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Emson McLaughlin Limited

Certified public accountant · Upper Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Emson McLaughlin Limited

Certified public accountant · Upper Riccarton, Christchurch

Where you stand#180of 245 accountants
Overall health2.7/10across the eight areas

Going well

02Reviews7.403Map positions6.5

Where we can help

05Facebook page4.301Google listing3.804Listings and social2.508Opening hours2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Emson McLaughlin Limited is an accounting firm based in Sockburn, Christchurch. The practice focuses on preparing financial statements and providing hands-on accounting support. Clients note clear, professional communication and a friendly, thorough approach. The firm emphasises transparency and reliability in its work, serving local businesses and individuals in the Christchurch area.

Emson McLaughlin Limited is an accounting practice located in Sockburn, Christchurch. The firm provides accounting services to local businesses and individuals, operating from the Christchurch area and presenting itself as a local provider of financial and accounting support.

Services described in reviews and client accounts include preparation of financial statements and general accounting assistance. Clients reference clear, professional guidance through accounting processes, with attention to accuracy in financial statements and thorough handling of accounting tasks.

Clients tend to report a mix of professional and approachable interactions. Reviews highlight transparency, knowledge and honesty from the principal, and describe the service as friendly and easy to work with. Several clients specifically note that financial statements were prepared correctly and promptly, and that the firm is reliable in meeting accounting needs.

Locally, Emson McLaughlin Limited is distinguished by a client-centred approach that combines technical accounting work with straightforward communication. The practice's emphasis on transparency, thoroughness and reliable delivery of financial statements shapes how clients experience their services in the Sockburn and wider Christchurch community.

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01Google listingMarketbase business report

Your Google listing

Emson McLaughlin Limited shows an below-average Google Business Listing health, with room for improvement in status, description, photos and logo. The listing currently provides a website link, phone number and full address, and is claimed. This indicates some operational control but opportunities exist to improve visibility and trust with customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Emson McLaughlin Limited
2
Emson McLaughlin Limited✓✓
5.0 ★★★★★ (3)
Certified public accountant · Upper Riccarton
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #152 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Emson McLaughlin Limited shows a solid overall Google review health score of 7.4 out of 10, indicating generally positive feedback with room for engagement. The top achievement is a stellar star rating, placing the business in the top decile for customer satisfaction. A key opportunity is to begin replying to reviews to strengthen trust and visibility with clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Emson McLaughlin Limited
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Emson McLaughlin Limited shows above-average health in Google Maps search, with a total health score of 6.6 out of 10. The strongest performance comes from top rankings for several key accounting terms in Sockburn, indicating solid visibility where local clients look for services. Opportunities lie in expanding aggregate visibility across suburbs and strengthening borough presence further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
2Top three for "certified public accountant" in 1 suburb, seen in 13
1
Nextstep Accountants | Business Advisors5.0 ★ (18) · Certified public accountant
2
WH Accounting & Advisory5.0 ★ (1) · Certified public accountant
3
Max Accountancy Limited4.5 ★ (17) · Certified public accountant
4
Ager Riley & Cocks0.0 ★ (0) · Certified public accountant
↓
Emson McLaughlin Limited1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #86 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Emson McLaughlin Limited shows a below-average social health with a 3.5/10 overall. The strongest gains come from the completed Neighbourly presence and LinkedIn listing, which help reach local clients and professional networks. Key opportunities focus on activating profiles across Instagram, Facebook, TikTok and LinkedIn Company, plus a TikTok Directory listing to improve visibility.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/emson-mclaughlin-limited) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Gemson mclaughlin limited upper riccarton
AllImagesMapsNews
Neighbourlyemson-mclaughlin-limitedEmson McLaughlin Limited | Neighbourly✓
LinkedInnatalie-mclaughlin-9176bb132Emson McLaughlin Limited | LinkedIn
NZWAOdrain-workz-limitedEmson McLaughlin Limited | NZWAO
Yelpemson-mclaughlin-christchurchEmson McLaughlin Limited | Yelp
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #185 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyLinkedInNZWAOYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
emson mclaughlin limited upper riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Emson McLaughlin Limited shows a low on-page SEO health score, indicating minimal optimisation on the homepage. The strongest finding is the absence of a meta description and a title tag, which reduces visibility and click-through potential. Improving these core elements should establish a baseline and help search engines better understand the offerings.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒emsonmclaughlin.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Emson McLaughlin Limited shows a below-average website traffic health with a 3.6 out of 10. The site has minimal organic value and little positive traffic, signaling the need for foundational SEO and content work. Key findings include near-zero organic traffic value and no top-100 organic keywords. Paid traffic activity is also absent, suggesting early-stage paid search exploration.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Emson McLaughlin LimitedNot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Emson McLaughlin Limited has no recorded opening hours, so alignment with Christchurch demand cannot be directly measured. City-level data shows distinct peak search windows for accounting services; being closed during those times would be a missed opportunity. Adding published hours would allow precise matching to peak demand and reveal if current availability overlaps with high-value client search periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Emson McLaughlin Limited
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#180of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #180 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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