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Embellished

Beauty salon · Templeton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Embellished

Beauty salon · Templeton, Christchurch

Where you stand#433of 570 beauty businesses
Overall health2.4/10across the eight areas

Going well

05Facebook page7.903Map positions7.204Listings and social6.1

Where we can help

02Reviews3.508Opening hours1.301Google listing0.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Embellished is a beauty salon in Templeton, Christchurch, offering salon treatments with a focus on personalised brow work. Located in the Templeton area, it is known locally for the care provided by Dani and a steady base of long-term clients who value comfortable appointments and precise eyebrow shaping.

Embellished is a beauty salon based in Templeton, Christchurch. It operates as a local salon offering beauty treatments and services from a fixed location in the Templeton community.

The salon's services emphasise personalised care, with a notable focus on eyebrow shaping and other salon treatments. Reviews consistently mention Dani by name, indicating she is a central practitioner who carries out a range of beauty tasks for clients.

Customers tend to describe appointments as comfortable and caring, with repeated praise for the quality of brow work. Many reviewers say they have attended since the salon opened and highlight consistent results and a welcoming approach from staff.

Locally, Embellished is distinguished by a loyal client base and exceptionally positive feedback. The salon's reputation rests on reliable, personalised service and a strong emphasis on precise eyebrow work provided by a named practitioner.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Embellished's Google Business Listing shows a fair overall health but significant room for improvement. The listing already provides a website link, phone number, a complete address and a main image, which supports local credibility. However, critical gaps include listing claimed status, current open/closed status, a meaningful description, and more visuals to engage potential customers.

Strengths

  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    Open statusGoogle shows this business as permanently closed, which takes the listing out of most searches and tells anyone who does find it not to come.
  • 2
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Embellished
Embellished2✓
Own this business?
5.0 ★★★★★ (11)
Beauty salon · Templeton
DirectionsCall Website ✓✓
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch beauty · 570 businesses
You are #534 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Embellished shows below-average overall health for Google reviews, highlighting a strong star rating but limited engagement. The top finding is a stellar Google Star Rating in the top 10%, with potential growth in the response rate to reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Embellished
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 3
5
4
3
2
1✓
feel 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #371 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Embellished shows above-average health in Maps search performance with a 6.6/10 overall score and strong borough visibility. The key finding is top-tier performance for borough-specific searches and several high-confidence keywords ranking at the top. There is opportunity to improve aggregate Maps results to move from good to stronger visibility overall.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
beauty salon
1Not seen in the searches we ran across Christchurch
↓
Embellished✓Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #159 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Embellished shows a below-average health score of 4.0 out of 10 for Citations & Social Presence, indicating limited online trust across platforms. The strongest recent asset is a very high-trust Facebook profile, with room to broaden reach through other channels. Key opportunities include adding TikTok and GrabOne presence, improving Yellow Directory listings, and maintaining Instagram trust as a solid base.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gembellished templeton
AllImagesMapsNews
FacebookbeautifiedbydaniEmbellished | Facebook✓
Instagramembellished_____Embellished | Instagram✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
facebook
beautifiedbydani✓
1.9K followers 3
All Your Beauty Needs Finished To Perfection, In A Friendly, Welcoming, Immaculate Beauty Salon1
FollowMessage
★ 37 reviews · recommended ✓
🌐 bookings.gettimely.com/embellished1/bb/book2
☎ +64 21 165 4868✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #120 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
EmbellishedNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Embellished currently has no published opening hours, so alignment with Christchurch demand patterns cannot be measured directly. Without hours, there is no recorded strong alignment and potential peak-time demand may be missed. Adding clear opening hours will allow comparison to city-level salon search peaks and reveal whether current availability matches local customer demand or contains inefficient low-demand openings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Embellished
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#433of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #433 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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