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Elegant Beauty & Brows

Beauty salon · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Elegant Beauty & Brows

Beauty salon · Riccarton, Christchurch

Where you stand#36of 570 beauty businesses
Overall health9.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Elegant Beauty & Brows is a beauty salon in Riccarton, Christchurch offering threading, waxing, facials, lash lifts and traditional Mehandi designs. The salon highlights Elleebana One Shot lash lifts and skin consultations before facials. Reviews note quick appointments and attentive therapists, making it a local option for brow, lash and general beauty needs.

Elegant Beauty & Brows is a beauty salon located in Riccarton, Christchurch. It presents itself as a local studio for brow and lash services alongside a broader range of beauty treatments, operating from a Christchurch address and contact details listed on its site.

The salon lists a range of services including threading, waxing, Elleebana One Shot lash lifts, facials and traditional Mehandi designs. For facials the therapist performs a skin analysis and recommends treatments suited to individual skin types and conditions. The website emphasises natural threading and offers booking for appointments.

Customer feedback commonly mentions fast service, friendly and professional therapists, and good hygiene standards. Several reviewers name individual therapists such as Sukh, Manpreet, Pali and Komal and report repeat visits for lashes, brows and beauty treatments. Reviewers describe arriving for routine brow or lash appointments and leaving satisfied with the results.

As a Riccarton-based beauty operator, Elegant Beauty & Brows combines eyebrow and eyelash services with skin treatments and ceremonial Mehandi work. Local customers can expect a mix of walk-in and booked appointments, a range of salon treatments, and a team of therapists noted in reviews for attentive and professional service.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Elegant Beauty & Brows shows a below-average health score on Google Business Listing at 4.0/10. The listing is functional with basic contact options, yet there are gaps that limit visibility and engagement. The most important findings are that a website link, phone number, and claimed status are present, while the listing lacks a meaningful description and a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
9:41
Tiles © Esri
Elegant Beauty & Brows✓✓
4.8 ★★★★★ (1,135)
Beauty salon · Riccarton3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #341 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Elegant Beauty & Brows in Riccarton, Christchurch shows a very high overall health on Google reviews, with a health score of 10.0 out of 10. The key finding is a strong review count and top-tier response engagement, indicating solid social proof and customer interaction.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
9.9Strong
9:41
Elegant Beauty & Brows
OverviewReviewsPhotosAbout
4.8★★★★★1,135 reviews ✓
5
4
3
2
11
eyebrow shaping 124eyebrows 110eyebrow threading 80waxing 71lash lift 59eyebrow tinting 56
2How far your rating and your review count together can be trusted
S
Shadhna S.★★ · 2 weeks ago

I have been always the walk in customer. But yesterday i was not happy with the service. I went to have upper lip done. The staff walked away twice in the middle of threading to attend another customer. I know other customer is important al...

Response from the owner3

Hello Shadhna Sharma, Thank you for your time to write a feedback about your experience. However, we are little shocked with your review. As you have mentioned you have been coming to elegant on w...

N
Niko M.★ · 2 weeks ago

I got the henna and im pretty sure they were running out of time because they rushed and did it very badly. They charged 20 dollars even though the prices said were 15. They faded in three days. They said they were gonna last at-least 3 wee...

Response from the owner

Dear Niko Manuali, Thank you for bringing this to our attention. We sincerely apologize for any discomfort you experienced during your recent visit. We take your feedback seriously and will addres...

Google reviewsChristchurch beauty · 570 businesses
You are #4 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Elegant Beauty & Brows shows very strong local visibility in Google Maps with a health score of 9.6 out of 10. The borough-specific ranking is in the top 10%, and overall region coverage sits among the top quartile. The business should maintain consistency in updates to protect this solid position while continuing to capitalise on top performing keywords such as eyebrow bar and eyelash salon terms.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. You are first of 570 Christchurch beauty businesses on Google Maps.
2 checks on your map positions. You're seeing both.
10.0Strong
9:41
1234Tiles © Esri
✓Top three for "eyebrow bar" in 11 suburbs, seen in 78
1
Elegant Beauty & Brows✓4.8 ★ (1,135) · Beauty salon
2
Ami's Henna & Beauty5.0 ★ (182) · Beauty salon
3
Lavande Hair & Beauty4.8 ★ (78) · Beauty salon
4
POSH Face & Body4.7 ★ (125) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #1 for map positions
See how to keep it that way →
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Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Elegant Beauty & Brows shows below average health for social presence, with a 3.2 out of 10. The most important findings are a very strong Facebook presence and a solid Fresha listing and profile, which can drive existing customers to book services. Gaps exist on Instagram, TikTok, GrabOne, Yellow Directory and TikTok Directory that limit reach to new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/elegant-beauty-brows-ground-floor-next-to-professionail-christchurch-129-riccarton-road-bx9cygpk) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.9Room to grow
9:41
Gelegant beauty & brows riccarton
AllImagesMapsNews
Facebookebab.co.nzElegant Beauty & Brows | Facebook✓
Freshaelegant-beauty-brows-ground-floor-next-to-professionail-christchurch-129-riccarton-road-bx9cygpkElegant Beauty & Brows | Fresha✓
InstagramelegantbeautychchFound through search, not linked from anything you own1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #347 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.6Strong
9:41
facebook
Elegant Eyebrows New Zealand | Christchurch✓
1.5K followers 2
Elegant Eyebrows New Zealand.....1
FollowMessage
★ 307 reviews · recommended ✓
🌐 ebab.co.nz✓
☎ +64 27 251 7499
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #26 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Elegant Beauty & Brows shows a strong on-page SEO health, with the health score of 8.0 out of 10 indicating solid, well-optimised fundamentals for local search. The most notable findings include an outstanding on-page SEO score and a valid favicon, plus a fast page load time under 3 seconds. Opportunities focus on meta description length and render-blocking resources.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠ebab.co.nz2
✓On-page score
✓Favicon
✓Page load speed
1Meta description
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

This executive brief assesses Elegant Beauty & Brows' Website Traffic health, drawing on a very high health score and the recent organic traffic achievement. It highlights strong organic visibility while outlining opportunities to grow paid traffic and maintain momentum with content and links.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
9:41
Gbeauty salon riccarton
AllMapsImagesShopping
321No ads from you on any search
luxurious.nzChristchurch Westfield Riccarton
my-hair-and-beauty.co.nzHome - My Hair & Beauty Christchurch
www.ebab.co.nzElegant Beauty & Brows, Christchurch

Home · Services · Threading · Waxing · Facials · Henna Brows · Lash lift/Perming · Tinting · Bleaching; Henna Tattoos; Eyelash Extension. Read more

www.laserclinicsnewzealand.co.nzRiccarton Westfield Skin Clinic
About 1,632 visits a month from search, across 254 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #68 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Elegant Beauty & Brows generally aligns opening hours with local demand: all 68 well-aligned peak hours and zero low-demand open hours. High-demand windows include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoon. However, nine high-demand hours are missed, notably weekday evenings and Saturday 6pm, so considering limited evening openings could capture additional bookings without adding obvious inefficiency.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
9:41
Elegant Beauty & Brows
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Wednesday · Riccarton
8a9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#36of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #36 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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