marketbaseExclusive Marketbase Report
Prepared for

Elegant Beauty & Brows The Palms

Beauty salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Elegant Beauty & Brows The Palms

Beauty salon · Shirley, Christchurch

Where you stand#117of 570 beauty businesses
Overall health8.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Elegant Beauty & Brows The Palms is a Shirley, Christchurch salon offering personalised beauty therapy, specialising in facials, eyebrow threading, tinting and lash services. The salon uses natural-herbal products and hands-on techniques, and highlights Elleebana lash lifts, lamination and traditional Mehandi designs alongside waxing and skincare consultations.

Elegant Beauty & Brows The Palms is a beauty salon located in Shirley, Christchurch that offers a range of salon therapies. The salon states it uses natural-herbal products and a hands-on approach, and highlights facials, eyebrow threading and tinting, waxing and traditional Mehandi designs as part of its service mix.

The salon describes a focus on facials tailored to individual skin needs, with therapists analysing skin condition before treatment and recommending the most suitable facial. Elleebana One Shot lash lifts, brow lamination and lash tinting are listed alongside threading and waxing. Therapists emphasise personalised treatment plans that change with the skin, and the use of appropriate skincare and supplements.

Customer feedback trends point to skilled therapists and reliable results for eyebrows and eyelash services. Reviews mention clear explanations, patience during treatments and satisfaction with lamination, threading and tinting outcomes. Clients commonly report feeling pleased with results and returning for repeat appointments for brows and lashes.

Locally, Elegant Beauty & Brows The Palms presents as a neighbourhood salon that combines traditional services like Mehandi and threading with modern lash and facial options. The mix of personalised facials, hands-on delivery and a team of trained therapists is a practical choice for customers in Shirley seeking brow, lash and skin treatments.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Elegant Beauty & Brows The Palms shows a very healthy Google Business Listing, with a 9.0/10 health score. The listing is claimed, open-for-business status is accurate, and a website link and phone number are present. The strongest current strengths are the completed listing ownership and visible contact details, plus a descriptive profile that already ranks well for local search.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
9:41
Tiles © Esri
1
Elegant Beauty & Brows The Palms✓✓
5.0 ★★★★★ (256)
Beauty salon · Shirley2
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Providing A True Experience Welcome to Elegant Beauty & Brows, Christchurch. We take pride in offering an outstanding level of services in beauty therapy. We combine natural-herbal products and a hands-on delivery, to ensure deep penetration and dramatic results. The skin needs to be treated accordingly, so each treatment is personalised and will change with your skin. We love doing Facials here at Salon. We believe in a holistic, hands-on experience using the power of touch, the right skincare and supplements to achieve maximum results for your skin. Relax, we're the beauty experts. Our friendly therapists are highly trained beauty experts.

3
Google listingChristchurch beauty · 570 businesses
You are #118 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Elegant Beauty & Brows The Palms shows a very high health score for Google reviews, with strengths in top 10% ratings and strong review volume. The business maintains excellent customer satisfaction and a solid review base while engaging with customers. The next focus is improving the already good response rate to move toward higher percentile targets.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top opportunity

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
9.9Strong
9:41
Elegant Beauty & Brows The Palms
OverviewReviewsPhotosAbout
5.0★★★★★256 reviews ✓
5
4
3
2
1✓
eyebrows 33threading 6attention 5eyebrow shaping 4tint 4book 4
✓How far your rating and your review count together can be trusted
E
Emma R.★★★★★ · Edited 5 days ago

Bal amazing service and such a lovely person. Love my brows thank you

Response from the owner1

Hi Emma, Thank you for your valuable feedback! We're delighted to hear about your positive experiences. We appreciate your continued support and look forward to serving you in the future. Elegant beau...

A
Amyla★★★★★ · Edited a week ago

Response from the owner

Hi Dear, Thank you for your valuable feedback! We're delighted to hear about your positive experiences. We appreciate your continued support and look forward to serving you in the future. Elegant beau...

Google reviewsChristchurch beauty · 570 businesses
You are #5 for your Google reviews
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The overall health on Google Maps is very low, with a 0.1 out of 10. This indicates limited visibility across suburbs and in the business's own borough, Shirley. The strongest opportunity lies in improving the Google Business Listing details and ensuring consistency in address information to boost overall presence in Maps searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
9:41
Tiles © Esri
1Not seen in the searches we ran across Christchurch
↓
Elegant Beauty & Brows The Palms2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #556 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Elegant Beauty & Brows The Palms shows a low overall health in citations and social presence (2.4/10). Key strengths include a very strong Facebook profile and an accurate Fresha listing, which support trust and visibility. Primary opportunities focus on expanding across Instagram, TikTok, GrabOne and Fresha/TikTok directories to widen reach and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
9:41
Gelegant beauty & brows the palms shirley
AllImagesMapsNews
Facebookebab.co.nzElegant Beauty & Brows The Palms | Facebook✓
InstagramelegantbeautychchElegant Beauty & Brows The Palms | Instagram1
Freshaelegant-beauty-brows-next-to-michael-hill-christchurch-the-palms-marshland-road-gpmyy85hFound through search, not linked from anything you own
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #359 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.6Strong
9:41
facebook
Elegant Eyebrows New Zealand | Christchurch✓
1.5K followers 2
Elegant Eyebrows New Zealand.....1
FollowMessage
★ 307 reviews · recommended ✓
🌐 ebab.co.nz✓
☎ +64 27 251 7499
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #26 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Elegant Beauty & Brows The Palms shows a strong on-page health with a 7.9 out of 10. The site already has a favicon, an H1 tag and a compact page size, which supports fast loading. The most notable findings are solid technical fundamentals and good text-to-page balance, while meta description and title tag require refinement.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠ebab.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch beauty · 570 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Elegant Beauty & Brows The Palms shows very low website traffic health with a score of 0.1/10. Key findings point to near-zero organic and paid traffic value and no organic keywords ranking in the top 100. Prioritising content, on-page SEO and targeted paid activity could improve visibility and steady audience growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Geyelash salon shirley
AllMapsImagesShopping
No ads from you on any search
www.simplybeauty.co.nzSimply Beauty
www.ebab.co.nzElegant Beauty & Brows, Christchurch

... offering an outstanding level of services in beauty therapy like as Threading, Waxing, Eyelash Extension, Lash Lift/ Perming, Spray Tan etc.

3
www.fresha.comBest Eyelash Extensions near me in Shirley, Christchurch
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Elegant Beauty & Brows The Palms mostly aligns opening hours with local demand, covering key daytime and late-afternoon peaks while keeping open hours tightly focused on popular windows. Strongly aligned times include Tuesday mid-morning and Thursday late afternoon, while evening demand on Tuesday and Wednesday and Saturday early evening are missed opportunities. Practical changes could add a couple of evening hours on Tuesdays or Wednesdays and consider opening Saturday evenings where demand is evident.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
9:41
Elegant Beauty & Brows The Palms
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Thursday · Shirley
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Shirley look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews1 opportunity

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#117of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #117 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for