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Elmwood Dental Centre

Dental clinic · Strowan, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Elmwood Dental Centre

Dental clinic · Strowan, Christchurch

Where you stand#78of 210 dentists
Overall health6.3/10across the eight areas

Going well

07Google search and traffic7.905Facebook page6.5

Where we can help

02Reviews5.808Opening hours5.603Map positions5.301Google listing3.804Listings and social3.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Elmwood Dental Centre in Strowan, Christchurch provides comprehensive dental care from a team of dentists including Sherin Allan, Susan Gorrie, Beata Baumann and Kristine Bettle. The purpose-built surgery at 6 Wairakei Road is light and accessible, with covered parking and lift access. Patients experience attentive, gentle treatment from friendly, knowledgeable staff.

Elmwood Dental Centre is a dental practice located at 6 Wairakei Road in the Strowan suburb of Christchurch. The clinic describes itself as offering compassionate, comprehensive care and lists a team of dentists including Sherin Allan, Susan Gorrie, Beata Baumann and Kristine Bettle. The purpose-built surgery is light, spacious and designed for patient comfort.

Services centre on general and restorative dentistry delivered by the clinic's dentists and supporting staff. The website emphasises a highly qualified team and a relaxed environment; the practice notes it provides treatments to meet each patient's oral health needs. The premises include covered parking under the building and step and lift access to the first floor.

Customer comments commonly mention a gentle, patient approach and clear communication about treatment options. Reviews note low-pain experiences, thorough explanations, and staff who are friendly at reception and throughout appointments. Several accounts describe dentists taking time, offering options for future care and attending to detail during cosmetic and surgical work.

Locally, Elmwood Dental Centre presents itself as an accessible, neighbourhood dental clinic that combines a purpose-built space with a team-focused approach to care. The combination of covered parking, lift access and a staff described as patient and knowledgeable is a practical feature for clients seeking routine and restorative dental services in Strowan.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Elmwood Dental Centre shows a below-average overall health on Google Business Listing, with room for improvement. The most important findings are that the listing is claimed and has a website link and phone number, but there is no logo and the description is basic. Photo activity is improving, but the health score remains moderate.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Elmwood Dental Centre
3
Elmwood Dental Centre✓✓
4.9 ★★★★★ (32)
Dental clinic · Strowan
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Elmwood Dental Centre, our dentists provide comprehensive care to meet each patient's oral health needs.

1
Google listingChristchurch dentists · 210 businesses
You are #130 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Elmwood Dental Centre shows an above-average health score for Google reviews, indicating solid performance with room to improve engagement and consistency. The most notable findings are a strong star rating and a good total review count, along with a responsive approach that has started but could be expanded. Overall health supports continued trust from patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Elmwood Dental Centre
OverviewReviewsPhotosAbout
4.9★★★★★32 reviews 3
5
4
3
2
1
receptionist 4warm staff 3teeth cleaning 3fixing teeth 3treatment 3apprehension about dentists 2
2How far your rating and your review count together can be trusted
S
Sa R.★ · a year ago

I recently visited Susan Gorrie for some basic fillings on some of my front teeth, and unfortunately, it was a really bad experience. The quality of the work was disappointing, with the fillings looking uneven and highly visible, which made...

Response from the owner1

We apologise for the time it took to reply to your feedback, due to the festive period. Thank you for your feedback, we are sorry to hear you had this experience. We all want to achieve a lovely s...

J
Jude S.★★★★★ · a year ago

My Mum Rose had the best treatment at Elmwood.Excellent customer service from Lynda Doling,filled out the forms,saw her back to her car.Love it!!

Response from the owner

Thank you Jude for your fantastic review.

Google reviewsChristchurch dentists · 210 businesses
You are #89 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Elmwood Dental Centre shows a solid overall health score on Google Maps at 4.8 out of 10, indicating moderate visibility with room to improve. The top finding is strong ranking for keywords related to dentistry in Strowan, including cosmetic dentist and dentist in Strowan, which supports steady local visibility. Opportunities lie in lifting aggregate and borough scores.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
5.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Top three for "dental clinic" in 1 suburb, seen in 7
1
Studio Dental5.0 ★ (224) · Dental clinic
2
Elmwood Dental Centre24.9 ★ (32) · Dental clinic
3
Wisdom Dental5.0 ★ (33) · Dental clinic
4
Fendalton Dental4.9 ★ (202) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #100 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Elmwood Dental Centre shows a below-average social and directory health with a 3.4/10. The strongest finding is a solid Facebook presence with high trust, while key gaps exist on Instagram and TikTok, and incomplete GrabOne and Neighbourly listings that limit discoverability.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/elmwood-dental-centre) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/elmwood-dental-centre-strowan) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
15 checks on your listings and social. You're seeing 5 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gelmwood dental centre strowan
AllImagesMapsNews
Healthpointelmwood-dental-centreElmwood Dental Centre | Healthpoint✓
FacebookElmwoodDentalNZElmwood Dental Centre | Facebook3
White Pageselmwood-dental-centre-strowanElmwood Dental Centre | White Pages✓
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch dentists · 210 businesses
You are #132 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
ElmwoodDentalNZ✓
181 followers 2
A compassionate dental practice that offers a comprehensive range of dental services.3
FollowMessage
★ 1 reviews · recommended 1
🌐 elmwooddental.co.nz✓
☎ +64 3-355 2348✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #75 for your Facebook page
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06Your websiteMarketbase business report

Your website

Elmwood Dental Centre shows an average health score for on-page SEO, suggesting room for improvement. Key strengths include a valid favicon, a relevant meta description, no frames, a compact page size, and an SEO-friendly URL. The most impactful findings relate to missing meta description and render-blocking resources, which can hinder crawlability and load speed if not addressed.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒elmwooddental.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Elmwood Dental Centre shows a healthy website traffic profile with a health score of 7.5/10. Organic traffic value is in the 50-75% range, indicating solid visibility, while paid activity is unclear and would benefit from a small, targeted campaign. Key opportunity lies in starting paid traffic efforts and refining landing pages to capture conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.9Good
What customers seeWhere you rank
9:41
Gdentist strowan
AllMapsImagesShopping
321No ads from you on any search
elmwooddental.co.nzElmwood Dental: Home

Elmwood Dental at 6 Wairakei Road is conveniently located in Strowan. Practice Hours Monday, Wednesday, Thursday 8.30-5pm Tuesday Open til 7pm Friday Open til ...

www.wisdomdental.co.nzWisdom Teeth Removal & Dental Implants Christchurch ...
About 829 visits a month from search, across 120 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #44 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Elmwood Dental Centre's published hours match several local high-demand slots, particularly mid-morning and early afternoons on Tuesday and Wednesday, showing focused availability when patients search most. However the practice is closed across several popular Saturday morning and early afternoon hours, representing missed booking potential. There are no open hours during low-demand times, so current schedule is efficient but could add limited Saturday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.6Room to grow
What customers seeWhere you rank
9:41
Elmwood Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #93 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#78of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #78 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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