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Dr Michelle Leong

Dentist · Saint Heliers, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Dr Michelle Leong

Dentist · Saint Heliers, Central Auckland

Where you stand#236of 277 dentists
Overall health1.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Dr Michelle Leong is a dentist based in Saint Heliers, Auckland. The practice provides dental care for local patients, with a focus on responsive attention when urgent treatment is needed. A review describes an urgent appointment arranged the morning after a chipped tooth was reported in the evening.

Dr Michelle Leong is a dentist based in Saint Heliers, Auckland, serving local customers with dental care. The practice is associated with a named dental professional and operates in the eastern Auckland suburb of Saint Heliers.

Its services include dental treatment for patients who need attention for problems affecting their teeth. A review describes care following a chipped bottom tooth, with the patient contacting the practice in the evening and being seen the next morning.

The review snapshot reflects a responsive experience for an urgent dental concern. The patient described being able to send an urgent message to Dr Michelle Leong after the injury and receiving an appointment promptly. This suggests that timely access is an important part of the experience described by customers.

Dr Michelle Leong is locally identifiable as a Saint Heliers dentist offering dental care in Auckland. The practice's practical point of difference is its reported ability to respond quickly when a patient has an urgent tooth problem, including arranging a next-morning appointment after an evening message.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Dr Michelle Leong's Google Business Listing health is Very low, with a score of 1.1 out of 10. The listing has important basics in place, including the business name, trading status, phone number, address and main image. The most urgent gaps are the missing website link and unclaimed status, followed by the lack of a useful description and supporting photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.1Room to grow
9:41
Tiles © Esri
Dr Michelle Leong1✓
Own this business?
5.0 ★★★★★ (1)
Dentist · Saint Heliers
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingCentral Auckland dentists · 277 businesses
You are #247 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dr Michelle Leong's Google Business review health is Low, with a score of 2.1 out of 10. The practice has a rating among the highest in the local market, but its overall position is weakened by a low review count and no owner replies. Building review volume and responding consistently would make the listing look more established to prospective customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.1Room to grow
9:41
Dr Michelle Leong
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #219 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dr Michelle Leong has a low Google Maps search health score of 1.8 out of 10, indicating limited visibility across Auckland and Saint Heliers. The business ranks most strongly for cosmetic dentist searches in Saint Heliers and Glendowie, reaching positions 5 and 6. The main opportunity is to appear more often in Maps searches by consistently asking customers for reviews after each job.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
1.8Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Central Auckland, top three in none
1
Natural Smile EastMed Dental5.0 ★ (51) · Dentist
2
Dr Dave Richards Dentist Auckland5.0 ★ (120) · Dentist
3
Lumino St Heliers5.0 ★ (39) · Dentist
4
Glendowie Dental Centre4.7 ★ (71) · Dentist
↓
Dr Michelle Leong2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #228 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dr Michelle Leong has an above average Citations & Social Presence health score of 6.3 out of 10. The business has a strongly trusted Facebook profile, providing a clear social presence for customers. The main gaps are the absence of active Instagram and TikTok profiles, along with missing listings on Infobel, Cylex, and Dentist NZ, which may limit visibility across relevant platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
6.3Good
9:41
Gdr michelle leong saint heliers
AllImagesMapsNews
LinkedInmichelle-leong-75b1a282Dr Michelle Leong | LinkedIn
FacebookmichellelleongDr Michelle Leong | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #102 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Dr Michelle Leong's Facebook page has Average health at 5.0 out of 10. The page has a business-named address and a cover photo, giving customers a recognisable page to find. Its main weakness is contact access: there is no page description, website link, phone number, email address or street address, leaving customers without clear information or a direct way to enquire or book.

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
6 checks on your Facebook page. You're seeing 5 of them.
4.7Room to grow
9:41
facebook
✓
Michelle Leong (@michellelleong) • Facebook, Connect with friends✓
0 followers
FollowMessage
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #146 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gdr michelle leong website
AllMapsImagesNews
Google Mapsgoogle.com › mapsDr Michelle Leong - Saint Heliers, Central Auckland
Your websiteNo website of your own1
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Dr Michelle LeongNot in these results
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Saint Heliers dental market is busiest on Wednesday, with customer activity generally carrying from 9am to 6pm on weekdays. Saturday demand runs from 9am to 3pm, while Sunday is quieter and active mainly from 1pm to 4pm. Publishing Dr Michelle Leong's opening hours on the Google listing helps customers know when to call or visit rather than choose another practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
9:41
Dr Michelle Leong
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursCentral Auckland dentists · 277 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 42 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#236of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #236 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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