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E-Nails

Nail salon · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

E-Nails

Nail salon · Spreydon, Christchurch

Where you stand#422of 570 beauty businesses
Overall health2.6/10across the eight areas

Going well

05Facebook page8.908Opening hours8.3

Where we can help

02Reviews3.304Listings and social2.701Google listing2.003Map positions2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

E-Nails is a nail and beauty salon in the Spreydon suburb of Christchurch. It offers manicures, pedicures, gel nails and a range of polish types and nail designs. Customers note a variety of styles and flexible appointment times, while some reviews describe inconsistent service quality.

E-Nails is a nail and beauty salon located in the Spreydon suburb of Christchurch. The salon provides manicures, pedicures and gel treatments and promotes a wide selection of polish types and nail designs for clients seeking standard and decorative services.

Services described by clients include gel manicures, French tips, pedicures and custom nail art, with staff willing to work with a variety of styles and polish options. Reviews also mention technicians working close to closing time and accommodating clients in need of late appointments.

Customer accounts give a mixed picture of the visit experience. Several reviewers describe helpful, attentive staff and efficient, tidy work, with specific praise for gel manicures and assistance for clients with mobility needs. Other reviews report rushed appointments, rough or painful cuticle work, and incidents where clients felt technicians were abrupt or unfriendly. Comments also refer to variable quality over time and occasional use of cheaper nail materials.

As a Spreydon option for nail services, E-Nails is noted for its wide range of styles and willingness to fit clients in, alongside clear reports of inconsistent service experiences. Clients considering the salon can expect accessible nail and beauty treatments with a blend of positive interactions and some variability in outcome reported in recent reviews.

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01Google listingMarketbase business report

Your Google listing

E-Nails shows a low overall health on Google Business Listing with a score of 1.9 out of 10. The strongest asset is that the listing is claimed and has a complete address and phone number, with the listing status correctly showing open hours. Key gaps include missing website link, a minimal description, and no logo, which limits visibility and consistency for local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
E-Nails
E-Nails✓✓
3.6 ★★★★★ (137)
Nail salon · Spreydon
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #455 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

E-Nails shows a low overall health score for Google reviews, with room to improve in customer engagement and ongoing review collection. Key findings indicate a growing rating and a strong total review base, but no response activity to reviews and a goal to move into higher rating brackets.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
E-Nails
OverviewReviewsPhotosAbout
3.6★★★★★137 reviews
5
4
3
2
13
friendly staff 46nail repair 16welcoming staff 12acrylic nails 6knowledgeable technicians 4beautiful nails 4
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #382 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

E-Nails shows a low overall health score in Maps Search at 1.9 out of 10, indicating limited visibility in Google Maps. The strongest leads are core terms like "nail salon in Spreydon" ranking high (position 4) and "nail salon in Somerfield" (position 6), with "ear piercing service in Spreydon" also appearing at position 18. Key opportunities lie in raising aggregate and borough-specific scores to improve local results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 2 searches across Christchurch, top three in none
1
The Fairy Nails4.7 ★ (164) · Nail salon
2
Studio Nails5.0 ★ (10) · Nail salon
3
Lush Nail Lab5.0 ★ (10) · Nail salon
4
E-Nails23.6 ★ (137) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #454 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

E-Nails shows very low overall health in citations and social presence, with notable strengths on Facebook and local directories. The business maintains a strong Facebook profile and solid listings on Yellow Directory and Fresha, but gaps exist on TikTok, LinkedIn, Neighbourly, and NoSecretSalon that could limit local reach and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/e-nails-barrington-street-christchurch-vvjg0K) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/e-nails-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Ge-nails spreydon
AllImagesMapsNews
FacebookENailsBarringtonE-Nails | Facebook✓
Freshae-nails-barrington-street-christchurch-vvjg0KE-Nails | Fresha✓
Family Company Studioe-nailsE-Nails | Family Company Studio
Yelpe-nails-christchurchE-Nails | Yelp✓
Yellow/Spreydon/manicuristsE-Nails | Yellow3
InstagramenailsmerivaleE-Nails | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaFamily Company StudioYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
What customers seeWhere you rank
9:41
facebook
ENailsBarrington✓
391 followers 1
Manicures, pedicures, acrylics, dipping powder and nail art We can make your nails look amazing!2
FollowMessage
🌐 enails.co.nz/index.html✓
☎ +64 3-943 2200✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #66 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

E-Nails shows a very low on-page SEO health score, indicating foundational issues on the homepage. Key findings include missing or weak meta elements and branding signals that can hurt visibility, plus a non-ideal URL structure that could limit search reach. Addressing these basics will create a more solid base for future optimisation.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒enails.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

E-Nails shows a very low overall health for website traffic, indicating limited organic and paid activity. The key findings point to near-zero organic traffic value and no organic top-100 rankings, suggesting weak content and on-page optimisation. There is also no clear paid traffic, with opportunities to start targeted campaigns and build landing pages to capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
E-NailsNot in these results3
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

E-Nails' opening hours largely align with local demand: 61 weekly peak hours are covered while 16 popular hours remain closed and there are no low-demand open hours. Peak coverage includes weekday late afternoons and busy Saturday afternoons. Missed opportunities are mostly weekday evenings around 6-7pm. Consider modest evening openings or a targeted late-appointment trial on Tue-Thu to capture after-work customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
E-Nails
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Popular times Thursday · Spreydon
8a9a10a11a12p1p2p3p4p5p6p7p
When people in Spreydon look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #97 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#422of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #422 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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