marketbaseExclusive Marketbase Report
Prepared for

Duncan Cotterill

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Duncan Cotterill

Law firm · Christchurch Centre, Christchurch

Where you stand#9of 216 lawyers
Overall health9.6/10across the eight areas

Going well

07Google search and traffic9.805Facebook page9.402Reviews8.604Listings and social7.3

Where we can help

01Google listing5.203Map positions5.108Opening hours3.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Duncan Cotterill is a full-service law firm based in Christchurch Central City. The firm provides a range of legal services through locally based lawyers and national offices, and is known locally for clear communication and practical, professional advice. Clients note timely responses and a thorough, helpful approach across commercial, community and personal legal matters.

Duncan Cotterill is a full-service law firm with a Christchurch Central City office. The firm's profile notes lawyers located across New Zealand; the Christchurch office forms part of that national network. It presents as a general legal practice serving businesses, community groups and individuals from its city location.

Services mentioned in the firm's public information include broad legal assistance rather than a narrow specialisation. The firm provides advice to commercial clients, not-for-profit groups and private clients, drawing on a team of lawyers across multiple cities. The website positions the firm as able to handle a wide range of legal issues through its local and national resources.

Customer feedback highlights consistent themes around communication, professionalism and practical support. Clients describe clear, timely communication and an attention to detail, and several reviews note that staff were helpful, thorough and made processes straightforward. A small community committee specifically mentioned affordable, prompt advice for non-profit needs, while other clients praised individual lawyers for being responsive and supportive throughout their matters.

For Christchurch clients, Duncan Cotterill is distinguished locally by its role as a city-based office of a larger New Zealand firm, offering access to a wider lawyer network alongside local service. Customers can expect professional, communicative legal help for commercial, community and personal matters, with reviews emphasising responsiveness and practical guidance.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Duncan Cotterill shows a healthy presence with a solid open-for-business status, verified listing, a listed website link and a visible phone number. The overall health score is 4.7 out of 10, reflecting above-average readiness but room for meaningful improvements. Key findings include a valid listing and accessible contact details, with opportunities to improve the description and logo presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Duncan Cotterill
Duncan Cotterill✓✓
4.5 ★★★★★ (62)
Law firm · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #104 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Duncan Cotterill shows a solid overall health score for Google Reviews, indicating a stable online reputation. The key takeaway is strong overall rating momentum and high review volume, with the top opportunities focusing on close engagement with customers and sustaining high satisfaction. Addressing response rates can further boost trust, while maintaining service quality supports continued improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
Duncan Cotterill
OverviewReviewsPhotosAbout
4.5★★★★★62 reviews
5
4
3
2
12
communication 5cost 4expert advice 3trustworthy 3conveyancing lawyer 2qualified staff 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #32 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Duncan Cotterill's Google Maps health sits in the mid-range with an overall health score of 5.2 out of 10. This indicates moderate visibility and room to grow across city-wide searches and within the firm's borough. Top opportunities focus on expanding aggregate visibility and continuing to improve the local borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
conveyancer
2Top three for "conveyancer" in 1 suburb, seen in 29
1
Saunders & Co Christchurch4.9 ★ (540) · Law firm
2
Canterbury Legal4.7 ★ (28) · Law firm
3
Dallison & Co Solicitors4.5 ★ (10) · Law firm
4
Scott & Co5.0 ★ (1) · Law firm
↓
Duncan Cotterill1Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #107 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Duncan Cotterill shows solid online presence with an overall health score of 7.1 out of 10, indicating above-average social presence for a local firm. The strongest evidence lies in Facebook, with a very high trust score and active engagement, and an accurate LinkedIn Company listing. Key opportunities focus on expanding profiles beyond Facebook and LinkedIn, including Instagram, TikTok, Yellow, Tiktok Directory and GrabOne to improve reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/duncan-cotterill) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/duncan-cotterill) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Gduncan cotterill christchurch centre
AllImagesMapsNews
Find A Lawyer Firmduncan-cotterillDuncan Cotterill | Find A Lawyer Firm✓
LinkedInduncan-cotterillDuncan Cotterill | LinkedIn✓
FacebookDuncanCotterillNZDuncan Cotterill | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #58 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFind A Lawyer FirmLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
DuncanCotterillNZ✓
961 followers 1
Duncan Cotterill is a leading national law firm in New Zealand with a strong set of values. Across our five offices, we are committed to working alongside our clients with our team members to help the...3
FollowMessage
🌐 duncancotterill.com✓
☎ +64 3-379 2430✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #14 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Duncan Cotterill's on-page health is very high, indicating a solid technical foundation for search visibility. The most notable findings are a strong meta description and favicon presence, plus no render-blocking resources and secure HTTPS content. The score suggests few issues and efficient crawl readiness for the homepage.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Page titleA handful of characters separate your headline from fitting a search result exactly.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒duncancotterill.com✓
✓Separate sites linking to you
✓Meta description
1On-page score
2The shape of your link profile
3Page title
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Duncan Cotterill shows a very healthy website traffic profile, with organic performance leading in the local market and strong SERP presence. The key findings highlight high organic traffic value, high total organic traffic, and excellent local keyword coverage, indicating solid visibility and relevance among local clients.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.8Strong
What customers seeWhere you rank
9:41
Glawyer sockburn
AllMapsImagesShopping
321No ads from you on any search
www.absolutlegal.co.nzAbsolut Legal: Fixed Fee Property Lawyers Christchurch
duncancotterill.comDuncan Cotterill Lawyers - New Zealand Law Firm

An experienced and enterprising full-service law firm with lawyers located in Auckland, Wellington, Nelson, Blenheim, Christchurch and Queenstown.

✓
www.stmartinslaw.nzSt Martins Law: Christchurch Lawyers
✓✓About 8,571 visits a month from search, across 1,154 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #5 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Duncan Cotterill's opening hours largely match city demand during weekday mid-day peaks, with no low-demand hours open. Strong alignment is concentrated around weekday lunchtimes and mid-mornings (notably Tuesday and Thursday). However, several high-demand weekend and early-morning slots are missed while the firm remains closed. Adjusting a small number of weekend or early-morning openings could capture unmet local demand without adding low-demand hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Duncan Cotterill
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #143 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#9of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #9 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for