marketbaseExclusive Marketbase Report
Prepared for

Essential Therapy

Beauty salon · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Essential Therapy

Beauty salon · Edgeware, Christchurch

Where you stand#222of 570 beauty businesses
Overall health6.1/10across the eight areas

Going well

04Listings and social9.001Google listing8.202Reviews8.103Map positions7.808Opening hours7.705Facebook page7.6

Where we can help

07Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Essential Therapy is a boutique day spa in Edgeware, Christchurch, offering skin and body treatments from everyday beauty to results-driven facials. Internationally qualified therapists provide personalised care and a relaxing atmosphere. Clients note professional, friendly service and pain-free procedures such as milia removal. The salon emphasizes individual attention and a soothing space close to street parking.

Essential Therapy is a boutique day spa located in Edgeware, Christchurch. It provides a range of skin and body treatments, covering everyday beauty needs through to results-driven facial treatments intended to help maintain a youthful complexion. The salon is led by internationally qualified therapists who focus on tailored treatment plans.

Services include standard beauty therapies and more specialised facial work described as results driven. The team says they listen to individual needs and can create personalised experiences for clients or gift recipients. Treatments noted in reviews include facials and specific procedures such as milia removal, performed in a calm, professional setting.

Customers commonly describe a relaxing, soothing atmosphere and attentive, friendly therapists. Review themes emphasise personalised care, therapists who are calm and not rushed, and practitioners who are knowledgeable about their craft. Several long-term clients mention consistent service over many years, and some reviews specifically note painless or comfortable procedures and a pleasant treatment space.

Locally, Essential Therapy is recognised for its attention to individual needs and a boutique, tranquil environment. Practical features that clients mention include easy parking out front and a welcoming salon space. These elements, together with experienced, internationally qualified therapists, shape the client experience at this Edgeware beauty clinic.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Essential Therapy shows a healthy Google Business Listing with an 8.3/10 health score, indicating strong listing completeness and visibility. Key strengths include claimed status, a website link, open-for-business status, a listing title, and a phone number, all supporting easy customer contact and trust. Opportunities remain in description optimisation and photo enrichment to push higher rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Essential Therapy
2
Essential Therapy✓✓
4.8 ★★★★★ (61)
Beauty salon · Edgeware3
Open 6 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Welcome to the ultimate beauty therapy in Christchurch! At our Boutique Day Spa we offer a range of skin and body treatments, from your every day beauty requirements through to results driven facial treatments – to help you maintain your ‘forever young’ complexion. These treatments are performed by internationally qualified therapists that will listen and look after your individual needs. We can create for you or someone special, an experience of total relaxation and indulgence.

1
Google listingChristchurch beauty · 570 businesses
You are #106 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Essential Therapy shows a healthy Google review profile with an 8.0/10 health score. The key finding is strong rating confidence and a solid review base, with good customer engagement through responses. The business sits in the upper mid-range for total reviews, indicating a solid level of client trust and ongoing feedback, supporting steady reputation growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
8.1Strong
What customers seeWhere you rank
9:41
Essential Therapy
OverviewReviewsPhotosAbout
4.8★★★★★61 reviews
5
4
3
2
12
welcoming staff 6calming space 3skilled staff 3peaceful salon 2passionate staff 2skin results 2
1How far your rating and your review count together can be trusted
P
Penelope H.★★★★★ · a month ago

I always look forward to my visits to Essential Therapy. Maree and Mel are true professionals and offer wonderfully friendly service. To anyone looking for great beauty therapists, I cannot recommend these women more!!

Response from the owner3

Oh bless! Thank you Penny. We love seeing and treating you just as much 💜

T
Toni C.★★★★★ · a week ago

Maree is the best beautician ive ever had. I have been using her services for over 10 years and wouldn't go anywhere else. She is so professional. She is calm and never rushed. The service is exceptional. Thank you Maree you are the best!

Response from the owner

Oh bless - thank you so much Toni for your kind words. And I love treating you just as much. It's so lovely when it becomes more than just a treatment - a safe place to completely relax. See you soon...

Google reviewsChristchurch beauty · 570 businesses
You are #109 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Essential Therapy shows a solid health score of 7.2 out of 10 for Google Maps search, indicating reasonably strong visibility with room to improve. The borough-focused score is outstanding in Edgeware, placing it in the top 10% and suggesting continued fine-tuning to stay ahead locally. Strengths include high rankings for core Edgeware services and related keywords.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
waxing hair removal service
1Top three for "waxing hair removal service" in 1 suburb, seen in 5
1
Essential Therapy✓4.8 ★ (61) · Beauty salon
2
Bella's Beauty5.0 ★ (30) · Beauty salon
3
Beauty Assets4.9 ★ (33) · Beauty salon
4
Nava Beauty Salon5.0 ★ (72) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #128 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Essential Therapy has a below-average health score for citations and social presence, indicating opportunities to improve visibility. The strongest current asset is a very high-trust Facebook profile, with other listed directories like Yellow and Fresha contributing to base presence. Key opportunities lie in activating TikTok and Yellow and expanding GrabOne presence to reach new clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/essential-therapy-barbadoes-street-christchurch-D7E4ya) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Gessential therapy edgeware
AllImagesMapsNews
Yelpessential-therapy-christchurchEssential Therapy | Yelp
FacebookEssentialTherapynzEssential Therapy | Facebook✓
Freshaessential-therapy-barbadoes-street-christchurch-D7E4yaEssential Therapy | Fresha✓
InstagramessentialtherapydayspaEssential Therapy | Instagram✓
Yellow/christchurch/bpp/essential-therapy-579465252Essential Therapy | Yellow2
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #58 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYelpFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
facebook
EssentialTherapynz✓
896 followers 2
Specialist in skin rejuvenation/ Dermaplaning/ Shellac mani/pedi Waxing&Tinting/ Henna Brow Dermapen3
FollowMessage
★ 7 reviews · recommended 1
🌐 essentialtherapy.co.nz✓
☎ +64 3-377 2377✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #138 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Essential Therapy shows a below-average on-page SEO health score of 4.2 out of 10, with key issues in meta tags, favicon, and load speed. The most important findings are missing Title Tag and Meta Description on the homepage, and a page that loads slowly over 3 seconds. These gaps likely affect visibility and user experience. Addressing foundational tags and site speed is recommended.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒essentialtherapy.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Essential Therapy's website shows a below-average traffic health score, indicating room for improvement in how visitors are found and engaged. The top findings highlight almost zero organic traffic value and no organic keywords ranking in the top 100, suggesting content and SEO gaps. A small start on paid traffic could also help build initial visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gbeauty salon edgeware
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBeauty in the city Edgeware - 569 Barbadoes Street 2
www.beauty-in-the-city.nzBeauty in the city
www.essentialtherapy.co.nzEssential Therapy | Cosmeceutical Facial Specialists

We specialise in cosmeceutical facial treatments, including dermal needling, microdermabrasion, and luxurious skin care treatments. Read more

3
hairart.co.nzH&B- Hair & Beauty Salon- Christchurch
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Essential Therapy generally aligns opening hours with local demand, with 55 weekly hours matching peak search times and no low-demand open hours. Strongly aligned periods include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturdays 1-2pm. Missed opportunities occur on Saturday 3-4pm and Sunday 1-3pm when demand remains high but the salon is closed. Consider modestly extending weekend hours into early Sunday afternoon or adding a Saturday late-afternoon shift where revenue potential is clear.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Essential Therapy
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5:30pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #132 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#222of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #222 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for