marketbaseExclusive Marketbase Report
Prepared for

Easy Accounting

Accountant · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Easy Accounting

Accountant · Burnside, Christchurch

Where you stand#84of 245 accountants
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Easy Accounting is a Christchurch accounting firm based in Burnside that provides personalised accounting and tax services for individuals and businesses. Services include accounts payable and receivable, financial reporting, payroll management and virtual CFO support. As Xero Gold Partners with CPA-certified staff, they offer onsite or office-based consultations and practical, proactive financial advice.

Easy Accounting is an accounting firm located in Burnside, Christchurch. The practice offers tax and accounting services for individuals and businesses, operating from 15 Thurlestone Place and providing both onsite and office-based consultations.

The firm lists a range of services including accounts payable and receivable, comprehensive financial reporting, payroll management and virtual CFO services. They identify as Xero Gold Partners and describe their team as CPA certified, indicating a focus on cloud accounting platforms and formal professional qualifications.

Customer comments reflect careful, meticulous service and efficient handling of tax matters. Reviews note a commitment to client needs, streamlined tax return processes and specific praise for staff expertise in taxation documentation. Clients report a hassle-free experience and professional attention to detail.

Locally, Easy Accounting presents as a small Christchurch accounting practice that combines routine bookkeeping functions with higher-level advisory options. The mix of payroll, reporting, Xero partnership and virtual CFO support is positioned to serve small businesses and individuals seeking active, professional accountancy assistance in the Burnside area.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Easy Accounting shows a very high health level with strong listing basics in place, indicating solid visibility for local customers. The top takeaway is that the listing is claimed and has a visible phone number and website link, which support direct inquiries. A second strength is the open-for-business status, helping customers know when to reach out.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.9Strong
9:41
Tiles © Esri
1
Easy Accounting✓✓
5.0 ★★★★★ (2)
Accountant · Burnside3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Easy Accounting offers personalised, proactive accounting and tax solutions tailored for individuals and businesses in Christchurch. From meticulous accounts payable and receivable to comprehensive financial reporting and payroll management, our expertise ensures your financial records are accurate and up-to-date. As Xero Gold Partners and CPA certified accountants, we are dedicated to providing clear, comprehensive advice. We are available for onsite or office-based consultations, helping you navigate your financial landscape with confidence.

2
Google listingChristchurch accountants · 245 businesses
You are #27 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

The Easy Accounting Google Business profile shows an above-average health score of 6.5 out of 10, indicating overall solid performance with room for growth. The standout finding is a top-10% star rating, reflecting strong customer satisfaction. A key area to improve is responding to reviews to boost trust and engagement; more reviews would also lift overall standing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
9:41
Easy Accounting
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
customer-oriented 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Easy Accounting in Christchurch shows very high visibility on Google Maps with a health score of 9.5 out of 10. The top opportunities focus on expanding presence across more local suburbs and maintaining strong borough visibility, where ranking sits in the top 25% and can aim higher with continued listing refinements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.4Strong
9:41
1234Tiles © Esri
1Top three for "bookkeeping service" in 2 suburbs, seen in 18
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Accountant
2
Easy Accounting25.0 ★ (2) · Accountant
3
On Balance Limited5.0 ★ (3) · Accountant
4
Business Solutions Certified Accountants & Bookkeepers3.0 ★ (2) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #41 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Easy Accounting's social presence is below average, with a health score of 4.0 out of 10. The business shows a completed LinkedIn Company listing, which supports reach and credibility among customers. Key opportunities include establishing active profiles on Instagram, Facebook, TikTok and LinkedIn, plus a TikTok Directory listing to improve local visibility and trust.

Strengths

  • ✓
    NZWAO CompanyWe can see your NZWAO Company listing (https://nzwao.com/easy-accounting-limited-2) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.2Room to grow
9:41
Geasy accounting burnside
AllImagesMapsNews
NZWAOeasy-accounting-limited-2Easy Accounting | NZWAO✓
LinkedIneasy-accountants-pvt-ltdEasy Accounting | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #192 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNZWAOLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
easy accounting burnside
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Easy Accounting shows a high on-page SEO health with a 7.9 out of 10 score. The most important finding is that meta description and render-blocking resources are already well managed, while opportunities lie in improving the title tag length, overall on-page SEO score, page load time, and SEO-friendly URL structure.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒easyaccounting.co.nz✓✓
✓Meta description
1Separate sites linking to you
2Page title
3On-page score
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Easy Accounting shows a healthy website traffic profile with room for improvement in paid channels. The overall health sits in the mid range, reflecting steady organic visibility but limited paid effort. The key finding is that paid traffic has not yet moved into measurable activity, while organic traffic value is above the lower quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.8Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Easy AccountingNot in these results
31About 0 visits a month from search, across 3 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #127 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Easy Accounting's published hours largely match weekday demand, with strong alignment on Thursday mornings and afternoons (9am, 10am, 1pm, 2pm, 3pm). However several high-demand weekend slots are missed: Sunday 9-12pm and Saturday 4pm are closed when local searches peak. No low-demand open hours were identified, so removals aren't necessary. Consider limited weekend coverage or targeted appointment slots to capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Easy Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people in Burnside look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#84of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #84 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for