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East Care Urgent Care

Medical clinic · Northpark, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

East Care Urgent Care

Medical clinic · Northpark, Central Auckland

Where you stand#192of 277 dentists
Overall health3.1/10across the eight areas

Going well

05Facebook page9.901Google listing9.204Listings and social6.7

Where we can help

02Reviews4.903Map positions3.108Opening hours1.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

East Care Urgent Care is an accident and medical centre on Botany Road in Howick, Auckland. It provides accident and emergency care, specialist services and Covid testing, and is open daily from 7 am to 11 pm. The site also includes radiology, dental, physiotherapy, laboratory and pharmacy services, with specialist consultants based onsite.

East Care Urgent Care is an accident and medical centre at 260 Botany Road in Howick, Auckland. Open every day from 7 am to 11 pm, it provides care for accidents, urgent health concerns and emergency presentations in the local community.

Its services include assessment and treatment for common health problems, sports and industrial injuries, and fractures. Covid testing and certificates are available, while specialist medical services operate from the same premises. The centre is also home to radiology and x-ray services, a dental clinic, physiotherapists, a diagnostic laboratory and an onsite super clinic pharmacy.

Customers describe a mixed experience. Some reviews mention kind, helpful and professional care from doctors, nurses and reception staff, along with prompt assistance and support for children and family members. Other reviews describe extended waits, particularly during busy periods, and concerns about communication and front-desk interactions.

East Care Urgent Care brings several health services together at one Howick location, including urgent medical care, diagnostics, pharmacy services and access to specialist consultants. Its extended daily opening hours and onsite facilities make it a local option for accident care, testing and related health needs.

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01Google listingMarketbase business report

Your Google listing

East Care Urgent Care's Google Business Listing is in very high health at 9.2 out of 10. The listing includes the business name, website link, open status, claimed status and phone number, giving customers clear ways to identify and contact the centre. The main remaining opportunity is reviewing eligible secondary categories to improve coverage across relevant local searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
East Care Urgent Care
East Care Urgent Care✓✓
2.5 ★★★★★ (496)
Medical clinic · Northpark1
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

East Care Urgent Care is an Accident and Medical Centre in Howick, Auckland. Get Accident and Emergency and Specialist services. Open every day 7 am - 11 pm. Located at 260 Botany Road. Covid Testing and certificates are available. East Care is an extension of the local doctor’s practice as part of their ongoing commitment to the health of their patients and local community. We’re equipped to deal with all common health problems including sports, industrial injuries and fracture assessment. 40 of the region’s top medical specialist consultants and additional services operate on the same premises. Radiology x-ray services, dental clinic, physiotherapists, a diagnostic laboratory for tests and an onsite super clinic pharmacy are all onsite.

Google listingCentral Auckland dentists · 277 businesses
You are #22 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

East Care Urgent Care has an Average Google review health score of 4.9 out of 10. The business has one of the deepest review banks in the local market, giving customers useful social proof. However, its rating and review volume together provide lower confidence than nearby peers, while the response rate remains limited. Improving review quality and maintaining regular replies are the key priorities.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
4.9Room to grow
What customers seeWhere you rank
9:41
East Care Urgent Care
OverviewReviewsPhotosAbout
2.5★★★★★496 reviews ✓
5
4
3
2
12
wait time 128urgent care 33emergency ward 17efficient staff 10triage nurse 8wound dressing 5
1How far your rating and your review count together can be trusted
D
Dawie B.★ · a year ago

Worst experience for paying $165 appointment!!!! You are disappointing

Response from the owner3

Thank you for your feedback. It would be helpful to understand why you felt it was a worse experience, and we would welcome the opportunity to respond. If you would like to continue the conversation...

R
Renee★★★★★ · a year ago

Great care given for my 3yr old by staff when we came in following a head injury. She was seen very promptly and throughly

Response from the owner

Thanks for taking the time to feedback and leave us a 5 star review. We appreciate it.

Google reviewsCentral Auckland dentists · 277 businesses
You are #141 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

East Care Urgent Care has a below average Maps Search Performance health score of 3.1 out of 10. The strongest visibility is for emergency dental service searches across several Auckland suburbs, including a first-place result in Botany Downs. The main gap is local visibility in Golflands, while broader suburb reach is above the middle of the field and needs ongoing review requests to maintain it.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
emergency dental service
2Top three for "emergency dental service" in 3 suburbs, seen in 24
1
East Care Urgent Care12.5 ★ (496) · Medical clinic
2
East Auckland Dentists4.9 ★ (114) · Medical clinic
3
Botany Dental Clinic2.5 ★ (29) · Medical clinic
4
Golflands Dental4.8 ★ (75) · Medical clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #191 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

East Care Urgent Care has an above average Citations & Social Presence health score of 6.3 out of 10. Its Facebook profile has a strong trust association, providing clear confirmation that the page belongs to the business. The main gaps are missing Instagram and TikTok profiles, along with absent listings on OpenLocally, ServiceFinder and Yellow, which may limit visibility for customers using those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/east-care-urgent-care) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.7Good
What customers seeWhere you rank
9:41
Geast care urgent care northpark
AllImagesMapsNews
Healthpagesurgent-care-clinics-east-care-accident-medical-centreEast Care Urgent Care | Healthpages
Healthpointeast-care-urgent-careEast Care Urgent Care | Healthpoint✓
FacebookeastcareurgentcareEast Care Urgent Care | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #93 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpagesHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

East Care Urgent Care's Facebook page has Very high health at 9.9 out of 10. It has 2,178 followers, giving the business an established local audience that does not require paid reach. The page also provides a business-named address, phone number, email address and a link to the business's own domain. The main opportunities are maintaining regular activity and making the intro more informative for customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 5 of them.
9.9Strong
What customers seeWhere you rank
9:41
facebook
East Care Urgent Care | Auckland✓
2.2K followers 1
East Care Accident & Urgent Care | East Auckland | Family GPs deliver healthcare every day 7am -1am2
FollowMessage
🌐 eastcare.co.nz✓
☎ +64 9-277 1516✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #5 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒eastcare.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gdentist botany downs
AllMapsImagesShopping
No ads from you on any search
eastcare.co.nzVisit East Care Dental for High-Quality Cosmetic & ...

East Care is a dedicated dental care clinic in East Auckland. Emergency, cosmetic & restorative dentistry services with IV Sedation options.

3
www.healthpoint.co.nzDentistry • East Auckland
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

East Care Urgent Care is not open during the market's active hours, covering 0% of weekly customer traffic, so customers cannot reach it when demand is highest. On Wednesday from 9am to 6pm, customers meet a closed door. East Care Urgent Care should open from 10am to 2pm on Wednesday, allowing customers to arrive and be served during the busiest part of the day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.8Room to grow
What customers seeWhere you rank
9:41
East Care Urgent Care
OverviewReviewsPhotosAbout
Hours 1
Monday7am-1am
Tuesday7am-1am
Wednesday7am-1am
Thursday7am-1am
Friday7am-1am
Saturday7am-1am
Sunday7am-1am
Popular times Monday · Northpark
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Northpark look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #228 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#192of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #192 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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