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Elton McAleer Photography

Photographer · Avonhead, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Elton McAleer Photography

Photographer · Avonhead, Christchurch

Where you stand#53of 194 photography businesses
Overall health7.3/10across the eight areas

Going well

04Listings and social9.608Opening hours9.201Google listing8.007Google search and traffic6.2

Where we can help

03Map positions4.902Reviews4.805Facebook page4.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Elton McAleer Photography is a Christchurch-based photographer in Avonhead who specialises in headshots and portrait work for small business owners. Elton aims to create modern, flattering images without awkward poses and also offers events, product shots and fine art printing. Sessions emphasise authentic, engaging visuals that support a business's brand and customer connection.

Elton McAleer Photography is a Christchurch studio based in Avonhead that focuses on headshots, portraits and commercial photography. Elton positions himself as a photographer for motivated small business owners seeking modern, flattering images that avoid cheesy or awkward poses.

Services include business headshots, event coverage, product photography and fine art printing. The website describes an emphasis on creating images that engage customers and define a brand's visual narrative, with experience from commercial photography roles informing the offering.

Clients note a positive session experience, with praise for Elton's eye for interesting backdrops and skill with angles and light. Reviews point to enjoyable sessions that capture natural expressions and make people feel at ease, supporting images that present teams and individuals clearly and confidently.

Locally, Elton McAleer Photography is presented as a practical choice for Christchurch businesses and individuals seeking contemporary, authentic imagery. The combination of headshot specialisation, event and product options, and a focus on natural, engaging visuals distinguishes the studio within the local photography category.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Elton McAleer Photography shows very healthy Google Business Listing health, with a score of 9.0 out of 10. The profile is claimed and verified, phone and website links are present, and the listing indicates open status. Strengths include a complete title and phone number, and a clear listing for customers seeking headshots and portraits.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Elton McAleer Photography
1
Elton McAleer Photography✓✓
5.0 ★★★★★ (2)
Photographer · Avonhead3
Open 2 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Unboring your headshot! I'm a Christchurch based photographer who works with motivated small business owners to create modern, flattering images without cheesy, awkward poses. Images that help your team stand head and shoulders above the competition. I can help your business present a compelling and authentic visual narrative with great imagery that will engage your customers, define your values and enhance your brand. Events, product shots and fine art printing available. Explore my site and drop me a line for a no obligations quote. Have a great day!

2
Google listingChristchurch photography · 194 businesses
You are #40 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Elton McAleer Photography shows a healthy overall Google review profile with a 4.8/10 health score and a strong top-10% star rating. The most significant findings are a high star rating and ongoing opportunities to improve response rate and total reviews. Focus on consistent responses to reviews and encouraging more client feedback to lift overall standing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Elton McAleer Photography
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch photography · 194 businesses
You are #101 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Elton McAleer Photography shows an average health score on Google Maps at 5.0/10, indicating room for improvement in visibility. Top insights show strong rankings for key Avonhead terms such as photographer in avonhead and photography service in avonhead, with solid position in related suburbs. Focused efforts on expanding map presence could lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
1Top three for "photographer" in 1 suburb, seen in 4
1
Elton McAleer Photography25.0 ★ (2) · Photographer
2
Richbrothers Photography5.0 ★ (1) · Photographer
3
Mandy Caldwell Photography5.0 ★ (39) · Photographer
4
John Foster Photographer5.0 ★ (3) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #100 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Elton McAleer Photography shows a very high health score with strong social presence across key platforms. The most important finding is outstanding activity on Instagram and Facebook, complemented by a solid Neighbourly footprint. Opportunities exist in expanding TikTok, Yellow, and Fresha listings to improve discoverability while maintaining current strong branding and engagement.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/elton-mcaleer-photography) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe can see the LinkedIn Profile listing (https://linkedin.com/in/eltonmcaleer) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
16 checks on your listings and social. You're seeing 6 of them.
9.6Strong
What customers seeWhere you rank
9:41
Gelton mcaleer photography avonhead
AllImagesMapsNews
InstagrameltonmcaleerElton McAleer Photography | Instagram✓
FacebookEltonMcAleerPhotographyElton McAleer Photography | Facebook✓
LinkedInelton-mcaleerElton McAleer Photography | LinkedIn3
Neighbourlyelton-mcaleer-photographyElton McAleer Photography | Neighbourly✓
StarOfService Proelton-mcaleer-photographyElton McAleer Photography | StarOfService Pro
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch photography · 194 businesses
You are #8 for listings and social
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyStarOfService ProYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
facebook
EltonMcAleerPhotography✓
358 followers 2
I live to make people laugh, dance and generally have a good time. It's my job to make your photosho
FollowMessage
🌐 eltonphotography.co.nz✓
☎ +64 210 253 2285✓
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #107 for your Facebook page
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06Your websiteMarketbase business report

Your website

Elton McAleer Photography shows a very high on-page SEO health, with a 9.5/10 score. Key strengths include an effective meta description, a valid favicon, fast page load, an SEO-friendly URL, and an H1 tag. Opportunities focus on trimming page size and enhancing render timing, while keeping the strong core intact.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒eltonphotography.co.nz✓3
✓Meta description
✓Favicon
1Separate sites linking to you
2The shape of your link profile
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Elton McAleer Photography shows a modest overall health for website traffic with a 6.0 out of 10, indicating average performance. Key findings include solid organic traffic value and momentum, but no measurable paid traffic yet. Opportunities focus on initiating small paid campaigns and improving paid SERP presence, alongside ongoing refinement of organic fundamentals.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.2Good
What customers seeWhere you rank
9:41
Gphotography service hornby-islington
AllMapsImagesShopping
2No ads from you on any search
spotonphoto.co.nzContact
m4photography.co.nzContact
www.eltonphotography.co.nzElton McAleer Photography

I work with motivated small businesses to create modern, flattering portrait photos without cheesy, awkward poses.

thehubhornby.co.nzNZ Camera
31About 1 visits a month from search, across 1 searches
Google search and trafficChristchurch photography · 194 businesses
You are #74 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Elton McAleer Photography's opening hours generally match Christchurch demand for portraits and headshots around mid-day on weekdays. Strong alignment appears on Monday at 11am-2pm and Wednesday at 12pm, matching peak customer searches. However there are several closed evening slots on Tuesday and Wednesday (8pm-9pm and Wednesday 6pm) when demand is high. A few weekday and weekend open hours fall below peak demand thresholds.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Elton McAleer Photography
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
ThursdayClosed
FridayClosed
Saturday11am-4:30pm
Sunday11am-4:30pm
Opening hoursChristchurch photography · 194 businesses
You are #16 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#53of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #53 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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