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Dr. Specs

Optometrist · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Dr. Specs

Optometrist · Addington-Middleton, Christchurch

Where you stand#14of 49 optometrists
Overall health7.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Dr. Specs is an independent optometry practice in Riccarton, Christchurch offering optometry services alongside a full glasses repair and replacement service. The shop provides same-day stock single-vision lenses, prescription lenses including progressives and bifocals, and jewellery laser repairs and resizing. As a WINZ and Enable approved supplier, it combines local convenience with quick, affordable repairs and replacements.

Dr. Specs is an independent optometry practice located in Riccarton, Christchurch. The clinic operates weekdays and serves local customers seeking eye examinations, prescription lenses and onsite repairs from a single Riccarton address.

Services include comprehensive optometry appointments, same-day replacement single-vision stock lenses, and a range of prescription options such as progressive and bifocal lenses. The shop runs a full glasses repair service covering hinge and nose pad replacement, frame straightening and welding, plus a stocked range of spare parts. Jewellery laser repairs and resizing are also offered alongside eyewear services.

Customers commonly report fast, timely service and affordable pricing, with quick turnaround times for lens replacement and repairs. Reviews note efficient repairs for older frames, short waits for same-day lens fitting and savings compared with buying new frames. The practice is described as professional and responsive by clients who return for repairs and new prescriptions.

What distinguishes Dr. Specs locally is its combination of independent optometry, same-day stock lens replacements and a dedicated glasses repair workshop. Being a WINZ and Enable approved supplier adds practical support options for eligible customers. The Riccarton location, weekday hours and an emphasis on prompt, cost-conscious repairs and fittings position it as a convenient choice for Christchurch customers needing eyewear maintenance and prescriptions.

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01Google listingMarketbase business report

Your Google listing

Dr. Specs shows excellent overall health on Google Business Listing, with a 9.6/10 score and verified control. The listing already provides a website link and phone number, is claimed, and displays open status. The top finding is strong photos count, placing the business in the top 25% for visuals and supporting customer trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
9:41
Tiles © Esri
3
Dr. Specs✓✓
5.0 ★★★★★ (245)
Optometrist · Addington-Middleton1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Optometry Services, Glasses & Jewellery Laser Repairs Welcome to Dr. Specs. We offer a full glasses repair service for all brands of glasses, spectacles, sunglasses etc. Our repair services include replacement sunglass lenses, hinges, nose pads, straightening and adjusting frames,welding along stocking a complete range of spare parts. The Dr. Specs shop is excited to announce we are now able to provide same-day replacement stock lenses. Please either bring in your current prescription and we will fit the same day, new single vision stock lenses or book an appointment with our Optometrist for a new prescription. We are also able to provide other prescription lenses like progressive, bifocals etc along with doing jewellery repairs & resizing

2
Google listingChristchurch optometrists · 49 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Dr. Specs shows a very high health score on Google reviews, indicating strong overall review performance. The business excels in customer satisfaction, with top-tier Google star rating and high confidence in review ratings. The main finding is exceptional satisfaction reflected in both rating and confidence, alongside solid engagement with reviews.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.2Strong
9:41
Dr. Specs
OverviewReviewsPhotosAbout
5.0★★★★★245 reviews 2
5
4
3
2
1✓
glasses repair 54lens replacement 13quick repair 9friendly team 8new lenses 7eye test 6
✓How far your rating and your review count together can be trusted
B
Bart M.★★★★★ · 8 months ago

Fast, friendly and very good value. Highly recommend

Response from the owner1

Hi Bart It was nice to see you today Thanks for your kind words Regards the Dr. Specs team

K
Katerina S.★★★★★ · 8 months ago

Incredible team of kind people who can fix nearly everything. Thank you for your beautiful work!

Response from the owner

Hi Katerina Thank you for your kind words! Regards the Dr. Specs team

Google reviewsChristchurch optometrists · 49 businesses
You are #5 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Dr. Specs shows a below-average overall health score on Google Maps with room to grow. The strongest performance is in top-ranked glasses repair keywords across several Christchurch suburbs, indicating good local visibility for repair services. The borough presence is improving but still below the local midpoint, suggesting focused optimisation could broaden reach.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.8Strong
9:41
1234Tiles © Esri
✓Top three for "glasses repair service" in 83 suburbs, seen in 87
1
Dr. Specs15.0 ★ (245) · Optometrist
2
The Optical Shop Christchurch5.0 ★ (21) · Optometrist
3
Groovy Glasses5.0 ★ (222) · Optometrist
4
Sunglass Style Riccarton4.4 ★ (154) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #2 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Dr. Specs shows a solid health score in the 4.7/10 range for social presence, indicating room for improvement across platforms. Key strengths include a strong Facebook profile and an accurate Yellow Directory listing, which help local customers find and trust the business. Focus should be on completing missing profiles to broaden reach and consistency.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/dr-specs-579408760) found via: Google search results.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/dr-specs) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
5.2Room to grow
9:41
Gdr. specs addington-middleton
AllImagesMapsNews
FacebookDrSpecsGlassesRepairDr. Specs | Facebook✓
Healthpointdr-specsDr. Specs | Healthpoint✓
EyePro Optometristdr-specsDr. Specs | EyePro Optometrist
Infobeldr_specsDr. Specs | Infobel
Yellowdr-specs-579408760Dr. Specs | Yellow✓
InstagramNo account found1
TiktokNo account found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #24 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointEyePro OptometristInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 4 of them.
10.0Strong
9:41
facebook
DrSpecsGlassesRepair✓
1.1K followers 1
Welcome to Dr. Specs. Same day reading & distance lenses & sunglass lenses. Book an appointment with our Optometrist. Use your own frame or chose from one in store. We offer a full glasses repair serv...
FollowMessage
★ 15 reviews · recommended ✓
🌐 drspecs.co.nz/our-services/new-frames-and-lenses✓
☎ +64 3-343 0380
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #1 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Dr. Specs shows solid on-page fundamentals but a low overall health score. The main strengths include no render-blocking resources, an SEO-friendly URL, no frames, a fast page load under 3 seconds, and a compact page size under 256KB. The most important opportunity areas are creating a meta description, adjusting the title tag length, adding a favicon, and balancing text-to-page size for better engagement.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒drspecs.co.nz✓
✓Page load speed
✓Page file size
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Dr. Specs shows a solid website traffic health with room for improvement in paid activity. The key takeaways are that paid traffic metrics are currently unclear and organic value is mid-range but improving, suggesting steady gains with content and optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
9:41
Goptometrist riccarton
AllMapsImagesShopping
21No ads from you on any search
www.opsm.co.nzOPSM Riccarton CHC | Book An Appointment
www.specsavers.co.nzSpecsavers Riccarton Westfield Optometrist & Audiology
drspecs.co.nzOptometrist Eye Tests Riccarton Christchurch | Dr. Specs

Book a comprehensive eye test with our in-house optometrist in Riccarton, Christchurch. Please call us on 03 343 0380 or enquire here. Call our friendly team ...

matthews.co.nzOptometrist Christchurch | Matthews Eyeware
3About 2,402 visits a month from search, across 158 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #18 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Dr. Specs' opening hours show mixed alignment with local demand: some weekday mid-morning and lunchtime hours match strong demand, but several weekend midday hours are missed. The practice is open for 45 well-aligned peak hours but closed for 75 high-demand hours overall, producing a below-average temporal health score. No clear wasted open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
9:41
Dr. Specs
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Addington-Middleton
8a9a10a11a12p1p2p3p4p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #31 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#14of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #14 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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