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Eye-Dentity Optical

Optometrist · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Eye-Dentity Optical

Optometrist · Rangiora North East, Christchurch

Where you stand#17of 49 optometrists
Overall health6.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Eye-Dentity Optical is a family-owned independent optometry practice in Rangiora offering comprehensive eye examinations and specialist eyecare for all ages. The clinic provides a wide, hand-selected range of international and New Zealand-designed frames and fits superior HOYA and ZEISS lenses. The team emphasises personalised care and practical dispensing led by experienced optometrists and a dispensing optician.

Eye-Dentity Optical is a family-owned independent optometry practice based in Rangiora, serving North Canterbury with comprehensive and speciality eyecare. The practice describes itself as providing thorough, tailored eye examinations for the whole family, backed by technologically advanced equipment and a focus on quality vision care.

The clinic offers in-depth comprehensive eye exams, specialist eyecare services and personalised dispensing. The team includes experienced optometrists Penny McCracken and Roberta McIlraith and dispensing optician Amanda Rowe. They stock hand-selected international eyewear collections such as FACE a FACE, MOSCOT, Caroline Abram, Lafont, Silhouette, Jaguar & Nano, plus New Zealand-designed frames Age & Good Gryf. Spectacle lenses from HOYA and ZEISS are part of the dispensing options.

Customers commonly report thorough, in-depth eye tests and attentive, helpful service. Reviews highlight clear explanations of eye issues, staff who answer questions fully and a team able to accommodate urgent or same-day appointments when needed. The practice's approach to patient education and personalised solutions is a recurring theme in feedback.

Locally, Eye-Dentity Optical is presented as a community-focused optometrist offering personalised eyecare and a curated eyewear selection. The combination of experienced clinicians, quality lens brands and a broad choice of frames aims to provide practical, long-term vision solutions for Rangiora and the wider North Canterbury community.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Eye-Dentity Optical shows a very strong Google Business Listing health profile with a 9.4/10. The overall health indicates solid completeness and control, with key achievements already in place and ready to support local visibility. The most notable findings are the claimed status and accessible website link, along with accurate open-for-business and phone contact details.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
9:41
Tiles © Esri
2
Eye-Dentity Optical✓✓
5.0 ★★★★★ (24)
Optometrist · Rangiora North East1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

eye-dentity optical is a trusted family-owned and operated independent practice, providing comprehensive eye examinations and specialist care for the whole family. Their team of highly experienced optometrists Penny McCracken & Roberta McIlraith and dispensing optician Amanda Rowe offers exceptional service and the perfect optical solution. Discover a wide selection of hand-selected, independent eyewear collections, including FACE a FACE, MOSCOT, Caroline Abram, Lafont, Face & Cie, Silhouette, Jaguar & Nano. And New Zealand designed frames with personality Age & Good Gryf. Every pair is crafted for quality and style, featuring superior HOYA and ZEISS lenses. With a focus on personal care, they ensure the best eyecare and eyewear for you.

3
Google listingChristchurch optometrists · 49 businesses
You are #10 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Eye-Dentity Optical in Rangiora shows an above-average health score of 7.0 out of 10 on Google reviews, indicating solid overall performance. The most notable finding is a top-quartile star rating, reflecting high customer satisfaction. A key area for improvement is engaging with reviews through responses, which can build trust even when feedback is mixed.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
5.4Room to grow
9:41
Eye-Dentity Optical
OverviewReviewsPhotosAbout
5.0★★★★★24 reviews 2
5
4
3
2
1✓
glasses 5eye test 4thorough check 3range of frames 3clearly explained 3lens options 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #23 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Eye-Dentity Optical shows a solid overall health score for Google Maps search visibility, with a 7.2 out of 10. This indicates decent presence across searches, but room to improve. The top opportunities focus on strengthening aggregate visibility beyond the current bracket and sustaining momentum to reach top borough performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
2.9Room to grow
9:41
1234Tiles © Esri
1Top three for "eye care center" in 5 suburbs, seen in 6
1
Eye-Dentity Optical25.0 ★ (24) · Optometrist
2
Rangiora Eyecare by OPSM3.9 ★ (33) · Optometrist
3
Park View Optometrists4.8 ★ (6) · Optometrist
4
Specsavers Optometrists & Audiology - Rangiora4.7 ★ (282) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #35 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Eye-Dentity Optical shows an overall health of 4.0 out of 10 for social presence, indicating below-average performance. The strongest existing asset is a solid Facebook presence, while other platforms lack activity. The main opportunities focus on establishing or reviving Instagram, TikTok, GrabOne, Yellow, and TikTok Directory profiles to boost local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    EyePro OptometristWe can see your EyePro Optometrist listing (https://eyepro.co.nz/eye-dentityoptical) found via: Google search results.
  • ✓
    MyHealth1st ListingWe can see your MyHealth1st Listing listing (https://myhealth1st.com.au/eye-dentity-optical) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
4.4Room to grow
9:41
Geye-dentity optical rangiora north east
AllImagesMapsNews
FacebookEyedentityOpticalRangioraEye-Dentity Optical | Facebook✓
MyHealth1steye-dentity-opticalEye-Dentity Optical | MyHealth1st✓
EyePro Optometristeye-dentityopticalEye-Dentity Optical | EyePro Optometrist✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #28 for listings and social
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GoogleFacebookInstagramTikTokMyHealth1stEyePro OptometristYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 5 of them.
7.7Good
9:41
facebook
EyedentityOpticalRangiora✓
102 followers 1
We are passionate about the optical services and products we provide our patients, promoting in depth, thorough eye examinations and dispensing quality spectacle frame and lens solutions, tailored to...
FollowMessage
★ 6 reviews · recommended 2
🌐 eyedentityoptical.co.nz✓
☎ +64 3-243 1110✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #12 for your Facebook page
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06Your websiteMarketbase business report

Your website

Eye-Dentity Optical shows above-average on-page health with a 6.6/10. Key strengths include a well-optimised meta description, a valid favicon and an SEO-friendly URL, plus adequate page text and a small page size. The top opportunities focus on reducing the bottom-25% through technical refinements, reducing reliance on frames, and improving page load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒eyedentityoptical.co.nz✓✓
✓Meta description
1On-page score
2Separate sites linking to you
3Page title
Your websiteChristchurch optometrists · 49 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Eye-Dentity Optical shows a mid-range health score for Website Traffic, indicating room for improvement in paid activity while organic visibility remains solid. Key takeaways are that organic traffic value is above the 25th percentile and paid traffic is not yet established, with opportunities to begin targeted paid campaigns and optimise landing pages to convert visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.6Room to grow
9:41
Goptometrist rangiora north east
AllMapsImagesShopping
32No ads from you on any search
eyedentityoptical.co.nzHome - eye-dentity optical %

Local family owned, independent optometry practice providing comprehensive and speciality eyecare services to Rangiora and North Canterbury.

www.opsm.co.nzRangiora Eyecare CAN | Book An Appointment
1About 298 visits a month from search, across 45 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #27 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Eye-Dentity Optical's published hours align with several busy windows: Tuesday 10-12pm, Thursday 11am and Saturday 12pm are open during high local demand. However the clinic is closed during notable peak times on Saturday 2-3pm and Sunday 12-2pm. Total weekly open hours are 44 with 76 missed high-demand hours and a temporal health score of 5.5/10.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.8Room to grow
9:41
Eye-Dentity Optical
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday10am-2pm
SundayClosed
Popular times Saturday · Rangiora North East
9a10a11a12p1p2p3p4p5p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #21 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#17of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #17 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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