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Edwards Sluiters

Employment Lawyer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Edwards Sluiters

Employment Lawyer · Christchurch Centre, Christchurch

Where you stand#77of 216 lawyers
Overall health6.5/10across the eight areas

Going well

07Google search and traffic9.001Google listing8.6

Where we can help

03Map positions5.505Facebook page5.102Reviews4.308Opening hours3.404Listings and social3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Edwards Sluiters is an employment law firm based in Christchurch Central City. It provides practical legal support for business owners, managers and HR teams, specialising in employee issues, procedural fairness, restructuring, redundancy, disciplinary processes and Holidays Act advice. The firm describes its style as clear, approachable and pragmatic, helping employers make informed workplace decisions.

Edwards Sluiters is an employment law firm located in Christchurch Central City, Christchurch. It focuses on providing employment law support to business owners, managers and HR teams across the region.

The firm specialises in a broad range of workplace matters, including employee issues, procedural fairness, restructuring, redundancy, disciplinary processes, performance management, litigation and Holidays Act advice. The listed services reflect experience across common areas employers bring to an employment lawyer.

Clients commonly report a calm and clear approach from the team, with advice described as reassuring and commercially minded. Reviews note practical, constructive support from named senior staff and solicitors, emphasising clarity and a pragmatic tone when dealing with workplace disputes or process changes.

Locally, Edwards Sluiters presents as a Christchurch-based employment law practice aimed at helping employers resolve issues and make informed decisions. The combination of employment-focused services and a described approachable, pragmatic style is what distinguishes the firm for businesses seeking legal help with workplace matters.

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01Google listingMarketbase business report

Your Google listing

Edwards Sluiters shows a strong Google Business Listing presence with a health score of 8.5 out of 10. The description and photos are performing well, while key listing elements like the website link, phone number, and claimed status are already in place, supporting easy access for potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Edwards Sluiters
2
Edwards Sluiters✓✓
5.0 ★★★★★ (2)
Employment Lawyer · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Edwards Sluiters Christchurch provides practical employment law support for business owners, managers and HR teams. Our experienced employment lawyers help with employee issues, procedural fairness, restructuring, redundancy, disciplinary processes, performance management, litigation, Holidays Act advice and more. We bring a clear, approachable and pragmatic style to workplace matters, helping employers make informed decisions and resolve issues with confidence.

1
Google listingChristchurch lawyers · 216 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Edwards Sluiters shows a below-average Google review health with a 4.2/10 score, indicating room for improvement. The top achievement is a stellar star rating in the top 10% of peers, reflecting strong customer satisfaction. Key opportunities focus on improving response rate, encouraging more reviews, and continuing to build rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Edwards Sluiters
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
excellent communication 2employment law advice 2engaged 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #123 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Edwards Sluiters shows below average health for Maps Search Performance, with a 4.1 out of 10. The strongest signals are in the top ranks for several niche city-centre and suburb keyword phrases, indicating solid relevance in specific areas while overall local visibility is limited. Focused work on borough-level rankings and expanding map presence could lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
employment attorney
2Top three for "employment attorney" in 53 suburbs, seen in 85
1
Edwards Sluiters15.0 ★ (2) · Employment Lawyer
2
Saunders & Co Christchurch4.9 ★ (540) · Employment Lawyer
3
PB Employment Law4.9 ★ (88) · Employment Lawyer
4
Kathryn Dalziel Barrister5.0 ★ (3) · Employment Lawyer
Map positionsChristchurch lawyers · 216 businesses
You are #98 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Edwards Sluiters shows low overall health in social presence, with a score of 1.9 out of 10. The strongest recent finding is an active LinkedIn Company listing, which helps reach potential clients. The most important opportunities lie in reviving profiles on Instagram, Facebook and TikTok and securing Neighbourly and Yellow Directory listings to improve visibility and trust.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/edwardssluiters) found via: Google search results.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/edwards-sluiters-employment-lawyers-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gedwards sluiters christchurch centre
AllImagesMapsNews
LinkedInedwardslaw-employmentlawspecialistsEdwards Sluiters | LinkedIn✓
Top Lawyersedwards-sluiters-employment-lawyers-christchurchEdwards Sluiters | Top Lawyers✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #145 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
edwards sluiters christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Edwards Sluiters shows a healthy on-page SEO posture with a score of 8.2 out of 10. The site exhibits strong strengths in a valid favicon, a clear H1 tag, a relevant title tag, a compact page size, and a relevant meta description. Two key findings are the solid on-page score and the need to address render-blocking resources to gain further speed and reliability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒employmentlawyers.co.nz3✓✓
✓Favicon
1On-page score
2The shape of your link profile
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Edwards Sluiters shows a very healthy website traffic profile with strong organic momentum and solid local visibility. Key findings include excellent organic traffic value and top‑tier organic traffic totals, plus excellent local SERP coverage. The main opportunities focus on paid traffic: starting with a small, targeted paid campaign, new landing pages, and tracking conversions to establish measurable paid activity.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Edwards SluitersNot in these results
✓About 2,585 visits a month from search, across 380 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #22 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Edwards Sluiters' opening hours broadly align with Christchurch demand, with several weekday lunch and late-morning slots matching high search activity. The firm is open during strong demand windows on Tuesday 12-1pm, Wednesday 12pm, and Thursday 10-11am, which supports accessibility for business clients. However, some high-demand weekend and early-morning slots are closed, representing missed commercial opportunities that could be selectively addressed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Edwards Sluiters
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #143 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#77of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #77 overall
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