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Essence Nails

Nail salon · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Essence Nails

Nail salon · Rolleston North East, Christchurch

Where you stand#412of 570 beauty businesses
Overall health2.8/10across the eight areas

Going well

05Facebook page6.201Google listing6.1

Where we can help

03Map positions4.002Reviews3.208Opening hours2.004Listings and social1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Essence Nails is a Rolleston-based nail technician serving the Selwyn area from Christchurch. They offer manicures, pedicures and related nail services using Surmanti products, a premium line that avoids harsh chemicals. Online bookings and electronic payment options are available. The salon emphasises personalised, friendly service and careful attention to detail for occasions like weddings.

Essence Nails is a nail technician business located in Rolleston, Christchurch, serving clients across the Selwyn area. Services centre on manicures, pedicures and general nail care, delivered from a small, personable setup.

The salon uses Surmanti products, described as a premium option that avoids harsh chemicals. Offerings include standard mani and pedi treatments and other nail services, with a focus on quality products and straightforward booking. Online bookings and electronic payment options are available to make appointments and payments easy.

Customer feedback consistently highlights a personalised, cosy experience. Review themes note friendly and professional service, careful attention to nails for events such as weddings, and customer comfort during appointments. Several reviews describe the technician, Jenna, as talented and thorough, and mention affordable pricing alongside a welcoming, relaxed atmosphere.

Locally, Essence Nails is positioned as a small, client-focused nail service in Rolleston that combines premium, low-chemical products with simple digital booking and payment. The combination of personalised appointments, event-ready attention to detail and a comfortable in-salon experience are the practical points that distinguish Essence Nails for clients in the Selwyn area.

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01Google listingMarketbase business report

Your Google listing

Essence Nails shows a solid health score of 6.5 out of 10, indicating above-average performance for Google Business Listings. The most notable strengths are a claimed listing with full control and a working website link, along with a visible phone number and open status for customers. The listing also features a descriptive presence that already exceeds weaker benchmarks.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
Essence Nails
3
Essence Nails✓✓
5.0 ★★★★★ (8)
Nail salon · Rolleston North East2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Nail technician servicing the Selwyn area. Offering a range of nail services using Surmanti products, a premium product which uses no harsh chemicals. Online bookings and electronic payment options available

1
Google listingChristchurch beauty · 570 businesses
You are #221 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Essence Nails shows an below-average overall health score of 3.2 out of 10, implying attention is needed to stabilise performance on Google reviews. The strongest finding is a top-10% star rating, indicating high customer satisfaction, while there is no response to any reviews yet. Encouraging more reviews should be prioritised to raise confidence and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Essence Nails
OverviewReviewsPhotosAbout
5.0★★★★★8 reviews 2
5
4
3
2
1✓
friendly staff 5nail repair 3cozy atmosphere 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #387 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Essence Nails shows a below-average overall health score for Google Maps search visibility, at 3.7 out of 10. This indicates limited overall presence but some positive signals in broader maps queries. The strongest opportunities lie in boosting local borough and aggregate visibility to move into higher search positions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
123Tiles © Esri
nail salon
1Top three for "nail salon" in 6 suburbs, seen in 7
1
Essence Nails25.0 ★ (8) · Nail salon
2
Trending Rolleston Fields4.8 ★ (98) · Nail salon
3
The Nail bar4.2 ★ (138) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #341 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Essence Nails shows a low overall health with a 2.5/10 in social presence. The strongest current asset is a very high-trust Facebook presence, while other platforms have limited activity. Key opportunities include establishing a TikTok and Instagram presence, claiming a Fresha profile, and adding a LinkedIn presence to humanise the brand. Prioritising these can improve visibility and customer reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gessence nails rolleston north east
AllImagesMapsNews
FacebookEssenceNailsNZEssence Nails | Facebook✓
Freshalp/en/bt/nail-salons/in/new-zealandEssence Nails | Fresha
Instagramessence_nails_2023Essence Nails | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #494 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
facebook
EssenceNailsNZ✓
357 followers 1
Nail technician servicing the Selwyn area3
FollowMessage
★ 4 reviews · recommended 2
🌐 essencenails.co.nz✓
☎ +64 21 560 809✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #217 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Essence Nails shows a very low on-page SEO health score (0.7/10) for the homepage, indicating a weak technical foundation. The most important findings are missing a Title Tag and a Meta Description, plus no valid favicon and suboptimal URL structure. Addressing these core issues will provide a baseline for improvement and help search visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒essencenails.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Essence Nails shows a very low overall health score for website traffic, indicating limited visibility and activity. The most important findings point to zero organic traffic value and no organic SERP presence in the top 100, suggesting weak content and on-page optimisation. Paid traffic is also not yet measurable, signalling an initial campaign is needed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gnail salon rolleston north east
AllMapsImagesShopping
No ads from you on any search
www.aurabeauty.co.nzAura Beauty Rolleston: Facials Brows Nails
www.perpetualbeauty.co.nzPerpetual beauty
essencenails.co.nzEssence Nails | Luxury Home Studio

I believe in consistent care, and I don't want to start a nail journey I can't be around to maintain! ... Rolleston, Canterbury. Website by themilkman.dev. Read more

3
www.facebook.comClaws By Cat - Nails and Education | Rolleston
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Essence Nails' opening hours show strong alignment with several late‑afternoon demand spikes but also miss key popular slots. The salon is open during high-demand windows on Wednesday 4pm and Thursday 3-6pm, and has no low‑demand open hours. Missed opportunities include being closed Saturdays 1-2pm and weekday mornings/times like Tuesday 10-11am and Wednesday 3pm. Consider adding targeted hours where demand peaks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Essence Nails
OverviewReviewsPhotosAbout
Hours 1
Monday4pm-8pm
Tuesday4pm-8pm
Wednesday4pm-8pm
Thursday9am-8pm
Friday4pm-8pm
Saturday4pm-8pm
Sunday9am-8pm
Opening hoursChristchurch beauty · 570 businesses
You are #459 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#412of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #412 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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