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Ella McLean - Mortgage Adviser @ Guardian Smith

Mortgage broker · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Ella McLean - Mortgage Adviser @ Guardian Smith

Mortgage broker · Sydenham, Christchurch

Where you stand#35of 123 mortgage brokers
Overall health7.2/10across the eight areas

Going well

08Opening hours10.004Listings and social9.302Reviews7.507Google search and traffic7.205Facebook page6.2

Where we can help

01Google listing3.803Map positions3.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ella McLean is a mortgage adviser based in Sydenham, Christchurch, working with Guardian Smith. She offers mortgage and refinancing guidance for first-home buyers and property investors, drawing on more than a decade in financial services. Clients note her responsiveness and clear explanations, and she combines local market knowledge with practical, client-focused service.

Ella McLean is a mortgage adviser based in Sydenham, Christchurch, working with Guardian Smith. She brings more than a decade of experience in financial services and a personal history of early home ownership and property investing.

Ella specialises in mortgage advice and refinancing for first-home buyers and investors, helping clients navigate lending options and finance structures. Her background includes a number of industry awards and a recent nomination for a national adviser award, which she cites on her profile.

Clients commonly describe interactions as responsive and professional, noting quick replies, clear explanations of options, and a straightforward approach that keeps the process calm and practical. Review themes point to helpful advice, regular follow-up, and a knack for making complex steps easier to understand.

Locally based in North Canterbury and operating from Christchurch, Ella presents as a hands-on adviser who balances technical mortgage knowledge with practical client support. Her farm connections and regional familiarity add local context for clients seeking guidance in the area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ella McLean - Mortgage Adviser @ Guardian Smith shows a strong, complete Google Business Listing health score of 0.9 out of 10, indicating very low performance overall. The most important finding is that the listing is not fully optimised yet, with key gaps in status, logo, and ongoing photo updates. Existing strengths include a claimed listing with visible contact details and a complete address.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Ella McLean - Mortgage Adviser @ Guardian Smith
2
Ella McLean - Mortgage Adviser @ Guardian Smith✓✓
5.0 ★★★★★ (66)
Mortgage broker · Sydenham3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Hey, I'm Ella, a mortgage advisor at Guardian Smith Mortgages with over a decade of experience in the financial services industry. My passion for property began early—I purchased my first home at just 21 and have since built an impressive investment portfolio. I'm dedicated to helping New Zealanders achieve their financial goals, whether that means buying their first home or expanding their existing investments. Throughout my career, I’ve earned numerous awards, including Rookie of the Year, NZ Woman Advisor of the Year, and a recent nomination for the NZ Excellence Advisor Award. Outside of work, I enjoy spending my weekends helping out on a farm and soaking in the beautiful North Canterbury landscape.

Google listingChristchurch mortgage brokers · 123 businesses
You are #77 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ella McLean - Mortgage Adviser @ Guardian Smith shows a strong overall Google Business health score with a top tier star rating and solid local engagement. The most notable finding is the top 10% star rating, indicating high customer satisfaction, while the review count sits in the upper median. The business should maintain responsiveness to sustain trust among clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Ella McLean - Mortgage Adviser @ Guardian Smith
OverviewReviewsPhotosAbout
5.0★★★★★66 reviews 3
5
4
3
2
1✓
seamless process 9investment property purchase 5solid advice 5quick to respond 5interest rate 5easy to talk to 5
1How far your rating and your review count together can be trusted
C
Clara B.★★★★★ · 2 months ago

Love working with Ella - organised and responsive, Ella has made the mortgage process much straightforward and painless. Ella is very knowledgeable and goes out of her way to provide helpful suggestions based on your needs. Would highly rec...

Response from the owner2

Thanks Clara!

M
Marcus R.★★★★★ · 2 months ago

Ella provided us with prompt and reliable information throughout the home loan process and demonstrated great professionalism in her advice and recommendations of preferred banks. We weren’t the easiest clients, with several last-minute cha...

Response from the owner

Cheers Marcus! Looking forward to the next one!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #31 for your Google reviews
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03Map positionsMarketbase business report

Where you show up on the map

Ella McLean - Mortgage Adviser at Guardian Smith shows low overall health on Google Maps with a 2.1/10. The top opportunities focus on improving aggregate and borough-specific map visibility. Best performing keywords include mortgage broker in sydenham and mortgage broker in clifton-sumner, which can guide targeted local optimisations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
mortgage broker
1Seen in 2 searches across Christchurch, top three in none
1
Patrick Sargisson - Mortgage Adviser5.0 ★ (148) · Mortgage broker
2
Guardian Smith George Blyth - Mortgage Adviser5.0 ★ (78) · Mortgage broker
3
Tim McGill Mortgage Adviser5.0 ★ (43) · Mortgage broker
4
Briana McDonagh - Guardian Smith St Albans4.9 ★ (34) · Mortgage broker
↓
Ella McLean - Mortgage Adviser @ Guardian Smith2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #77 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Health remains very high, indicating strong consistency in local social presence and directories. The most important findings show outstanding Instagram and Facebook profiles, with a solid LinkedIn presence for Ella McLean that supports professional reach. Opportunities lie in expanding platforms beyond current success to improve discoverability and trust across other directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/ellamclean) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gella mclean - mortgage adviser @ guardian smith sydenham
AllImagesMapsNews
OpenLocallyella-mclean-mortgage-adviser-guardian-smith-shirleyElla McLean - Mortgage Adviser @ Guardian Smith | OpenLocally
InstagrampaperandsweatElla McLean - Mortgage Adviser @ Guardian Smith | Instagram✓
LinkedInellamcleanElla McLean - Mortgage Adviser @ Guardian Smith | LinkedIn✓
FacebookmortgageperformanceElla McLean - Mortgage Adviser @ Guardian Smith | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
facebook
Guardian Smith Mortgage and Financial Services | Auckland✓
755 followers 3
Director of Guardian Smith Mortgage and Financial services2
FollowMessage
★ 6 reviews · recommended 1
🌐 Guardiansmith.co.nz✓
☎ +64 210 318 160✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #47 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Ella McLean - Mortgage Adviser @ Guardian Smith shows a below-average on-page SEO health score, with room to optimise metadata and structure. Key strengths include a valid favicon, a clear H1 tag, a fast page load under 3 seconds, and a precise title tag that conveys content. The most impactful findings relate to missing meta descriptions and render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠guardiansmith.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2The shape of your link profile
3On-page score
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Ella McLean - Mortgage Adviser at Guardian Smith shows a solid overall website traffic health with a score of 6.7 out of 10 (above average). The strongest finding is mid-range organic traffic value, while paid traffic remains untapped and offers clear opportunities to begin targeted campaigns and tracking. Improvements in paid traffic and ongoing organic optimisation can help lift performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Gmortgage broker sydenham
AllMapsImagesShopping
21No ads from you on any search
www.moneyhub.co.nzBest Christchurch Mortgage Brokers (2026)
www.finsol.co.nzNew Zealand Mortgage Broker | Paul Ejamme
guardiansmith.co.nzContact

If you're looking for mortgage experts ・ 1 443-445 Columbo Street Sydenham Christchurch 8023 [email protected] ・ lenders and mortgage advisors. 8160 ...

9yardsfs.co.nz9 Yards Financial Services: Best Home Loans & Mortgages in ...
3About 88 visits a month from search, across 73 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #35 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ella McLean - Mortgage Adviser has no published opening hours, so temporal alignment with Christchurch demand cannot be measured. Without recorded hours, it is not possible to confirm where opening times would match or miss peak search periods. Adding clear hours is a priority to reveal strong alignments, missed opportunities and any low-demand inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Ella McLean - Mortgage Adviser @ Guardian Smith
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#35of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #35 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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