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EFX Hair

Hair salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

EFX Hair

Hair salon · Shirley, Christchurch

Where you stand#111of 498 hair salons & barbers
Overall health7.8/10across the eight areas

Going well

04Listings and social10.008Opening hours9.307Google search and traffic8.201Google listing7.003Map positions6.6

Where we can help

05Facebook page4.202Reviews3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

EFX Hair - Christchurch is a professional WELLA salon located in Shirley, Christchurch. The salon offers haircuts, colouring and conditioning treatments for clients, and welcomes walk-ins as well as appointments. Review themes highlight attentive staff, stylists named Viola and Shannon, and a customer-focused approach to achieving requested styles.

EFX Hair - Christchurch is a professional WELLA salon based in the Shirley suburb of Christchurch. The salon presents itself as a hair and beauty service provider working with WELLA products and serves local clients seeking haircuts, colour and treatments.

Services mentioned by the salon and reflected in reviews include precision haircuts, colour work such as blonde foils, conditioning treatments, shampoos and trims. The business appears to accommodate walk-ins and appointments, and reviewers note specific treatment elements such as conditioning masks and scalp massages during shampooing.

Customers commonly describe friendly, attentive staff and a comfortable in-salon experience. Several reviews reference stylists by name, notably Viola and Shannon, with clients reporting satisfaction with cut and colour results, attention to client requests and a relaxed salon environment that includes features like a vibrating chair for added comfort during services.

Locally, EFX Hair - Christchurch distinguishes itself as a Shirley-based salon that combines WELLA product use with a range of colour and cutting services and a client-focused approach. The combination of named stylists, visible customer satisfaction with colour and cut outcomes, and an openness to both walk-ins and booked appointments are practical points of difference for nearby clients looking for hair services.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

EFX Hair - Christchurch shows an above-average health score on Google Business Listing at 6.7 of 10, indicating solid presence with room to improve. Key strengths include a claimed listing, an active website link, an open-for-business status, and a visible phone number. The description is functional but could be refined to further lift above-average positioning.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
EFX Hair
3
EFX Hair✓✓
4.4 ★★★★★ (41)
Hair salon · Shirley2
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Professional WELLA Salon.

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #152 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

EFX Hair - Christchurch shows a low overall Google review health score of 2.5 out of 10, indicating significant room for improvement. The strongest signal is in listing total reviews and response activity, with progress shown but still below mid and upper quartiles. The top opportunities to improve focus on increasing the star rating and maintaining active review responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
EFX Hair
OverviewReviewsPhotosAbout
4.4★★★★★41 reviews
5
4
3
2
11
head 12eyes 5massage 3shampoo 2
3How far your rating and your review count together can be trusted
E
Ekta A.★★★★★ · a year ago

Very happy with my hair service. By kuldeep

Response from the owner2

THANK YOU

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #338 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

EFX Hair - Christchurch shows above-average health in Google Maps search with a 6.4/10. The top opportunities focus on strengthening aggregate map visibility and improving suburb-level presence. The business already ranks well for several unisex hairdresser and hair salon keywords in Shirley, Dallington and Marshland, indicating strong local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 2 suburbs, seen in 7
1
Kess Hair and Beauty5.0 ★ (87) · Hair salon
2
Malibu Hair4.8 ★ (34) · Hair salon
3
Synergy Hair The Palms4.2 ★ (59) · Hair salon
4
EFX Hair24.4 ★ (41) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #168 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

EFX Hair - Christchurch shows a very high health score with strong social presence. The most notable findings are outstanding Instagram, Facebook and TikTok profiles, and a well-maintained Fresha listing. Opportunities lie in Neighbourly and Yellow directories to improve local engagement and discoverability, with additional emphasis on building a Yellow profile and ensuring accurate, complete details.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gefx hair shirley
AllImagesMapsNews
Instagramefxhairandbeauty_dunedinEFX Hair | Instagram✓
Tiktok@efxhairEFX Hair | Tiktok✓
Infobelefx_hair_beautyEFX Hair | Infobel
FacebookEFX-Hair-Beauty-The-Palms-Mall-Christchurch-61573774150120EFX Hair | Facebook✓
Freshalp/en/tt/permanent-hair-straightening/in/nz-christchurch/shirleyEFX Hair | Fresha2
GrabOnebeauty-massage-spa/hairdressing-haircuts/p/efx-hair-and-beauty-156EFX Hair | GrabOne
YellowNo listing found1
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFreshaGrabOneYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
people3
204 followers 2
Wella Professional salon. Women Haircuts, Men's haircut, Child Cut, Balayage, Foils, Retouch, Global, Keratin, Chemical Straightening
FollowMessage
🌐 efxhair.co.nz✓
☎ +64 3-385 4321✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #288 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

EFX Hair - Christchurch has a solid on-page SEO health score with strong fundamentals. The homepage loads quickly, uses a valid favicon and an H1 tag, and all resources are served over HTTPS with no render-blocking resources. The two most important findings are the missing meta description and an overlarge page size that could affect load times, plus the on-page SEO score below the top quartile.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒efxhair.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic for EFX Hair - Christchurch shows a very healthy profile, with strong organic visibility and local reach. The key finding is an excellent Organic SERP Count, placing the business in the top 10% for local keyword coverage. The data suggests focused strengths in organic traffic value and volume, while paid activity remains underutilised and could be started with careful targeting.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
Ghairdresser shirley
AllMapsImagesShopping
321No ads from you on any search
www.revivehairchch.co.nzHairdressers The Palms Mall Shirley | Christchurch
efxhair.co.nzMy Store

K18 is a biology-first haircare brand, powered by biotech. Using the power of nature and human biology, K18 unlocks new solutions to the biggest challenges in ... Read more

www.fresha.comBest Hair Salons near me in Shirley, Christchurch
About 723 visits a month from search, across 534 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #88 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

EFX Hair - Christchurch's opening hours align closely with local demand, with 66 peak hours open and no low-demand open hours. Strong alignment appears on Saturdays (11am-1pm) and midweek lunches (Tuesday 11am-12pm). Missed opportunities include Tuesday and Wednesday evenings (6-7pm) and Sunday 9am, when demand is relatively high but the salon is closed. Overall timing is commercially efficient.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.3Strong
What customers seeWhere you rank
9:41
EFX Hair
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-5:30pm
Popular times Wednesday · Shirley
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Shirley look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #35 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#111of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #111 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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