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Eric James and Associates

Insurance broker · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Eric James and Associates

Insurance broker · Riccarton, Christchurch

Where you stand#100of 121 insurance brokers
Overall health1.8/10across the eight areas

Going well

08Opening hours10.0

Where we can help

02Reviews5.003Map positions5.005Facebook page3.801Google listing3.604Listings and social2.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Eric James and Associates is an insurance brokerage based in Riccarton, Christchurch. The firm provides broker services to local clients and is noted in reviews for patient, helpful staff and personalised attention from advisors such as Jayden, Finlay and Blake. Customers mention strong service and clear communication when arranging cover and discussing options.

Eric James and Associates is an insurance broker located in Riccarton, Christchurch. The firm acts as a local brokerage serving customers in the suburb and surrounding Christchurch area, helping clients with insurance needs through its team of advisers.

The practice offers brokerage services typical of an insurance intermediary, working with clients to identify cover requirements and arrange suitable policies. Specific advisers mentioned in reviews include Jayden, Finlay Muir, Blake and Kinest, indicating a small team approach to client service.

Customers tend to describe interactions with staff as helpful, patient and understanding. Recent reviews highlight advisers who take time to explain options, listen to needs and provide clear service; several reviewers recommend the firm and cite positive experiences with individual advisers.

Locally, Eric James and Associates is distinguished by its Riccarton presence and a customer-facing team that reviewers say provides attentive, personalised service. For people in Christchurch seeking brokered insurance support, the firm is presented in reviews as a place where staff engagement and straightforward communication are commonly experienced.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Eric James and Associates shows below average health for its Google Business Listing with a 3.5 out of 10. The key finding is a solid listing with phone and website link, open status, and claimed status, but the listing lacks a meaningful description and a logo, which limits engagement and branding.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Eric James and Associates
Eric James and Associates✓✓
4.1 ★★★★★ (10)
Insurance broker · Riccarton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #78 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Eric James and Associates shows a solid health score in Google reviews, with strong overall engagement in listings and a solid review base. The top opportunities focus on improving the response rate to reviews and continuing to build rating confidence and star ratings through consistent service experiences.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Eric James and Associates
OverviewReviewsPhotosAbout
4.1★★★★★10 reviews
5
4
3
2
13
policy recommendations 3communication 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #61 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Eric James and Associates shows a strong health score relative to maps performance, with steady growth in the borough. The top impact comes from their solid rankings for key insurance queries in Riccarton and nearby suburbs, highlighting opportunities to improve aggregate map visibility and further strengthen the borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 11 searches across Christchurch, top three in none
1
Abraham Insurance5.0 ★ (3) · Insurance broker
2
General Insurance Ltd5.0 ★ (1) · Insurance broker
3
Insure Limited5.0 ★ (6) · Insurance broker
4
Blue Star Insurance Limited5.0 ★ (1) · Insurance broker
↓
Eric James and Associates2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #61 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Eric James and Associates shows a low overall health score for citations and social presence, with key current achievements including an active LinkedIn profile and Neighbourly Directory listing. Main strengths lie in professional, well-regarded staff communications, while opportunities focus on establishing profiles on Instagram, Facebook, TikTok, Yellow Directory and LinkedIn Company to improve local visibility and trust with customers.

Strengths

  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/eric-james-and-associates-limited-christchurch-FSP158904) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Geric james and associates riccarton
AllImagesMapsNews
Finance Advisers Providereric-james-and-associates-limited-christchurch-FSP158904Eric James and Associates | Finance Advisers Provider✓
LinkedInmike-kelly70Eric James and Associates | LinkedIn
White Pageseric-james-associates-2Eric James and Associates | White Pages
Neighbourlyinsurance-consultants/canterbury-region/christchurchFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #89 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
eric james and associates riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Eric James and Associates shows a low on-page SEO health score of 1.9 out of 10, indicating significant gaps in foundational technical elements. The most critical issues are missing or undetected on-page elements, notably the homepage Title Tag and Meta Description, along with no favicon and a page length under 1024 characters. Addressing these will provide a baseline for improvement and better crawlability.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ericjames.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Eric James and Associates shows a low overall traffic health score, with limited organic and paid activity. The most important findings are that organic traffic value and total organic visitors are near zero, and no organic keywords rank in the top 100. Addressing content quality, local relevance, and basic SEO can start improving rankings and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Eric James and AssociatesNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Eric James and Associates has an average temporal health score (5.3/10). No city-level popularity data was available, so the algorithm could not identify specific hours of strong alignment or exact missed peak windows. Overall alignment is unclear from the supplied data. The business should test small, time-bound hour changes and monitor local search and enquiry volumes to find useful adjustments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Eric James and Associates
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#100of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #100 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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