, especially mid-morning to early afternoon on Tuesday and Thursday. However, the practice is closed across several busy Saturday hours (11am-3pm), creating missed commercial opportunities. Consider trial Saturday openings or shifting some weekday hours to capture weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.0Room to grow
9:41
Dr Malcolm McKellar Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Riccarton
8a9a10a11a12p1p2p3p4p5p
When people in Riccarton look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #30 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#40of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #40 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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