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Essential Dental

Dental clinic · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Essential Dental

Dental clinic · Riccarton, Christchurch

Where you stand#23of 210 dentists
Overall health8.9/10across the eight areas

Going well

04Listings and social9.302Reviews9.101Google listing8.807Google search and traffic8.505Facebook page8.203Map positions6.9

Where we can help

08Opening hours3.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Essential Dental in Riccarton, Christchurch offers honest, affordable family dentistry with a focus on patient comfort. Services include low-cost cleans, crowns, fillings, extractions, plus emergency and cosmetic dentistry. The clinic emphasises a relaxed, friendly environment and an experienced team of dentists and hygienists who use modern procedures and welcome new patients.

Essential Dental is a dental clinic located in Riccarton, Christchurch, offering family dentistry with an emphasis on honest, affordable care. The practice describes itself as focused on patient comfort and satisfaction, and it invites walk-ins as well as booked appointments.

Services listed include low-cost cleans, crowns, fillings, extractions, emergency dentistry and cosmetic treatments suitable for the whole family. The team includes dentists and hygienists who state they use advanced procedures and materials to deliver routine and restorative care.

Customers commonly report friendly, kind and professional staff across reception and clinical teams. Reviews note clear communication from clinicians, patient-focused explanations of treatment, and a calming approach that helps anxious patients feel heard and comfortable.

Locally, Essential Dental is presented as a practical option for families and people seeking affordable, accessible dental care in Riccarton. The combination of a wide service range, an experienced team, and a relaxed clinic environment is what the practice highlights to serve its Christchurch community.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Essential Dental shows a healthy Google Business Listing with a score of 8.1 out of 10. The listing has core basics in place and presents clear contact details, a claimed status, and a working website link. The two key findings are robust listing ownership and visibility features, with room to improve descriptions and photo presentation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Essential Dental
2
Essential Dental✓✓
4.7 ★★★★★ (84)
Dental clinic · Riccarton3
Open 6 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to Essential Dental Christchurch, where you will experience honest and affordable dentistry. We focus on patient comfort and satisfaction, offering a wide range of dental services, including low-cost cleans, crowns, fillings, extractions, and emergency and cosmetic dentistry for the whole family. Our experienced team of dental professionals and hygienists is committed to providing patients with the highest quality care in a relaxed and friendly environment while utilising the latest advanced procedures and materials. Call or walk-in today- we love new patients.

1
Google listingChristchurch dentists · 210 businesses
You are #27 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Essential Dental shows a very high health rating with strong overall performance on Google reviews. The most notable findings are a top 25% standing in total reviews and excellent engagement in review responses. The clinic should continue delivering consistent service quality to maintain this momentum and aim to push further into the top tiers.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.1Strong
What customers seeWhere you rank
9:41
Essential Dental
OverviewReviewsPhotosAbout
4.7★★★★★84 reviews 3
5
4
3
2
12
hygienist clean 7calm environment 7minimal pain 4thorough cleaning 3multiple fillings 3emergency visit 3
1How far your rating and your review count together can be trusted
S
Srijan D.★★★★★ · 4 weeks ago

I am an international student and have been receiving dental treatment here. The staff are always kind, friendly, and helpful. Dr. Ashley has been excellent, explaining every step of the treatment clearly and making sure I am comfortable th...

Response from the owner✓

Hi Srijan, It is wonderful to hear that you feel very well taken care of, especially being away from home. You can count on Ashley and the rest in our team for continued care to ease your dental an...

M
Maika T.★★★★★ · 2 months ago

The receptionist Ms. Claudia Dunn was really amazing and fantastic. Book me on time. Everything went smoothly. Highly recommend Essential dentist and love the work ethic of Ms. Claudia Dunn,

Response from the owner

Hi Maika, thank you for this review. Yes, Claudia is awesome, isn’t, she? We’re very proud to have her in our team, and together with the clinicians and our clinical teams, we’re poised to look after...

Google reviewsChristchurch dentists · 210 businesses
You are #19 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Essential Dental shows a solid health score for Google Maps search at 7.6 out of 10, indicating strong visibility with room to improve. Top opportunities lie in further improving aggregate search presence and maintaining the current borough performance to sustain momentum toward top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental implants provider
1Top three for "dental implants provider" in 1 suburb, seen in 5
1
Boutique Dental Implants Christchurch5.0 ★ (8) · Dental clinic
2
Pathway Dental4.9 ★ (292) · Dental clinic
3
Essential Dental24.7 ★ (84) · Dental clinic
4
Boutique Dental Christchurch5.0 ★ (303) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #65 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Essential Dental shows a very high health score for social and directory presence (9.0/10), reflecting strong Instagram, Facebook and LinkedIn activity. The business already has outstanding profiles, which supports trust and discoverability. A key finding is the absence of several local and niche directory listings that could improve visibility and customer reach, particularly TikTok, GrabOne, Neighbourly profiles and LinkedIn optimization.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/essential-dental-nz) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gessential dental riccarton
AllImagesMapsNews
Healthpointessential-dentalEssential Dental | Healthpoint
FacebookessentialdentalnzEssential Dental | Facebook✓
LinkedInessential-dental-nzEssential Dental | LinkedIn✓
InstagramessentialdentalnzEssential Dental | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch dentists · 210 businesses
You are #16 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 5 of them.
8.2Strong
What customers seeWhere you rank
9:41
facebook
essentialdentalnz✓
78 followers 1
Welcome to Essential Dental! Experience honest and affordable family dentistry in a relaxed and friendly environment. We offer high-quality dental care & low-cost dental cleans. Open to 8pm on Weekday...
FollowMessage
★ 1 reviews · recommended 2
🌐 essentialdental.nz✓
☎ +64 3-242 0688✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #38 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Essential Dental shows an above-average on-page SEO health score of 7.1 out of 10. The site already has a relevant meta description, an SEO-friendly URL, a fast load time under 3 seconds, no frames, and resources served over HTTPS. Key finding: favicon is missing and the text-to-page size ratio is unusually high, suggesting content should be divided for readability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒essentialdental.nz✓✓
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch dentists · 210 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Essential Dental shows a healthy website traffic profile with a strong organic base and room to grow paid visibility. The key finding is that organic traffic value is already in the 50-75% range, indicating steady performance, while paid activity is not yet established and could be selectively tested to capture new potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Gdentist riccarton
AllMapsImagesShopping
321No ads from you on any search
riccartondentalstudio.co.nzRiccarton Dental Studio – Trusted Dentist Christchurch
www.team-dental.co.nzRiccarton Dentists | Canterbury Dental Clinic - Team Dental
www.essentialdental.nzEssential Dental Christchurch | Honest, Affordable Family ...

... Dental Christchurch offers honest, affordable family dental care. Flat $149 cleans, open until 7pm weekdays and Saturdays until 4pm. Level 1, 91 Riccarton Road.

lumino.co.nzRiccarton Dentists
About 889 visits a month from search, across 192 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Essential Dental's opening hours largely align with local demand, with strong daytime coverage on Tuesdays and Wednesdays and no low-demand open hours, contributing to a high health score. Some evening demand is missed: Monday, Tuesday and Thursday evenings and Friday late afternoon/evening show local searches when the clinic is closed. Consider modest evening openings on high-trust slots or targeted emergency availability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.4Room to grow
What customers seeWhere you rank
9:41
Essential Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-7pm
Tuesday8am-7pm
Wednesday8am-7pm
Thursday8am-7pm
Friday8am-5pm
Saturday8am-5pm
SundayClosed
Popular times Sunday · Riccarton
9a10a11a12p1p2p3p4p
When people in Riccarton look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #139 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#23of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #23 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 210 dentists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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