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Elite Car Parts

Used Car Parts Store · Ōtāhuhu, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Elite Car Parts

Used Car Parts Store · Ōtāhuhu, South Auckland

Where you stand#20of 48 automotive dismantlers
Overall health6.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Elite Car Parts in Ōtāhuhu, Auckland supplies genuine second-hand auto parts across New Zealand. The dismantler focuses on correct fitment, nationwide shipping and knowledgeable, trade-friendly service. Customers note quick responses and helpful staff, and the company publishes trading hours for in-person visits.

Elite Car Parts is an automotive dismantler based in Ōtāhuhu, Auckland that supplies genuine second-hand car parts to customers across New Zealand. The website and store present trading hours and offer nationwide shipping for parts ordered online or by email.

The company states a focus on reliable fitment and understands workshop needs, emphasising parts that keep repair bays moving. Offerings centre on used components for major makes and models, with an online cart and contact options for enquiries and orders via sales email.

Customer feedback emphasises helpful, responsive staff and smooth exchanges when the wrong part was ordered. Reviews describe friendly, professional service, quick replies and reasonable pricing, with customers noting returns and replacements were handled without excessive hassle.

Locally, Elite Car Parts is positioned as a trade-aware dismantler in Ōtāhuhu that combines nationwide shipping with hands-on support for fitment and part selection. The combination of accessible trading hours, a focus on correct parts and a pattern of prompt customer service is a practical local point of difference.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Elite Car Parts shows as below average health on Google Business Listing with a 3.4/10, indicating room for improvement. The listing already has claimed status, a website link, an Open for Business status, a matching title, and a visible phone number. The most important findings relate to the need for more descriptive copy, better category fit, and more listing photos to better reflect offerings and attract local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
9:41
Tiles © Esri
3
Elite Car Parts✓✓
4.1 ★★★★★ (26)
Used Car Parts Store · Ōtāhuhu2
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Elite Parts. Elite Prices. Elite Service.

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Elite Car Parts shows below-average health on Google reviews with a 3.2/10 health score. Key takeaways: the business has room to grow in total reviews and customer engagement, with a need to boost both rating and review count. Priorities include improving response rate and analysing recurring issues in low reviews to build trust with buyers and technicians alike.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
3.2Room to grow
9:41
Elite Car Parts
OverviewReviewsPhotosAbout
4.1★★★★★26 reviews
5
4
3
2
12
helpful staff 12toyota 2quality parts 2easy process 2clear explanations 2shows 2
1How far your rating and your review count together can be trusted
L
Louise L.★ · Edited a week ago

I got a Toyota Corolla Shock Absorber from this place. We communicated all the details with them beforehand and double checked when picking up that it’s the right one and it’s for Corolla. But Auto Repair Shop couldn’t install it as it is n...

Response from the owner3

We strongly disagree with the way this review has been presented, as several important details have been left out. Your original Marketplace enquiry was for a different shock absorber position...

T
T M.★ · 3 weeks ago

Expensive and bad customer service

Response from the owner

Hi, we take feedback like this seriously, but your review doesn’t provide enough information for us to identify what has actually happened. Could you please clarify which part you felt was expe...

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #33 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Elite Car Parts shows a below-average health score on Google Maps at 3.2/10. The strongest opportunities lie in expanding visibility across surrounding suburbs and boosting customer reviews to improve local relevance, especially within Ōtāhuhu and nearby areas. Focus on gathering reviews to strengthen rankings and attract more local foot traffic and inquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.2Room to grow
9:41
1234Tiles © Esri
1Top three for "used auto parts store" in 1 suburb, seen in 5
1
Japanese Spares4.0 ★ (102) · Used Car Parts Store
2
Elite Car Parts24.1 ★ (26) · Used Car Parts Store
3
Pick-A-Part4.0 ★ (772) · Used Car Parts Store
4
ACE Auto Parts Auckland4.8 ★ (131) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #33 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Elite Car Parts shows a high health score of 7.9 out of 10 for social presence, indicating a solid baseline for trust and visibility. Key strengths include an active Facebook and a LinkedIn profile, both reinforcing credibility and accessibility for customers and trade audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/elite-car-parts-755818362) found via: Your website, Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 6 of them.
9.4Strong
9:41
Gelite car parts ōtāhuhu
AllImagesMapsNews
LinkedInelite-car-parts-755818362Elite Car Parts | LinkedIn✓
FacebookEliteCarPartsNZElite Car Parts | Facebook✓
InstagramelitecarpartsltdElite Car Parts | Instagram✓
Infobelelite_car_partsElite Car Parts | Infobel
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #4 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Elite Car Parts' Facebook page health is Very high. The main limits are a small follower base (78) and the page link pointing to maps.google.com, which routes enquiries through a platform rather than the business. The page does carry a chosen username, a phone number, an email, a full intro and a street address, so customers can call, email or visit directly.

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
8 checks on your Facebook page. You're seeing 5 of them.
8.1Strong
9:41
facebook
EliteCarPartsNZ✓
78 followers 1
Welcome to ELITE CAR PARTS ‼️ ELITE PARTS - ELITE PRICES - ELITE SERVICE We deal with New & Used Car Parts Models for all Cars, Vans, Utes & 4WD 🚘 📍31A Atkinson Avenue, Otahuhu ⏰ Open from 9...✓
FollowMessage
🌐 maps.google.com2
☎ +64 9-259 4117✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #10 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒elitecarparts.co.nz✓✓
✓Meta description
1On-page score
2Separate sites linking to you
3The shape of your link profile
Your websiteSouth Auckland automotive dismantlers · 48 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.7Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Elite Car PartsNot in these results
31About 103 visits a month from search, across 123 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #26 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

No market demand data was recorded for the week, so alignment between published hours and local demand cannot be measured. No closed-hours window is identified in the available data, so customers do not face an identified missed window. Because no window is identified, there is no busiest-hours change to apply that would let customers arrive during an observed busy hour.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Elite Car Parts
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday9am-3pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Checked on
Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 68 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#20of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #20 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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