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Duns

Accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Duns

Accountant · Christchurch Centre, Christchurch

Where you stand#44of 245 accountants
Overall health8.2/10across the eight areas

Going well

08Opening hours9.804Listings and social9.405Facebook page8.002Reviews7.401Google listing6.807Google search and traffic6.7

Where we can help

03Map positions1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Duns is an accounting and business advisory firm based in Christchurch Central City. The practice offers services from start-up support through to asset protection, staffed by a team described as talented and focused on improving clients' business lives. Clients report knowledgeable, time- and cost-saving guidance and ethical dealings as common experiences.

Duns is an accounting and business advisory firm located in Christchurch Central City. The practice describes itself as a team of accounting and business advisory professionals who support businesses at all stages, from start-ups to established firms seeking asset protection.

Services emphasised by Duns include core accounting and broader business advisory work. The firm states it helps with start-up needs and protecting assets, positioning its team as providing practical financial and advisory input to support business goals and lifestyle decisions.

Clients tend to describe interactions with Duns as knowledgeable and time- and cost-saving, and reviews note ethical dealings in client relationships. The practice frames business support as personal, acknowledging that financial work often connects to wider life goals and a client's vision for their business and lifestyle.

Locally, Duns is presented as a Christchurch Central City accountancy practice combining technical accounting with business advisory focus and a client-centred approach. That mix of start-up support, asset protection and an emphasis on ethical, time-efficient service is the practical character that distinguishes Duns within its central Christchurch setting.

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01Google listingMarketbase business report

Your Google listing

Duns shows a healthy Google Business Listing with a 6.4/10 health score, indicating above-average presence. The listing already provides a website link, a visible listing title, claimed status, an open-for-business status, and a phone number, which supports accessible customer contact. The main opportunity is improving the listing description to better explain services and value to clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Duns
3
Duns✓✓
5.0 ★★★★★ (3)
Accountant · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #80 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Duns shows an above-average overall health in Google Business reviews, with a 6.8/10 score. The top achievement is a stellar star rating in the top 10%, indicating high customer satisfaction. The main opportunity is improving engagement by replying to reviews, with current non-response noted.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Duns
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Duns shows a low overall health score for Maps Search Performance, indicating limited visibility across Google Maps searches. The strongest signals are its top-performing keywords in Sydenham and Phillipstown, with several accounting and auditing terms ranking in the top 15. Focus should be on expanding local presence and improving borough visibility to advance in local results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 6 searches across Christchurch, top three in none
1
Tax Matters Limited4.9 ★ (84) · Accountant
2
BDO Christchurch5.0 ★ (4) · Accountant
3
Apex Accountancy5.0 ★ (3) · Accountant
4
Baker Tilly Staples Rodway5.0 ★ (17) · Accountant
↓
Duns2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #206 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Duns shows a very high health score for Citations & Social Presence, indicating strong existing social and directory presence. The strongest gains come from active Instagram and Facebook profiles and a well-presented LinkedIn Company page. The top opportunities focus on filling gaps in TikTok, LinkedIn, TikTok Directory, GrabOne and Neighbourly for broader reach, with small tweaks to listings and consistency across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/duns-limited) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gduns christchurch centre
AllImagesMapsNews
FacebookdunslimitedDuns | Facebook✓
InstagramdunslimitedDuns | Instagram✓
CheckMyBuilderduns-limitedDuns | CheckMyBuilder
LinkedInduns-limitedDuns | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
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GoogleFacebookInstagramTikTokCheckMyBuilderLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
facebook
dunslimited✓
227 followers 3
As a team of accounting & business professionals, we know what makes a good business tick.2
FollowMessage
★ 1 reviews · recommended 1
🌐 duns.co.nz✓
☎ +64 3-365 0768✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #51 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Duns shows an above-average on-page health with a 5.9 out of 10 score. Key strengths include a valid favicon, secure content over HTTPS, a relevant meta description, an H1 tag and a compact page size under 256KB. The most important opportunities involve improving the meta description, refining the title tag, addressing render-blocking resources, and adjusting text-to-page size balance.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒duns.co.nz✓✓2
✓The shape of your link profile
1Meta description
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Duns shows an above-average website traffic health, with a score of 6.0 out of 10. This indicates reasonable performance but significant room for improvement in paid and organic visibility. Key findings point to no measurable paid traffic yet and mid-range organic value, suggesting targeted actions could lift both paid and organic footprint without overhauling the site.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
DunsNot in these results
3About 183 visits a month from search, across 8 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #81 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Duns's published hours match local demand on weekday Thursdays, with consistent coverage through key mid-morning and afternoon peaks. However, the firm is closed during several high-demand weekend windows, notably Sunday mid-morning and Saturday late afternoon, which represent missed client search activity. No low-demand open hours were identified, so inefficiency from over-opening is not apparent.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Duns
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#44of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #44 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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